The Field Guide by BizMarketing

Peter and SEO Expert Paul Lee answer the frequently asked question, "Can I do my own SEO for my business?" In short, the answer is "yes," but you probably shouldn't. They explore three pitfalls of doing SEO on your own and offer SEO tips along the way. SEO is one of those things many business owners are tempted to do themselves. You might say, “Do I even need professional SEO help? I can do this m...

Peter’s guest is Mike Hlavaty-Laposa of TeamLogic IT. We discuss how evolving cybersecurity threats can impact businesses. Mike shares some interesting insights into just how sophisticated these attacks have gotten lately and the extent of the impact they can have on a business. Mike is the owner of TeamLogic IT North Seattle/Eastside . His company provides managed IT services, cybersecurity &...

If you're in business, like it or not, you're in sales too. The idea of "selling" makes some people break out in hives...but it doesn't have to. Rachel Morgan and I discuss her six tips on how to sell without sounding "salesy."  Having worked in retail for +12 years, Rachel cultivated long-term relationships with her customers, developed raving fans, increased repeat business, and built a word-of-...

Emily Caddell, Director of Marketing at bizmktg.com is Peter's guest. They discuss how bizmktg.com has built a high performance virtual team through engaging and fun weekly team meetings. They discuss each agenda item and how it grows trust and collaboration among each team member. The team is truly virtual with Emily located in Boston and others located in the Seattle area. Our Weekly Agenda Outl...

Our SEO expert, Paul Lee, is my guest in this deep dive into the best way to write blog posts that show up in Google search results and build trust with potential customers. Get our free .pdf download “A Blog Writing Guide For SEO”

If you search for your business name and your city in Google, you’ll likely see a version of your businesses Google My Business listing in the search results. Peter and bizmktg.com's SEO expert Paul Lee discuss everything business owners need to know about Google My Business. What if I told you that there’s one thing you could optimize that might result in a huge boost to your local search ranking...

Peter is joined by bizmktg.com's web designer, Kyle Rhodes. They discuss three symptoms of an outdated website. Peter and Kyle also discuss the design and build process bizmktg.com employs for creating new websites.

Marci Taylor is business marketing consultant. We discuss the new audio-based social network, "Clubhouse." Marci shares how to join and best use the platform. We also discuss how Clubhouse fits in to the bigger picture of social and professional networking.

Anthony Langdon, owner of Asset Roofing, discusses how he lead his company through the difficulties of 2020. He safely grew his company 4X while others were closing. Anthony describes a mindset of doing "the next indicated step" which he learned as a U.S. Marine.

My guest is Dr. Lindsey Harding. She is a licensed Naturopathic Medical Doctor providing general medicine services with an emphasis in mental health, endocrinology, and gastroenterology. She practices at Positive Touch Medicine, a Naturopathic Medicine clinic located in Seattle, WA. We discuss how the challenges of 2020 changed how she provides care to her patients.

My guest is Kevin Schmidt. We worked together at a "dot com" business in the late 90's. Kevin has always struck me as a man of contentment. Calm and focused, even when the world around was not. We recently reconnected via Instagram so I asked him for an interview. We cover a multitude of topics including contentment, meditation, gardening, the world of work, and poetry. Kevin's Instagram: https://...

In this episode Jessica Brookes and I explore the question, "cross-generational communications, is there a sweet spot?" With four or five generations of workers in today's workplace, this question is highly relevant. We recorded this episode several months into the coronavirus crisis. With many of us using video conferencing for most of our work meetings we discuss techniques for getting the most...

Chris Goldman joins Peter Wilson as they discuss the benefits of using customer surveys to improve your company's marketing and services. They discuss how to get started, the kinds of questions to ask your customers, how to setup a survey, how to recruit customers to provide their opinion, and what to do with the data once you've collected it. Chris describes his experience with Alaska Airlines cu...

Peter is joined by Chris Goldman. They discuss how businesses can get more positive online reviews and why all businesses need to take control of their online reputation.

Peter shares how Google Pay Per Click (PPC) Ads work. He discusses Paid Search (Keyword) Ads, Banner Ads, Remarketing Ads (Retargeting) and Google new Smart Ads. You'll learn which are best for your type of business and how to get started.

Webinar #4 - Local Search Engine Optimization (SEO) strategies that work with SEO Expert, Paul Lee.  SEO is how to improve how well your business appears in Google search results when a potential customer of yours (that is local to you) searches for the products or services you sell. Learn WHY local SEO is important for every business and three ways you can get started improving yours today.

Webinar #3 features Emily Caddell, Social Media Director for bizmktg.com. Emily is a social media marketing expert who helps businesses and organizations get the most from their social media efforts. Peter Wilson, President of bizmktg.com, joins her on this webinar. The webinar starts with the basics or social media such as how to create a business profiles on Facebook and Instagram. It also cover...

This webinar features Chris Goldman, Certified StoryBrand Guide with bizmktg.com and Kyle Rhodes, Designer with bizmktg.com. Chris presents an overview of StoryBrand, the powerful messaging framework developed by author Donald Miller. Donald Miller's bestseller, " Building A StoryBrand: Clarify Your Message So Customers Will Listen " has helped thousands of companies clarify their messaging and gr...

Episode Resources https://bizmktg.com/resources/ Register for upcoming webinars https://bizmktg.com/webinars/ #1 of the bizmktg.com series on what marketing strategies and tactics are working right now. In this episode we cover research from Phillip Stutts of Win Big Media on the dramatic shifts in consumer sentiment and how that translates into buying decisions. We also provide an overview of the...

My guest on this episode is Camille Gallinger. She is a Nutritionist and Vitality Coach. Camille helps people live their lives with vitality. She defines vitality as energy plus joy plus momentum. She describes how her personal journey transformed her life and how she helps others restore their personal vitality through "courageous self-care." Camille's website: ThinkVitality.com

Paul Lee is my guest on this episode. He is an expert in Search Engine Optimization (SEO) tactics and strategies. Paul and I discuss why SEO is important for anyone with a website that they want to get more people to visit. SEO is how to improve the ranking of a website on Google search results. The closer to the top of the Google search results page, the more likely a website will get clicked on...

Loren O'Laughlin is my guest. Loren embarked on a journey to read 50 books in 2019. He accomplished the goal, actually reading 55 books that year. Hear what he learned, the books he recommends and his tips and tricks for getting through so many books in a year.

My guest is Chris Goldman, a Certified StoryBrand Guide. Chris and I discuss five things every business owner should know about StoryBrand. StoryBrand is a marketing framework businesses and organizations can use to clarify their messaging. StoryBrand helps businesses find messages that potential customers are drawn to.

Andrew Ball is an Acupuncturists. He holds a Master's of Science in Traditional Oriental Medicine and a Doctorate of Acupuncture and Chinese Medicine. Initially bound for Western Medical school, Andrew consistently turned to Traditional Chinese Medicine as the only natural place offering balance and harmony for both his personal and professional life. Join me as we learn more about Andrew's path t...

Ashley Wigren is a top real estate professional and a yoga instructor too. Learn how she found her work ethic at age thirteen and finds balance in work and life today.