The Fashion Brand Clinic Podcast

Jade is the founder and designer of Jakelle Studios, an independent clothing brand focusing on 'bringing a little bit of spice to sustainability'. All of her pieces are ethically made to in Devon, U.K, in a small women-led factory using organic and recycled fabrics. I actually worked 1:1 with Jade a couple of years ago & we've always stayed in touch ever since! So when her account got hacked she d...

We've had a couple of episodes without a guest so I'm excited that from now on we'll be welcoming back some very insightful conversations!   A couple of weeks ago I was asked for soem advice on SEO & this isn't my area of expertise at all so I put out a message on instagram to see if anyone wanted to join me for a chat!   Char emailed me with the details of her career which were pretty impressive!...

I spent the past couple of days at a trade show & have been speaking to lots of small brands about the 'I' word … Instagram!   Here's a couple of bits of advice for you that will hopefully get you out of a funk :) links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/thevp https://www.instagram.com/elizabethstilesuk/ Launch your own fas...

For anyone that missed the live I did a while back, I'm resharing the IGTV where I shared my opinion on that infamous Missguided documentary Welcome to The Fashion Brand Clinic Podcast! I'm currently on holiday in Mexico so I'm digging into the archives of my IGTV to share some of the most popular videos & I bet lots of you have never even seen! So if you've not seen this documentary, it's well wo...

For anyone that missed the live I did a while back, I'm resharing the IGTV where I shared a behind the scenes look at who I am without mentioning the word fashion! Welcome to The Fashion Brand Clinic Podcast! I'm currently on holiday in Mexico so I'm digging into the archives of my IGTV to share some of the most popular videos & I bet lots of you have never even seen! It was recorded very imprompt...

If you don't know the name Veronica Dearly then quickly jump onto google and type her name in because I guarantee you'll recognise her work! She's s based just outside West London and runs a design studio dedicated to spreading happiness featuring fun hand lettered and illustrated designs. Veronica is a light-hearted designer who believes in pouring personality and quirkiness into everything she c...

I thought it was about time for a re- introduction so rather than me just telling the same story again, I've got something a little different! Sasha's actually one of my most long standing business besties so I wanted her on the podcast but she doesn't run a fashion business so I was like "hmmmm how could we do this?!" Then I remembered someone had asked to do a reverse interview episode so here i...

NGL I totally stole this title from Sarah & Lucy's instagram bio because it sums up the episode so perfectly! Sarah Oakley and Lucy Burgess are on a mission to inspire every day she-ros to find their bravery through hard times. Together they run Brave Bird Club and they created Brave Bird Pants. Yes! Actual pants that are made of cotton, elastane, hope & bravery. Not only that, every sale directly...

Nicola is the founder of Elansu Activewear - a brand creating sports bras for big bust women! For 20 years she has struggled to find a sports bra that gives good support and looks sexy but became more of an issue when she took part in a fitness photoshoot last year (image below!) So from that day onwards, she started to do some research which resulted in her taking part in my 3 month group coachin...

Lucy is my guest on the podcast this week sharing her story about moving halfway across the world! Lucy is a nurse who recently moved from Ireland over to Australia to start a new life as she was suffering with her mental health. As a result she developed alopecia & total hair loss which forced her to embrace standing out from the crowd & in her words 'looking weird' . She picked up sewing as a th...

This week I had a pinch me moment speaking to the iconic businesswoman Sharmadean Reid! Fun story, when I was working for a start up brand, I actually packaged up a PR gift to send to Sharmadean in the hope that she would wear it (she did of course!) and then fast forward 4 years I'm interviewing her for the podcast & collaborating with her on The Stack World!   The Stack World is for the entrepre...

Welcome to another episode! This is the first time a guest has been nominated to come on the podcast based on an insta post one of my incredible listeners showed me! Nicole Broad runs The Fruit Moth which is a zero waste ethical fashion brand offering a range of limited run accessories and clothing, made entirely from remnant and vintage fabrics and preloved clothing. Previous to this Nicole dealt...

This week I'm introducing Dhillan Bhardwaj, CEO and Founder of Ratchet Clothing. Dhillan tells us how he quit college to start a unique and affordable unisex clothing brand for people who wanted more than what you would find on the high street. He hasn't studied fashion & taught himself everything when it came to tie dye so every item is handmade, & different in its own unique way. Dhillan started...

  Welcome to The Fashion Brand Clinic!   links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic)   listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contac...

For anyone that missed the live I did a while back, here's the story of how it took me around 6-9 months to work out a plan to hand in my notice! Last year, in one of my many lockdown clear outs I discovered all the notebooks I used to carry around with me full of notes, hopes and plans about how I was planning to leave my job! It was so fascinating to see that actually ... it had all come true! I...

"The future of fashion is coming and it's from the past."  Using only materials that are already in existence Freya Simonne reworks and upcycles preloved textiles into beautiful forever pieces of upcycled clothing. The mission is to show an alternative way of doing fashion that actively gives back to both people and planet. In this episode we discuss : Freya's career in fashion working for high st...

This week's guest is Helen Perry who I've collaborated with before on a couple of IGTV videos & I've also been on her brilliant podcast called Just Bloody Post It! (if you like this, you'll love that too!) Helen shows creative businesses how to do marketing on the internet. Wherever you are showing up online (and you will need to show up) - on Insta, emails, TikTok, podcasts - you'll need to learn...

For anyone that missed the live I did with Rebecca @womenwillcreate, we were talking all about how to bounce back from a sales slump! We talked about the change in mindset needed as well as making sure you are engaging with your customers and showing your brand. In this episode I share with you 5 ways to bounce back from a sales slump : 1️⃣Accept that January is a slow month, for a lot of people i...

Every major trend report for 2022 has stated just how crucial live streaming, shopping and selling on video are going to be… so why are we still shying away from it? In this episode I share with you 5 ways to transform your sales : How to overcome your doubts & fears around selling Getting comfortable with showing up for your business Setting clear goals for your sales expectations Understanding y...

If you have worked in fashion buying then I'd be very surprised if you haven't heard of the meme account @lifeofabaa! Some of you may know about it and some of you may not but it's a super niche instagram profile that started off talking about the day to day life of a buying office! It very quickly grew in popularity and actually escalated into something more serious when it exposed sexual allegat...

Rubi is a content creator who has built an audience of fashion loving followers across Instagram, YouTube & TikTok! She recently moved to the UK & in this episode shares some great advice about what it looks like to become an influencer   In this episode we discuss : how to juggle different platforms when building an audience what the purpose of each platform is for Rubi the differences between wh...

Happy New Year! Welcome back to the podcast after an unplanned Xmas / Covid break but it feels good to be recording again & sharing these episodes with you! I really struggled to come up with some goals over the xmas period but as soon as January came round (& I was feeling a million times better!) my inspiration struck & I started writing so many things down that I want to do for 2022 — ooh that...

I came across Chanodil when they reached out to interview me for their platform so here we are returning the gesture! :) Chanodil is an award-winning service which helps fashion brands to easily connect with clothing manufacturers and manage the order process through one seamless platform.   In this episode we discuss : the different businesses chathura worked for & built before finalising on chan...

Creative Babes Club is a creative community (online and irl) for creatives, small business owners, independents and those who love to shop & support small"! Alice began the community back in September 2019 as she wanted to bring creatives together and feel less alone in the less glossy, more crappy parts of being a creative, being your own boss and running your own business!   In this episode we d...

I feel actually feel bit nervous about introducing this episode as it's a topic Michelle and I have wanted to speak about for a while but I also know it can be a complicated one with lots of opinions! So first of all let me tell you a little bit about Michelle & her brand! MW Makes is a leather goods brand set up by Michelle Wong in 2017. Developed through a passion for design and craftsmanship, M...