The Fake Marketer

Scared to use comedy in your campaigns? Don't want to tarnish your brand image? This discussion will give you the advice you need to not shy away from making your ads comical. In today's episode of The Fake Marketer, Nick returns along with James to talk about using comedy in your ad campaigns with some examples from their time working on ads for clients. They discuss why some people are...

As your business evolves and grows, we all want to showcase this by highlighting our backstory. Where we have come from and how we got to this point can be held close to the hearts of many business owners and help us connect with customers. However, this backstory alone may not be as effective as winning over customers as some may think.  In this episode, James and Michael talk through the topic o...

In today's episode, James and Michael sit down to discuss how CGI and AI are transforming the world of marketing and advertising.  We look at examples from big brands like Maybelline and talk about how you could use these tools in your own marketing efforts. Michael also talks through some demonstrations on how AI such as Generative Fill within Photoshop can be utilised for creative and how A...

Today on The Fake Marketer, James is joined by Jem Morey (The Email Ace) to talk about his experience as a marketing manager and his more recent business in email marketing. They discuss his experience of building a brand and adjusting your tone to suit your audience, why email marketing is so valuable and how you can use social media to build out an email database which will work wonders for your...

With the rise of social media and the advertising space becoming more and more crowded, many will feel they need to create a very complex and elaborate ad in order to stand out and get noticed. However, often this can actually backfire and detract from what you are trying to achieve.  In this episode, James is joined by Nick Boddington to discuss why keeping it simple can often achieve better resu...

Are you struggling with your social media? Not seeing the results you hoped for? This is the episode for you!  In today's episode of The Fake Marketer, James is joined by Nick Boddington to give some helpful tips on why your social media may be working struggling, the differences between paid and organic content and how to improve your page using examples from brands like Gymshark.  If you ar...

Influencer marketing has, in the past, been a marketing activity reserved for those with big budgets. Many will think of large celebrities promoting household names or new up-and-coming trailblazers. However, with the growth of social media and access for hosts of people to create their own personal brands, influencer marketing is more widely accessible than ever before.  In today's episode o...

We are used to seeing marketing all around when we are out and about - on billboards, store fronts and handed out as flyers. However, a great way to create a buzz for your brand is using on-the-street marketing.  In this episode, James and Michael discuss why on-the-street content can be so effective, using some examples as well as speaking from our experience working for clients. They give some a...

Every company is looking for ways to increase their brand visibility. One way that has proven successful for some is to make use of events and moments to get your product or brand noticed.  In this episode of The Fake Marketer, James and Michael discuss some case studies where brands have found success taking advantage of the media spotlight such as Dash and Grenade, some pitfalls to watch out for...

Which marketing agency you choose can be one of the defining factors of whether your business will succeed or fail. In this episode of The Fake Marketer, James is joined by Nick Boddington to talk about how to go about picking an agency and the different things you need to consider to ensure it's right for you. In Episode 6, James and Nick run through some of the pitfalls of choosing an agenc...

Welcome back to The Fake Marketer Podcast! In this episode, James joins returning guest Nick Boddington to discuss holidays and how they affect your marketing efforts.  As we enter the summer period and the weather starts to get warmer, most people are thinking about getaways rather than getting your ads sorted. In today's sit down, James and Nick talk about what to do with your marketing rig...

In episode 4 of The Fake Marketer, James tells us why holding events related to your sector can be a great way to increase your credibility and boost the perception of your business, regardless of what area your business operates in.  James tells us about how his monthly event The Marketing Push was first created, some of the trials and tribulations of setting the event and how it has developed no...

In this latest episode of The Fake Marketer, James sits down with Callum Beecroft aka The Phonejacker to talk about why cold-calling can prove more beneficial for your business than other avenues such as email. Callum gives insight into how he built his Phonejacker brand around cold-calling, why it works so well, different businesses it can be effective for and methods to incorporate it into your...

In episode 2 of The Fake Marketer Podcast, James sits down with Michael to discuss workshops.  Workshops are a great way to better understand your business including your brand values, which channels are working and which are not and also who you should be targeting with your advertising based on what you are selling. James outlines a workshop he ran for a recent client, what they learned from it...

Welcome to The Fake Marketer Podcast. On this podcast,  James Urquhart will be joined by marketing experts to discuss different forms of marketing and give you advice that you can implement in your own marketing efforts.  In this episode, James is joined by Nick Boddington (Digital Director at Lets Run Social) where they talk about how Lets Run Social was founded, how they grew as a company and ho...

Welcome to The Fake Marketer Podcast! If you're new here, or have not listened to our other podcast "Lets Run Facebook Ads" before, let me introduce myself, my name is James Urquhart. With over 14 years experience in the data industry, myself and my co-founder Nick Boddington saw a gap in the market and this when Lets Run Social was born! In this new podcast I’m here, with the help...