The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

Retargeting is a Luxury problem!  So many brands focus on retargeting as a path to success, not realizing that Facebook is doing retargeting for you already. Often we need to decide if success is Facebook looking good, or the business succeeding.   Retargeting is widely used to prop up platform level performance at the cost of overall growth and skill. Making the platform level perf...

Let me tell you the THREE most important things you need to understand from the perspective of Facebook ads when it comes to building a brand!  There’s no time better than now to get started with a direct-to-consumer brand. However one of the biggest issues the people face is difficulty is brand building.  One of the things that we need to keep in mind is that a product or a service is n...

The underlying conflict that many digital advertisers face in their marketing campaigns is whether or not they should prioritize scaling their business or obsessing over their performance metrics. This conflict is most common to Facebook advertising mainly because of the broad set of tools you can utilize to bypass any speedbumps on your road to success.  Believe it or not, getting over this...

Black Friday is coming up, and sales have been all throughout the year… Sadly most marketers make three very important mistakes. So I’m here to help you overcome these three biggest issues most marketers face  Number one. CRM lists, Very few marketers take advantage of not only their email list but also Chatbot and SMS as an asset to help them grow their business, not just acquire customers,...

Many many folks swear by the old tactic of duplicating ad sets.  Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com This is often done to “reach new pockets of the audience” or to “scale the account rapidly”. While this is technically true, these efforts are...

Are you 100% certain that you’re getting the most out of your cross-channel marketing efforts?  Arguably, one of the biggest downsides of digital marketing is its tendency to reinforce one’s obsession with performance metrics, such as ad clicks. Although it’s perfectly fine to be mindful of your performance, you should know that in the case of cross-channel marketing, some metrics are just co...

So many people take a look at reporting and think about they should do is optimized by placement… This is terribly wrong. Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com When looking at Reporting, you can see how things did buy where are the ad was placed. A lot of...

Believe it or not, there was a time before dynamic ads were a thing.  Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com I remember when dynamic product ads were first introduced. And this is the story about how we had to pay Australians $50,000 to make an Excel s...

The truth about optimization on Facebook is that almost everybody gets it wrong.  It’s quite easy to lose yourself due to sheer excitement when you’re running your advertising efforts on Facebook. After all, not only is it one of the most popular business platforms in the world today, it also provides a wide selection of ad optimization tools that make it convenient to scale your brand. &nbsp...

Drop Shipping is a huge business, but so many people fail to make it a huge business for them... Brand Building is the key! Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com Dropshipping is a form of retail business wherein the seller accepts customer orders but...

An integral component of scaling your Facebook ads is having the ability to determine performance gaps and growth opportunities. And this of course is possible only through conducting comprehensive documentation or Facebook advertising account audits.  When it comes to documentation, a lot of businesses seem to make the mistake of paying more attention to their return on ad spend (ROAS), inst...

This is the step-by-step process of how I used a $100,000 giveaway promise, to incentivize thousands of people to increase their average order value while reducing my average cost per acquisition, increasing my estimated action rate, increasing the LTV of all my customers, lowering my overall Acquisition Spend, and ultimately drove up Revenue channels outside of Facebook to grow in a way that allo...

CPC, CPM, CTR and more... what metrics don't help at all when making money on Facebook is the goal!  Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com Some of the most commonly talked about metrics that people use are cost per click and click-through rate. These...

Dynamic Creative is one of the most powerful tool that you can use in the side of Facebook ads Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com Almost everybody I know that tries to use it and struggles, is using it in a completely incorrect way.  Dynamic...

Sex Tapes, Reality TV, Getting Fired and having my agency stolen from me... and becoming a top 100 Facebook Advertiser Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com Let me tell you the story about how a professional wrestler sex tape as well as getting fired...

I’ll be talking about what attribution is and its role in your digital marketing efforts. Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com In digital marketing, allocating your resources throughout your business channels can only get you so far. Eventually, you will...

One of the most common questions I get asked is how do I go from 100 bucks a day to $1000 a day.   Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com This is a very difficult change to make for many people. What works to get you at $100 a day is not the same...

Does anyone remember the show “The Pitch”? This is how we pioneered “Social Gifting”   Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com Eight years ago, I was on a TV show to innovate a concept called “social gifting”. 1-800-Flowers wanted to do something ground...

Targeting with Creative is how you’re supposed to use Facebook    Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com Many people make the mistake of trying to utilize Audiences, Interest groups, behaviors, etc, to show their content to audiences of peop...

This is the story of how I appropriated one Facebook marketing partner’s tracking doc into something that is now becoming industry standard for folks that are beginning to put success as a priority over their ego.    Measurement has always been a primary pillar of success. And there’s a lot of different ways that a lot of different people do it, but there is an overall bit of values...

This is the story of how I appropriated one Facebook marketing partner’s tracking doc into something that is now becoming industry standard for folks that are beginning to put success as a priority over their ego.    Measurement has always been a primary pillar of success. And there’s a lot of different ways that a lot of different people do it, but there is an overall bit of values...

Cost Cap Bidding is incredibly powerful, and very often used by people who wanna see some success… But it’s also almost always used terribly improperly.   Cost cap Bidding is a way of telling Facebook please don’t give me people they cost more than that. This is the data that you already have inside your account as well as Facebook‘s information on billions of people in the world. Cost cap Bi...

Facebook is easily one of the best advertising platforms today. With its wide range of marketing tools, it helps brands quickly accelerate their growth and get results. However, despite all its useful features, many businesses are still struggling to make a breakthrough.  Why? Because instead of investing in efficient and consistent advertising strategies, they choose to obsess over their Fac...

One of the most common questions I get asked is how do I go from 100 bucks a day to $1000 a day. This is a very difficult change to make for many people. What works to get you at $100 a day is not the same that works when you‘re at $1K & not what works in you’re at $5k & not what works when you’re at $10k.  There are many different systems and processes and strategies in order to get...

This is a prime example of how an ad agency’s primary objective, and success for the client, are very rarely in alignment Back in 2015, I was a Supervisor for the department of Omnicom called resolution media. One of my biggest accounts with CBS, when we would have a seven figure budget on some days across multiple shows running concurrently. The majority of the objective here was to get share of...