The Fake Marketer

Prefer to watch? You can find the video version of this episode on YouTube here:  https://youtu.be/D9lG-fSiTlk Customers leaving your company is a sad reality of business that, in many cases, cannot be avoided. But what should you do with these lapsed clients? That's the topic of today! In this episode, James and Nick talk about what to do in this situation and use some examples from brands s...

Prefer to watch? You can find the video version of this episode on YouTube here:  https://youtu.be/gd6b29Hueg4 Today, we play Family Fortunes (at least our own Fake Marketer version) and talk about the top reasons for shopping cart abandonment.  In this episode, Nick and James go over these top reasons game show style and talk about why shopping cart abandonment happens, some of their website pet...

Prefer to watch? You can find the video version of this podcast here: https://youtu.be/1l0xaTJ3G2o In-person marketing events such as roadshows or exhibitions can be a great way to connect with potential new customers and introduce the public to your product or service. However, if you are not careful, you can sink lots of money into a venture that will bring you very little return.  In today&apos...

Prefer to watch? You can find the video version of this podcast here: https://youtu.be/vExvBwhXcSI When was the last time you picked up a newspaper? It may be a surprise for some that advertising in newspapers and print is still a part of many brand's marketing strategy. But is printing your ads in papers still worth it? In today's episode of The Fake Marketer, James and Nick talk about...

Prefer to watch? You can find the video version of this podcast here: https://youtu.be/pSY-RJXUZY0 Any businesses who make content will probably dream of 'going viral'. Thousands of views, tons of likes and high-fives all round. However, is your content seeing viral success all it's cracked up to be? In today's episode, Nick and James use the Solo Stoves Snoop Dogg ad campaign...

Prefer to watch? You can find the video version of this podcast here: https://youtu.be/nDICZkuGnGM In today's episode, James and Nick discuss a platform they have begun to use recently as an agency called 'The Influence Room'. They discuss what an 'influencer' is, how The Influence Room works and how it is different from traditional influencer to brand relationships. If yo...

Prefer to watch? You can find the video version of this podcast here: https://youtu.be/uhYz3xxiOqE Case studies and testimonials are a great way to show to prospective customers the strengths of your brand. However, the traditional way of doing them can sometimes come across as inauthentic and may not achieve the outcome you were hoping for. In today's episode of The Fake Marketer, Nick and J...

Prefer to watch? You can find the video version of this podcast here: https://youtu.be/FXJLKtvcjmc Trying to create new content for all your social channels on a regular basis can be hard work and many will give up on their pages as a result. But one great way to make more content without creating it all from scratch is repurposing your existing creative.  In today's episode of The Fake Marke...

Prefer to watch? You can find the video version of this podcast here: https://youtu.be/XaP8nOG-TLg Social to search. What is it and how is it relevant to your marketing strategy? Nick and James are here to explain! In today's episode of The Fake Marketer, we discuss what the 'social to search' strategy is and how it can be applied to your business. They reference some client example...

Prefer to watch? You can watch the video version of this episode on YouTube: https://youtu.be/TDgPw1-M8d8 2023 is coming to an end and what a year it's been! So, just before downing tools for Christmas, James and Nick sit down to discuss the year.  In today's episode, we go over how the year has been: the client successes, the company wins and what to expect going into next year. They al...

Prefer to watch? Check out the video version of this podcast on YouTube: https://youtu.be/Nejnq6pW2sA December - a time for Christmas parties and mulled wine at lunchtime. But don't ease off! It might be tempting to start your Christmas break early but you can use December to get ahead of your competitors going into next year.  In this episode of The Fake Marketer, James and Michael discuss a...

Prefer to watch? Check out the video version of this podcast on YouTube: https://youtu.be/bEQZnn4bY5Q Purchasing data lists can often be overlooked by those who either don't trust its legitimacy or don't see its value. However, buying data (for example, fleet data) can save you time and money and help you get in front of the right businesses. In today's episode, Nick is busy (shock!...

Check out the video version of this podcast on YouTube: https://youtu.be/2Z-Bm9njZy4 Black Friday has been and gone and what we're our thoughts on it? Well, a little disappointed to say the least. In today's episode, James and Nick sit down to review this year's Black Friday and why they were left feeling a little deflated. While it was successful for many of their clients, they go...

Check out the video version of the podcast here: https://youtu.be/6hXAJ1L0Oec Ho ho ho everybody! Christmas has come early for The Fake Marketer podcast as this week we are looking at some of the Christmas adverts that have been released so far. Nick and James go over some of the new 2023 Christmas ads by big brands such as John Lewis, Amazon and ASDA. They also discuss Christmas advertising in ge...

The video for this episode is a MUST WATCH: https://youtu.be/a_9DBuCT01Q We all look back at our younger selves and wonder 'what was I thinking?'. That outfit, that haircut. And now with social media, it's easier than ever to find that old content and cringe. In today's episode of The Fake Marketer,  James and Nick sit down to review some old content from the last few years and...

The video version of this podcast is available on our YouTube channel: https://www.youtube.com/watch?v=FduJrU0FGVI Freelancers are a great resource for when your business needs a bit of extra help or expertise in a field you aren't knowledgeable in. However, there can be some pitfalls of using the freelancer network which can leave you with more problems than solutions. In today's episod...

You can now watch these episodes on YouTube: https://www.youtube.com/channel/UCMWcya32ucmiwr3ihAIC41w Are you looking for tips on personalising your ads and also fashion? Then this is the episode for you! XD In today's episode of The Fake Marketer, Nick and James start out discussing personalising ads, a broad vs an interest-based approach which soon derails into discussing each other's...

Comments can often be ignored or dismissed by companies as useless. Full of trolls or hate with no real value. However, if you take the time to look at and use these comments you receive on your social media (both paid and organic), you have the potential for more engagement and more sales.  In this episode of The Fake Marketer, Nick and James talk about comments and how they are linked to the suc...

In today's episode, we have a very special guest - Fraser Sweeney (project manager at Lets Run Marketing). He has a wealth of experience, especially around email and, in this episode, he showcases the power of Klaviyo for building and sending emails. James and Fraser discuss the different elements of Klaviyo, why the platform has grown so much recently and why many clients, including James an...

An important part of your marketing efforts that can often be overlooked is building out your email list. But what are the best ways to do this? And what mistakes should you avoid? In today's episode of The Fake Marketer, James and Nick discuss why building a list is so beneficial to your company and methods you can use to add to your email contacts such as through competitions and promotions...

With so much demand for people's attention, it is important that, once you've got a prospective customer to interact with your site, they are able to carry out the action you want them to without distraction. Landing pages are a great way to do this. But how do you use them effectively? In this episode, James and Nick sit down to discuss landing pages. They talk about why you should use...

Black Friday is fast approaching and, before we know it, the mad dash for deals will have begun. With still some time left before everything kicks off, here's some tips on how to best prepare your business for Black Friday success. In this episode, James and Nick discuss Black Friday, how they feel about it as consumers and business owners and some dos and don'ts when creating a strategy...

BOOO! Did we scare you? No, I guess not. Well, today's episode is about fear. Not spiders and ghosts but different kinds of fear and how they apply to your marketing. Nick is back once again with James to talk about fear, in particular fear of missing out (FOMO) when it comes to sales and other more personal fears that marketers can play into. They talk about how these fears have helped campa...

Value - both perceived and physical - are one of the key factors behind why someone may (or may not) purchase your product or service. But how does this affect your marketing? In today's episode of The Fake Marketer, Nick and James discuss the concept of value by talking about some products they have been keeping their eye on and how 'value' plays a part in their purchasing decision...

Mistakes will always happen in business. Part of making a successful company is learning and growing from your mistakes. But how can you incorporate these mistakes into your marketing strategy? In today's episode of The Fake Marketer, Nick sits down with James to talk about how mistakes happen in business and how making 'intentional mistakes' can actually be a good way to increase e...