The Field Guide by BizMarketing

In our latest podcast episode, we had an insightful conversation with Chris Goldman, a seasoned marketing strategist and business coach. The focus of our discussion was on the pivotal topic of increasing customer lifetime value, a key aspect of the 'after' section of the one-page marketing plan. Chris emphasized the importance of transforming a customer base into a fan base. He highlighted the sig...

In the world of business, the customer experience is paramount. This concept is beautifully explored in Allan Dibb's "The 1-Page Marketing Plan," specifically in chapter seven, which is dedicated to delivering a world-class customer experience. This chapter offers a wealth of insights that can help businesses transform their customer interactions and create loyal, satisfied customers. Here are som...

Have you ever wondered why some businesses seem to have a magic touch when it comes to converting leads into sales? Well, buckle up, because we're about to dive into a podcast conversation between Peter and Chris Goldman, a business coach and marketing strategist, that's as enlightening as it is entertaining. They discuss the art of lead conversion, drawing insights from Allan Dib's book, "The 1-P...

We delve deeper into Allan DIB's revolutionary book, "The 1-Page Marketing Plan," turning our focus to nurturing leads. Remember, marketing is a journey comprising three phases - the before, during, and after phase. Today, we're stationed in the realm of 'during', the crucial juncture when your prospect already knows you, and you've got their attention. Our discussion is anchored in Chapter 5 - nu...

You've got to stop hunting for quick sales and instead, think like a farmer - cultivate potential customers who might not be ready to buy right now but could be valuable in the future.  And how do you do that? With the sneaky yet super effective "ethical bribe."  This means offering your potential customers irresistible goodies like e-books, webinars, or tip sheets, in exchange for their contact i...

Marketing is an essential aspect of any successful business, but with so many platforms and channels available, it can be overwhelming to know where to start. In the fourth episode of our series about “The 1-Page Marketing Plan” by Allan Dib, we delve into the third box of the plan, which covers how to reach your prospects through effective advertising. In this episode, business coach and marketin...

Want to learn how to craft the ideal marketing message for your business? As part of their continuing series on the “1-Page Marketing Plan” book by Alan Dib, Chris Goldman and Peter discuss the right way to create messaging that resonates with your customers. Tips on crafting your ideal marketing message include: Focus on being clear and authentic before being cute and clever Understand the custom...

Peter interviews SEO expert Paul Lee about the impact of AI, specifically generative AI like ChatGPT, on SEO and content creation. Paul shares that while AI has gained significant attention and has become more advanced, it's not going to put SEO experts out of business. Instead, he believes AI can be a useful tool in the content creation process. Paul mentions that Google has stated there is no pe...

Is the “ideal customer” for your business anyone? If so, you are making a big mistake. Peter and Chris examine why identifying your ideal customer base is essential to a successful marketing plan. Their conversation is guided by the principles laid out in Alan Dib’s book “The 1-Page Marketing Plan.” They explain how to use the Personal Value Profitability (PVP) method to identify your ideal target...

Peter and Chris Goldman discuss the importance of business goals, marketing, and growth. They are both one-page marketing plan coaches and will be sharing their insights on marketing tactics in upcoming podcast episodes. The conversation emphasizes the need to prioritize business goals over marketing goals, with the latter being driven by the former. Peter highlights that businesses should always...

After recently returning to work after maternity leave for the second time, Emily has learned a lot about gracefully returning to work after an extended leave. Peter and Emily discuss how to set yourself and your team up for success before, during, and after an extended leave.

Peter Wilson, President of bizmktg.com, shares how to be more consistent in online marketing efforts and provides five tips for doing so. Being consistent over time can lead to huge results in a company's brand and marketplace presence; his client saw a 10X increase in website visits after 5 years of content creation. Intention is important when it comes to creating content; businesses should know...

Katlyn Ferguson and Peter discuss how to get your business ready for 2023. Katlyn is the founder and owner of Citizen Virtual Business Services, a virtual bookkeeping service. Learn how she approaches business planning with her clients and how to apply it to your own business. Resources Contact Katlyn: Citizen Virtual Business Services Learn more about bizmktg.com bizmktg.com

Overall, how is your business doing in 2022 vs. 2021? For 2022, what is one accomplishment in your business you are proud of? What are your expectations for your overall business results in 2023 vs 2022? These are a few of the questions we asked in our 2023 Business Outlook Survey. Listen in as Peter and his guest, Chris Goldman, review this year’s survey results and share their own perspectives.

What's new in SEO? Peter and SEO Expert, Paul Lee, discuss two things businesses need to know if they rely on digital marketing to drive their business results. First up, Google updates and what they mean for businesses. Second, Google is retiring Google Analytics next year. Learn what you need to do now to prepare for that change.

Whether you’ve been working from home for a few months or several years, you can always use a few tips. Three team members at bizmktg.com , Emily, Chris, and Marcel share their pro tips for working from home with Peter. Have any tips for working from home? Let us know by sending an email to podcast@bizmktg.com. Items mentioned in this episode: Original Xiaomi LED Desk Lamp Smart Remote Control Dim...

Are you intimidated by technology? Peter’s guest Courtney Tyson argues that businesses shouldn’t be intimated by technology. Courtney is the Strategic Partnership Manager for CallTrackingMetrics. Her company provides a way for businesses to see the effectiveness of their advertising through phone call source tracking. Links: CallTrackingMetrics

Peter invited Don Koontz from episode #1 of the podcast back to share his "five years ago" story. Don shares how his business has grown and changed in the past five years and how he stays motivated.  Listen to episode # of the Biz & Life Done Well podcast . Don is a dentist and the owner of North Creek Dental Care located in south Everett, WA.

Last week Peter wrote about the experience of moving out of our Edmonds office and shifting to 100% virtual ( 5 Years Ago Blog Post ). In this podcast episode Peter dives deeper into that move and how much things have changed at bizmktg.com over the past five years. Peter issues a challenge to all business owners and managers. Are you ready to take it one?

Learn why we are raving fans of Allan Dib’s book, “The 1-Page Marketing Plan.” The book is Amazon’s #1 best seller in the Global Marketing category and a gamechanger. Rather than spending hours or days creating a marketing plan that nobody uses, the book teaches businesses how to create a 9 square marketing plan that fits onto a single page. The book divides up marketing into 3 phases that follow...

We often hear business owners say, "I'm too busy for SEO!" Peter and SEO Expert Paul Lee discuss how businesses can finally overcome this response to SEO and actually get something done. Peter and Paul discuss 3 simple steps any business can take to improve their SEO and offer a free mini SEO audit to any business that wants to know how their website ranks in Google search results.

Peter shares who won the July Lunch Giveaway for a $150 Gift card to the winner's choice, Chipotle, Chik-fil-A, or Jersey Mike's. He also shares the feedback received from listeners on future topics for the podcast. Have questions or feedback for Biz & Life Done Well? Email us podcast@bizmktg.com

 Email campaigns have one of the highest ROIs in business. Emails are easy to send out to a mailing list and can help your business thrive. In this episode, Peter and Emily discuss the 10 Ways to Boost Your Email Campaign. Be Steady and Frequent – For your email marketing to be healthy and successful, you need to be steady and frequent with your emailing. For example, we send out an email to our e...

Are you a dabbler when it comes to marketing?  What’s a dabbler? According to Merriam Webster , “some common synonyms of dabbler are amateur, dilettante, and tyro . While all these words mean "a person who follows a pursuit without attaining proficiency or professional status," dabbler suggests desultory [random] habits of work and lack of persistence.” This concept came to mind again as I was con...

This month (July 2022) we're giving away one $150 gift card to the winner's choice of Chipotle, Chick-fil-A, or my personal favorite, Jersey Mike's. They can buy lunch for their team or just enjoy one huge lunch by themselves. Listen to the podcast to learn how to enter and why we're doing this giveaway.