James Urquhart

The Fake Marketer

Business EN ↓ 116 episodes

Do you know how to spot a Fake Marketer?!?! What if I told you EVERY Marketer was once a fake, or actually never anything else but a FAKE?!? I’m here, with the help of industry experts, to get to the bottom as to why we are ALL fakes in some way or another, and why we still have to learn every day in this fast paced online and offline market.

Author

James Urquhart

Episodes

Ep 65 - Why Customers Don't Care About 'What You Do' 15.08.2024 29:02

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/1xq0sN0fm84 Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital Do you need help with your business? Contact helpusfakemarketer@gmail.com an...

Ep 64 - The Highs & Lows of UGC Content 08.08.2024 30:14

Ep 63 - Is This New M&S Ad Campaign Actually Good? 01.08.2024 24:21

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/BZrtQvJGVq4 Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital Do you need help with your business? Contact helpusfakemarketer@gmail.com an...

Ep 62 - How the 'Tenant Mix' Can Apply to E-Com Businesses 25.07.2024 28:17

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/k5pKShZxwQk Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital Do you need help with your business? Contact helpusfakemarketer@gmail.com an...

Ep 61 - Marketing Won't Work First Time (Unless You're Lucky) 18.07.2024 32:00

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/52C_2OphwYw Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ In today's episode, James is back with Nick and comes with some very exciting news: Ru...

Ep 60 - Greg Landon on Improving Your Traffic Conversion 11.07.2024 40:03

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/4-BkwloIHuE Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ Today, James is sadly absent but Nick has stepped in as host and is joined by a guest: Greg...

Ep 59 - Why Paid Social Has Overtaken PPC 04.07.2024 30:25

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/eIBADS0o7R4 Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ In today's episode, James has come with news. According to a recent 'study'...

Ep 58 - The State of Digital Marketing in 2024 27.06.2024 35:12

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/L7XKyMeXuLE Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ It's been a long time since Nick and James started in the data and marketing business...

Ep 57 - Why 'The Ads Clinic' Might Be Perfect For Your Business 20.06.2024 24:52

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/6Ec-rXjJNOo Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ Many business owners will look to an agency once they feel they have reached a ceiling in w...

Ep 56 - Short Vs Long-Form Content 12.06.2024 33:43

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/4tOlA2tCL5Y Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ Another episode, another debate: short vs long-form content. We all love platforms like Tik...

Ep 55 - How To Use AI In Your Marketing Campaigns 06.06.2024 34:28

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/iutCxFtZP_8 Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ No doubt many marketers will be aware and probably have used AI in some form to help out wi...

Ep 54 - Using Free Trials the RIGHT way! 30.05.2024 25:05

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/-CBaxT22m0g Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ Everyone loves a free trial! And, if you're anything like me, you cancel your membersh...

Ep 53 - TikTok Vs Meta - Which is Better For Advertising? 23.05.2024 30:30

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/LBdrKzuHnPE Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ Meta - the long-established social giant with huge audiences across multiple platforms. Tik...

Ep 52 - Should You Keep Running Ads If You Can't Track Them? 16.05.2024 29:21

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/mzqG9bf5lLs Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ Tracking the results of your ad campaigns is pretty essential to understand whether your ad...

Ep 51 - A Quick Update On What's Been Happening 09.05.2024 19:31

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/7EFEyurJvg0 Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ As it has been very busy for us this week, James and Michael found 20 minutes to sit down o...

Ep 50 - What We Can Learn From Kid's Adverts 02.05.2024 30:27

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/uJD4pXgTfPc Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ Advertising for kid's products has been around for decades but it has become even more...

Ep 49 - Simple Tips That Can Help Your Agency Grow 25.04.2024 35:40

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/FdjhAo0x3UA Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ Often, business and agency owners will think that growth must come from massive changes to...

Ep 48 - Rupert Launch Party: How It Went (featuring Jason) 18.04.2024 27:16

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/t6R46X1ODJs Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ Last episode, James and Nick were very stressed and a little apprehensive ahead of the laun...

Ep 47 - Two Days Before Launch: The Struggles of Building a Tech Platform 11.04.2024 26:14

Prefer to watch? You can find the video version of this episode on YouTube here: Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ This episode serves as a great time capsule. About a month ago, we were 2 days before the launch party for Rupert: our c...

Ep 46 - Do Leaflet Drops Still Work in 2024? 04.04.2024 25:16

Prefer to watch? You can find the video version of this episode on YouTube here: https://youtu.be/PEN4cbUlXG4 Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice! _________________________ All of us will know how annoying it can be to get 'junk mail' posted through our...

Ep 45 - How Big Issue Vendors Could Sell More Using Social Media 28.03.2024 26:59

Prefer to watch? You can find the video version of this episode on YouTube here: https://youtu.be/rMynTTmoHA0 The Big Issue has been a staple of our British high streets for over three decades but, in that time, not a lot has changed. Lots of people can probably relate to having seen these vendors out and about but, today, we are asking - could these vendors sell more magazines by using platforms...

Ep 44 - How To Market a Health Food Business 21.03.2024 28:22

Prefer to watch? You can find the video version of this episode on YouTube here: https://youtu.be/OEMtbkzt3bg Today on the podcast, we're doing things a little differently. James has come up with a business called 'Fit Food' (not real) - a healthy eating cafe with a focus on fitness. Now, it's our job to market it so they are on track for success. We discuss some advertising w...

Ep 43 - Why Analysing Your Customer Journey Can Help You Sell More 14.03.2024 24:26

Prefer to watch? You can find the video version of this episode on YouTube here: https://youtu.be/ceEDoYgtnoo Sometimes, all the analytics look right but something is not clicking with your conversions. But it can be hard to notice teething problems when you're in your business day-in and day-out. Therefore, taking a step back to view your customer journey as a whole can really help to identi...

Ep 42 - Steven Bartlett, Huel and Mass Marketing 07.03.2024 29:39

Prefer to watch? You can find the video version of this episode on our YouTube here: https://youtu.be/VHRto31euXg If you've been on the internet at all recently, you've probably seen Steven Bartlett talking about Huel Daily Greens. It's been a big topic all across social media so today we thought we'd address the CEO-shaped elephant in the room. In this episode, Nick and James...

Ep 41 - Using Lead Gen Campaigns for Your E-Commerce Business 29.02.2024 30:47

Prefer to watch? You can find the video version of this episode on YouTube here: https://youtu.be/6Pe3b9_8oE8 It can be easy to push for the sale when running ad campaigns on social media. However, here's why using lead generation instead might be better for your business. In today's episode of The Fake Marketer, James and Nick discuss successes they've found in using lead-gen wi...