The Fashion Brand Clinic Podcast

We dive into the fascinating journey of Aimee Smale, the founder of fashion brand Odd Muse. Aimee reflects on her experience as a buyer in commercial retail & shares valuable lessons she carried forward into her own business venture. As a multifaceted entrepreneur responsible for various aspects of her business, she also reveals her methods for ensuring everything is executed to a high standard. S...

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles !     KT Mildren launched 'Katharina Lou,' her fashion business in 2021 after having lots of spare time (& creative ideas!) in lockdown. Since then she has grown a cool community online of fashion followers and has also become best known for her hit Olly Rose dress! Starting with bold feminine pink pieces which were a...

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles !     Meet Sarah Mathias, a corporate dropout and ex retail buyer with over 12 years experience working with huge brands and Far East factories. She launched her own product business in 2018 and now she can be mostly found helping other small businesses achieve their goals as a business growth mentor.   💫 Don't forge...

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles !     Rani and Co started as a fashion brand in 2017 when Ramona started selling feminist clothing with slogans & selling jewellery on the side. The jewellery was doing really well and actually selling more than the clothes so in 2020, Ramona pivoted and turned it into a jewellery business.   She kept the feminist the...

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles !     Sarah Galley is an ambitious graphic designer who firmly believes in the power of stepping out of your comfort zone to bring about a positive change. We met about 10 years ago when we were both at Miss Selfridge and she's since gone on to work for some other leading brands including River Island and ASOS.  Despi...

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles !     I had the pleasure of speaking with the incredible Josh Cook, a seasoned e-commerce expert with a strong passion for data-driven strategies. In this conversation we spoke about fashion E-com, (including co-founding Adanola & Another Version) growth hacking and the power of taking calculated risks. While the fash...

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles !     Faith started her fashion career studying at London College of Fashion & launched a lingerie brand straight out of uni & moved to Australia. Amid a global pandemic, she was back in Brighton & Faith embraced the perfect moment to embark on her next creative journey. Faith now spends weeks carefully designing dres...

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles !     This week we dive deep into the world of fashion, creativity, and building communities with Phoebe Sherman, founder of Girl Gang Craft. We're discussing the power of well-behaved women not making history and the importance of stepping outside of our comfort zones to make a real impact.    Building a community ca...

In today's episode, we have the talented and inspiring Lydia Bolton, a fashion designer and founder of her own brand. Lydia's journey in the fashion industry has been nothing short of remarkable, filled with twists and turns that have led her to where she is today. Lydia Bolton is a sustainability creator and a slow fashion designer who founded her namesake brand in 2019. A zero-waste advocate, sh...

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles !   Welcome to another episode of The Fashion Brand Clinic where we dive deep into the world of fashion, personal growth, and overcoming challenging obstacles that hold us back. In today's episode, I'm welcoming my pal Calypso Barnum Bobb - ex fashion buyer turned Self Discovery Coach. She shares how she helps individ...

In this season 2 premiere of The Fashion Brand Clinic, I sit down with Lucy Greenwood, founder of the renowned fashion brand Lucy & Yak. Lucy and Yak is a British clothing brand that has gained popularity for its sustainable and ethical approach to fashion with distinctive colourful designs & a particular focus on comfortable and practical clothing.   In this episode, Lucy returns to the podcast f...

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles ! I recently met today's guest at a women's empowerment event in collaboration with Squarespace & The Stack World! We were on separate tables but managed to have a quick chat & secure her place as a guest on the podcast! Tiwalola Ogunlesi is a globally recognised coach specialising in positive psychology, internationa...

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Today I'm chatting to Lisa Johnson, a business strategist specializing in using passive income to scale businesses. I wanted to chat to her because she's bold & straight talking telling people the practicalities of how they increase their earning potential! In this episode we discuss : How Lisa turned it around for h...

Today I'm joined by Nicola @ Press Loft! It's the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers. Back in 2006 Nicola needed a system to manage her clients' images for her PR Agency! Hosting images, influencer info & press releases all in one place allows journalists to access everything they need to feature a brand...

Aesthetic Laundry is born from Heidi's passion to design wearable, creative pieces of clothing that people fall in love with, treasure and never want to take off. Heidi was determined to create a company which stood against every attitude and issue that was thrown her way during her time in the industry & inspire young women to know that they can dress how they want and ensure they are proud of wh...

NOT THAT DEEP ® is a spiritual streetwear brand focused around manifesting, law of attraction, spirituality and mindset. 'It's not that deep' became Sarah & Jason's life mantra during the dark times which we touch on in this episode The brand speaks to a community of people who want to enjoy the short time that we are here on earth by connecting with our spirituality, trusting the universe and not...

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   In this episode I'm sharing all the nitty gritty details about what you can expect when signing up to The Visibility Project!   If you feel inspired by this talk and would like a he...

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   Have you ever actually tried googling a marketing strategy for small businesses? Honestly it's no wonder this phrase usually makes people shudder! It sounds so daunting to create a...

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   Do you wonder why people are engaging … but not buying? Selling online isn't as simple as product + customer = sales I mean if was that simple then everyone would be doing it, right...

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   Are your sales slow at the moment? If the answer is yes then let's do something about it together 💕 Last month Sasha had her best month of organic sales ever!! 🤑🤑🤑 But how did s...

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   Does your business feel invisible online at the moment? That's what I'm discussing on this episode today! Perhaps you feel like there's sometimes no point in trying to show up becau...

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   I invited Lucy onto my page for a chat because she successfully manages to promote a very small range of products over and over again whilst growing her sales & not worrying about b...

This week we have another great social media expert on, the lovely Jess Bruno! We actually recorded this episode as an insta live to show you that it's possible to re-purpose your content with ease :) Jess has a background in the music industry so understands how to work with creatives and bring out the best in them as if you had a strategist BFF in your pocket She also prides herself on making co...

A couple of months ago I hosted a live with some of my favourite content creators called TikTok talk and Maz was obviously in the line up as she provides such an incredible amount of value for her audience over there! If you don't follow Maz, she's a freelance content strategist and founder of Strategise with Care. With nearly 5 years of experience working in social media marketing, Maz is helping...

Danielle is the founder and designer at Hissyfit Clothing !   🌼 From starting in her nanas spare room, to now owning a bingo hall that will house her manufacturing, fulfilment, and marketing all in one place! 🌼All her fabric is deadstock/ rejected fabric from other big retailers 🌼Some fabrics have been traced back … one customer's nan had a Bonmarché top in the exact same print as one of the be...