The Fashion Brand Clinic Podcast

I have been trying to get Grace Beverley on this podcast for eight years. Eight! Grace, if you didn't already know, is the founder of TALA, and in this conversation she is more honest than most founders in her position tend to be about how it actually happened. The decisions, the mistakes, the things that nearly went wrong. I learned things in this episode that I genuinely wasn't expecting, and I'...

Most brand newsletters are either boring or non-existent. They show up only when there's a product to sell, or they read like a flyer that landed in your inbox by accident. But a good newsletter? It feels like a mini magazine. Something people actually look forward to opening. In this episode, I'm giving you a simple, step-by-step structure to write the perfect newsletter. No blank-page panic, no...

If your days feel chaotic, constantly busy but never accomplished then this episode is for you. Time blocking isn't about rigid colour-coded schedules or mapping every second of your day. It's about taking back control so you feel calmer, clearer, and more focused in your business. In this episode, I'll walk you through: ✨ The biggest time challenges fashion founders face ✨ How to start your day...

If you've ever ended a post with "link in bio" and wondered why no one clicks… this episode is for you. Because CTAs (calls to action) are tiny lines with a huge impact. They're the difference between content that gets ignored and content that actually converts. In this episode, I'm breaking down: ✨ The 4 rules of a CTA that converts ✨ Why "link in bio" isn't your best option (and what to do ins...

If your email marketing is stuck on "welcome sequence" and "launch announcement," you're leaving money on the table!   Consistent sales don't come from one-off big launches. They come from regular, thoughtful touchpoints with your customers that build trust and create urgency.   In this episode, I'm breaking down the four types of emails you should be sending to grow your sales steadily throughout...

The Inbox Series – 010 – What Captain Sandy Taught Me About Leadership (and Why It Matters for Your Brand) Leadership is one of the scariest parts of growing a fashion brand. How do you delegate without sounding bossy? Give feedback without crushing someone's confidence? Or step into being a "leader" when you've always seen yourself as a creative? This episode breaks down what good leadership real...

Feel awkward charging for your work?  Say "I can't afford that" without thinking? This episode is for you. We're diving into the real reason why your relationship with money might be holding you back and how to shift it without turning into a walking Pinterest quote. Inspired by this book , this is a mindset-meets-practical episode designed to help you stop avoiding money, stop apologising for wan...

If you've ever wondered what actually changes when someone joins a programme like Magnetic, this one's for you. This episode isn't about features or bonuses. It's a BTS look at the quiet shifts that turn overthinking into action and second-guessing into confidence.  I'm sharing real stories from past & current Magnetic members who came in feeling overwhelmed or unsure and left with clarity, moment...

Ever hovered over the 'book a call' button and then… closed the tab? This episode is for you if you've been curious about joining Magnetic : Marketing Accelerator but keep putting it off because you're not sure what to expect or whether you're even ready! I'm walking you through exactly what happens on a sales call with me before you join Magnetic. No awkwardness. Just a real conversation to help...

£10K months sound great but have you actually worked out what it takes to get there? In this episode, I'm walking you through the common traps that keep founders stuck and introducing the Magnetic Money Matrix .  It's a free tool I created to help you stop guessing and start planning. You'll learn what £10K months really look like based on your numbers, how much traffic you need and what to do if...

Ever felt tempted to drop your prices just to get a sale? In this episode, I'm sharing a story that perfectly sums up why cheaper doesn't always mean better and what that means for how you price your products. Because the truth is, lowering your prices won't always build trust.  In fact, it might raise more questions than answers. If you've ever panicked and added a discount code, or felt pressure...

You're showing up, posting, replying, packing orders and yet it still feels like you're always behind. If you've been stuck in reactive mode (aka winging it), this episode is going to help you understand why and what to do next. I'm sharing a simple tool I've been quietly testing behind the scenes just 3 quick questions that will give you instant clarity on what's keeping your business stuck in su...

Running a fashion brand isn't always smooth sailing. One day you're riding a high, the next you're questioning everything. If you've ever felt like you're doing all the right things but still doubting yourself... this episode is your reminder that you're not alone. I'm talking about those wobbly, quiet moments in business. The ones where your mindset matters most and how to support yourself throug...

Ever feel like you're throwing spaghetti at the wall with your marketing? One week you're on a roll & the next, you're back to refreshing Shopify and wondering what you're doing wrong. In this episode, I'm sharing the unexpected story of what happened after I launched the Magnetic Marketing Accelerator… and why 17 out of the original 25 fashion founders chose to stay on. Not because they had to, b...

Each week, I send an email to my community of fashion brand founders packed with insights, mindset shifts and little reminders for growing a brand you actually enjoy running. And now… I'm bringing those words to your ears! These short and sweet episodes (just 5-10 mins!) are simply me reading out that week's email (with afew bonus ad libs of course!)  Perfect for a little boost on your lunch break...

In this season finale, I'm joined by the incredible Fisayo Longe — founder of Kai Collective, known for creating one of the most fiercely loyal communities in fashion. But instead of just telling the brand story from the beginning, this episode is diving into what's happening right now inside Kai — the team, the systems, the content struggles, the sell-out products and the energy around those lege...

This week I'm joined by the brilliant Rokeya, founder of Khanum's, a fashion brand that's redefined what it means to build high-end without the big budgets.   Rokeya started Khanum's while working full-time, using just £2,000 of her own savings. Fast forward to now and she's grown a beautiful brand with a global customer base, all without compromising her creativity or values.   In this episode, s...

This week I'm joined by the brilliant Em aka @ whatemwore whose outfit content and personal style evolved into one of the most exciting new brands on Instagram: The Good Basics Club . What started with a few mirror selfies has grown into a sell-out label with 2 million followers watching closely. In this episode, Emma shares what it's really like to launch with a big audience, how she built moment...

This week I'm chatting to someone whose career path is surprisingly similar to mine… we both studied at De Montfort Uni and started in the industry via the classic buying and design route before eventually going solo. Sian Whitefoot is the founder of Sydney Lane – a striking womenswear brand blending bold, confident design with a refreshingly honest online presence. If you've seen her TikToks, you...

Today I'm joined by Faye, founder of Evie Joynes.  A slow fashion brand known for its beautifully made, elevated basics. She started sewing from home during lockdown and has since grown the brand into her full-time job, while staying grounded in values of comfort, quality and sustainability. In this episode, Faye shares the real story behind two huge milestones: niching down her product range and...

Today I'm joined by Amy, the founder of Fuchsia Shaw. We first recorded together back in 2019 (in my spare room… how times have changed!), and now she's back after a powerful brand relaunch that's been nothing short of inspiring. Amy shares the full story from walking away from her original business at its peak, to returning stronger, more strategic and with a whole new mindset. If you've ever fel...

Today I'm joined by the wonderful Maddie, founder of This Is My Housedress.  It's a US based brand creating elevated loungewear for everyday living. Think stylish enough to answer the door in but comfy enough to spend all day on the sofa! We've worked together behind the scenes and in this episode, Maddie shares the honest reality of growing a fashion brand including navigating viral moments, slow...

Today I'm joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that's grown from humble beginnings to over £2 million in sales! Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans! Whether you're to...

Today I'm joined by Alie Mackintosh, the brilliant mind behind AYM!  It's a British womenswear brand known for its empowering, timeless pieces and commitment to sustainable UK production. In this honest chat, we go behind the seams of AYM's journey from its early days as Boom Boom Boutique, to dressing Kim Kardashian!  Plus we chat about Alie becoming a viral sensation on social media as the face...

🎙️ The Fashion Brand Clinic — Season 3 Episode 1 The Key Shifts Needed to Scale Your Fashion Brand  Host: Elizabeth Stiles Welcome to Season 3 of The Fashion Brand Clinic Podcast! I'm back from a short break and excited to kick things off with a brand new format ... yes, we're now on YouTube too 👀 In this solo episode, I'm diving into the essential mindset and strategy shifts you need to make if...