The Field Guide by BizMarketing

Step into a world of transformation with this episode of 'Biz and Life Done Well.' Peter sits down with Todd Goodwin, a seasoned hypnotist who unlocks the deeper potential of the human mind. Todd shares fascinating insights into how hypnosis can gently guide us through our inner landscapes to heal past traumas and reshape our lives. Whether you're dealing with stress, anxiety, or just looking for...

Join us as we explore Allan Dib's groundbreaking approach in his new book, "Lean Marketing." Building on the success of his bestselling "The 1-Page Marketing Plan," Allan introduces the concept of streamlining marketing efforts to maximize efficiency and minimize waste, similar to lean manufacturing principles. Throughout the webinar, he highlights the importance of avoiding "random acts of market...

Peter's guest is JC Fawcett, President of Defensive Driving School, the largest driving school in Washington State. In this episode JC details the foundational narrative of his business, from acquiring a faltering driving school to navigating complex challenges and regulatory landscapes to foster growth and stability. This discussion delves into JC's business philosophies, his proactive approaches...

In this episode, we talk with Dr. Chris Rafoth of Lyons Creek Dental Care, located at the edge of Seattle and Shoreline. Dr. Rafoth shares his unexpected journey from studying marine biology to becoming a passionate dentist, the influences that shaped his career, and his commitment to patient care. He discusses the importance of technology in modern dentistry, his personal interests in outdoor act...

In this episode, Peter is joined by Natalie Foskey, owner of Key Choice Commercial Real Estate, and Chris Goldman from bizmktg.com. Natalie shares her unique path from her family's farm in Canada to leading a commercial real estate business in Lynnwood, Washington. She discusses the pivotal moments of her career, including purchasing and rebranding the company to better reflect its values and dire...

"Beyond the Pickle Part 2 - More Stories of Exceptional Customer Care" explores the depth of customer service through real-world anecdotes. Peter and Emily share insightful stories illustrating how businesses can significantly impact their customers with thoughtful gestures.  Emily recounts her experiences at a Boston brew pub that recognized her and her husband by name, creating a sense of belong...

In this brief episode we slice into the story of a unique steak restaurant that takes customer appreciation to the next level. Following the customer service mantra coined by Bob Farrell, "give them the pickle," this restaurant engraves the names of their repeat customers on a steak knife, offering a personalized touch that turns dining into a memorable experience. Join us as we explore how this i...

Peter sits down with David Willoughby, a driving force at the intersection of technology and high school sports. David has been involved with Washington state high school athletics and programs since 2007 with the WPA Network. He is currently with Playon! Sports, a nationwide company that is revolutionizing high school sports and activities by introducing advanced solutions for scheduling, marketi...

In this episode, Peter reviews Bob Farrell's story of transforming a customer's disappointment into a legacy of exceptional service with a simple pickle. This story isn't just about pickles; it's about those little extras that make customers do the happy dance. Key Takeaways: The Essence of Farrell's Ice Cream Parlor: A place of joy and nostalgia, where the excitement was palpable, and the ice cre...

In the 100th episode of the “Business and Life Done Well” podcast, Peter reflects on key lessons learned through the journey of producing 99 episodes. He shares insights on starting before feeling fully ready, the importance of listening over speaking, and the transformative power of editing. The episode highlights the diverse range of topics covered, from marketing to personal stories of entrepre...

Peter's guest is Erich Meltvedt of Integrity Media. Together we delve into why video marketing is more crucial than ever for businesses in 2024. We discuss how video, with its dynamic storytelling capabilities, significantly enhances customer engagement and brand recall. The video also addresses emerging trends and techniques, providing valuable strategies for businesses to effectively adapt and t...

In this episode of "Biz and Life Done Well," Peter dives into the unexpected value of small clients, whom he affectionately calls 'squirrels.' He shares his personal experiences to illustrate how these smaller clients are essential to a business's long-term success and might even become 'buffalos.' The episode emphasizes the importance of appreciating every client, big or small.  Now, we want to h...

In the third installment of our “Getting Started With The 1-Page Marketing Plan” Peter continues his conversation with Anne Garing of Anne Garing Coaching. In this episode we explore content strategies for capturing and nurturing leads for her leadership coaching business. Their conversation delves into the power of client success stories, interactive content like webinars, and the importance of a...

In this conversation with SEO expert Paul Lee, he challenges traditional beliefs about SEO, emphasizing that rankings are only part of the story, not the end goal. He suggests focusing on 'organic conversion optimization' rather than just search engine optimization, advocating for creating content that leads to actual conversions and customer engagement.  The discussion, peppered with Paul's in-de...

In this second installment of our series on "The 1-Page Marketing Plan" by Allan Dib, we're joined by Leadership Coach, Anne Garing and Chris Goldman, a Marketing Messaging Expert and Certified 1PMP Coach. The focus is on tailoring communication to resonate with young professionals and leaders. This episode strips away the jargon to offer genuine, actionable advice based on Dib's principles, highl...

🎙️ In this episode of 'Biz and Life Done Well,' we dive deep into the world of a passionate and dedicated leadership coach, Anne Garing, who's on a mission to redefine her marketing strategy. 🤔 Feeling at her wits' end and craving authenticity, Anne grapples with the challenge of doubling her client base. Her tool of choice? The groundbreaking "1-Page Marketing Plan" (1PMP) by Allan Dib. Join us...

In this episode of the podcast, the bizmktg.com team members engage in a lively discussion about their favorite apps, each bringing their unique preferences to the table. Peter starts the conversation with his love for the Remarkable app, which enhances his note-taking experience. Marcel shares his enthusiasm for Adobe Creative Cloud, a suite vital for his creative work. Emily introduces listeners...

In this episode of our podcast, we take a moment to reflect and express gratitude in the spirit of Thanksgiving. Join us as we diverge from our usual topics to share what we, the team at bizmktg.com, are deeply thankful for. From cherished family moments to the unwavering support of our colleagues and clients, we dive into personal and professional aspects of our lives that bring us joy and fulfil...

Listen in as the members of the bizmktg.com team discuss their favorite tools for their business and personal lives. Here’s a breakdown of the tools mentioned in this episode: Emily Task Board (Google's version) - It's a work-related tool for task management that can be synced to both phone and computer, helping keep track of various tasks. It integrates with Google Tasks and Calendar too. Daily K...

The team at bizmktg.com took a few minutes to share their favorite new books…and a few of their all time classics too. Here’s a list of the books mentioned in this episode: 1. “Remarkably Bright Creatures” by Shelby van Pelt. 2. “Ideal Team Player” by Patrick Lencioni. 3. “The Six Types of Working Genius” by Patrick Lencioni. 4. “Adrift” by Scott Galloway. 5. “American Prometheus: The Triumph and...

Join the bizmktg.com team as they discuss the movie "Her" and AI.  In today’s rapidly evolving technological landscape, the movie "Her" serves as a poignant exploration of the relationship between humans and artificial intelligence (AI). The film delves into the emotional and ethical complexities that arise when a man forms a deep connection with his AI operating system. But how far are we from th...

Tackling Marketing Overwhelm as a Business Owner Feeling overwhelmed by the endless marketing options and strategies out there? Trust us, you're not alone. Marketing can feel like a maze, but it doesn't have to be. Let's break down how you can tackle "marketing overwhelm" and make the most out of key platforms. Start with a 1-Page Marketing Plan Before diving into the sea of marketing platforms, c...

How to Tackle Seasonality in Your Small Business: Marketing Tips Seasonality can be a double-edged sword for small businesses, especially those in the home services industry like roofing, painting, and HVAC. While the peak season brings in a flood of business, the off-season can be a challenging time. But what if you could even out the peaks and valleys through effective marketing? In this blog po...

Peter and marketing expert, Charlie White, discuss how narrowing down the focus of their marketing efforts to a specific niche can make marketing more effective. They talk about how this approach can lead to more productive conversations with potential clients, higher close rates, and the ability to charge more for tailored services.

In the business world, referrals are a potent catalyst for growth. They are not merely a byproduct of excellent service but a strategic resource that can be actively harnessed. The key to unlocking this potential lies in effectively asking for and stimulating these referrals, as demonstrated by real-world examples. Consider the story of a company whose origin was rooted in providing a service for...