The Fake Marketer

In this episode of The Fake Marketer , Michael, Nick, and James dive into the art of storytelling and why it’s a game-changer for brands. From crafting compelling narratives in ads to leveraging personal stories for deeper audience connection, they explore real-world examples—including healthcare brands and the viral success of Simmer. The team also discusses the challenge of balancing authenticit...

In this episode, we go behind the scenes of James and Nick's visit to BrewDog Waterloo for 'House of Unicorns, where ambitious founders pitched their business ideas to BrewDog’s James Watt for a shot at a game-changing investment.  With millions on the line and the largest UK television prize in history up for grabs, the stakes have never been higher. Tune in for high-pressure pitches, u...

In this episode, we discuss the recent (but short-lived)  TikTok ban in the U.S. and its far-reaching consequences. We break down the political manoeuvres at play, Donald Trump's influence, and the staggering financial impact on businesses and creators who rely on the platform. Is this a power move or a genuine concern for national security? Tune in as we analyse the stakes, the players, and...

On this episode of The Fake Marketer, we dive into Skool —a game-changing platform taking the best of Facebook groups and turning them into powerful, monetised communities. Nick has recently joined Skool and he breaks down what the platform is all about and how creators are building thriving memberships, some earning £100,000 month! Tune in for insights, success stories, and tips on standing out i...

In this episode, we dive into the latest announcement from Mark Zuckerberg around the future changes with the Meta platform. From spam moderation and its effects on ad payouts to the shifting dynamics of platform policies, we explore how marketers are navigating these challenges. We discuss how strict content rules impact industries like aesthetics and how platforms like TikTok are becoming havens...

Join us for an in-depth conversation with Emily Dolton, a Facebook ads specialist turned data-driven marketing strategist. In this episode, we unpack the rapid evolution of social media in 2025, the rise of platforms like TikTok Shop, and what businesses must do to stay ahead. From mastering creative strategies to leveraging customer data and AI, Emily shares insights on adapting to a dynamic digi...

We've got some big ambitions for 2025 - in particular, growing Rupert to 1,000 users. To do this, James and Michael discuss some ideas on how they can document the journey, create more content and remain consistent throughout the year. They also discuss some ads they liked this week, bad sales and IKEA meatballs (yum). Prefer to watch? You can find the video version of this episode here on Yo...

As it's Boxing Day, we aren't in the office for a podcast this week. But, in the name of consistency, James filmed this quick message for our listeners.  A big thank you to everyone who's listened this year and we hope to do even bigger and better things in 2025! But, don't worry - you can still listen to new episodes of The Fake Marketer every week, right here. 

Michael and James are here to review our podcast stats from this year, how we performed compared to last year and how we've been able to create revenue from our podcast despite only having a small audience. Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/QeP9wZ29PxM Need help with your social media comments? Rupert's got you covered? Our...

Christmas comes but once a year, and so does our Fake Marketer Christmas ads review! Nick is absent from this one, so Michael and James talk a look at some of this year's biggest Christmas ads including John Lewis, Asda and Tesco. We also give our thoughts on these ads generally and how we think companies can improve them in the future. Prefer to watch? You can find the video version of this...

The internet has been up in arms about Jaguar's recent rebrand. Most of the discussion around it has been negative and scratching their head as to why would Jaguar do this? In today's episode, James, Nick and Michael discuss their thoughts and those who have been quick to judge may want to reconsider, especially considering Jaguar's recent sales. They also discuss Michael's gym...

If you're a consumer, you'll know doubt be checking your emails and socials looking for Black Friday deals. You may have even bought something already! But if you're a business owner, Black Friday can be a difficult time - do we do a sale? When should we start? How much should our offer be?  Today on The Fake Marketer, James, Nick and Michael discuss all there is to discuss about Bl...

In this week's episode of The Fake Marketer, James and Nick discuss the growing shift away from ordinary, self-promotion content in favour of more bold, engaging creative. They discuss how the marketing landscape has changed, which brands are utilising this effectively as well as Netflix, ice baths, some recent success and sleep products. Prefer to watch? You can find the video version of thi...

We all love when a happy customer recommends us to someone they know. It's an easy way to win new business from people who trust you implicitly. But these recommendations can be few and far between. So, what's the best way to get more referrals? In today's episode, James and Nick discuss referrals, why they are great and how to get more of them from your loyal customers. They also d...

With James and Nick out of the office, this week Michael sits down for a quick solo episode talking about his area of expertise: video, specifically repurposing content. He talks about why repurposing content is important for promoting your brand and getting more content out for your socials and how a tool called Opus Clip can help you do this quickly and easily. Hope you enjoy! Prefer to watch? Y...

James is on holiday but that won't stop the podcast! It's a Zoom special this week as we discuss the new Budget that's just been announced in the UK. We discuss the changes, what this means for businesses as well as what it means for the future. We also discuss unicorns, James' treacherous mountain climb and some ads we liked this week.  Prefer to watch? You can find the video...

Today we are talking about James Blunt (again XD). Our James is a big fan of this James and, on this episode, we are talking about how Blunt has used marketing to stay relevant the last two decades. We also discuss record players, landing pages and some ads we liked (and didn't like) this week.  Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/...

After speaking about them last week on the podcast, Michael was sent some goodies from the boys at the drinks brand Minerol (shout out to Tom and Kieren). So today, James and Nick try the drink for the first time, give their thoughts on the product and packaging as well as some advice on where to go from here.  *This is not a sponsored episode but you can find minerol here: https://www.minerol.co....

James is joined today by 'The Doctor' Nick Boddington and discusses the recent Agency Hackers Ibiza Super Summit as well as Nick's new Dr persona, James visiting a 'super club' as well as some marketing they liked this week. Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/enYS7BwOeUE Need help with your social media comment...

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/wyhUNMnQP20 Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital ______________________________________ Today James has some big news! He sit...

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/7p0lFxvr2Po Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital ______________________________________ Recently, we started running some ads...

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/Vk2reRmAQn0 Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital ______________________________________ We've all seen brands seemingly...

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/E5PTzljQzkk Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital Do you need help with your business? Contact helpusfakemarketer@gmail.com an...

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/tICxMTSmBzk Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital Do you need help with your business? Contact helpusfakemarketer@gmail.com an...

Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/4AtAVldsf0g Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital Do you need help with your business? Contact helpusfakemarketer@gmail.com an...