The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

One of the, if not the most controversial topics of conversation when it comes to Facebook ads these days is whether or not you should use broad or open Targeting.   Now, on one side, you have a lot of gurus, experts, and individuals who spend a lot of their time hacking their way towards progress, relying on hard work, high levels of investment, and getting lucky in order to be successf...

The problem with several digital marketing agencies and so-called “experts” when it comes to Facebook ads is that they think the platform isn’t any different from other digital channels, and that they have an accurate and deep understanding of how it works.  Their motivation? Pride and profit.  And the sad part about these agencies is that they don’t have an ounce of genuine care for the...

I’m gonna say it!...  You are only ONE decision away from changing the rest of your life!  Are you sick and tired of setting your business success back by months, or even years? Are you fed up with constantly doubting your brand’s capability to expand because you’re still scrambling for the best practices on how to better optimize your Facebook advertising efforts?  ...And worst of...

🚨If you want your NEXT 3 months to look different from your LAST 3 months… [keep reading] Consider this YOUR INVITATION. For the last several years, I’ve been building my signature Facebook Ads MBA program behind the scenes.

Facebook Ads MBA Program Alumni  - Elite Marketer & Really Smart Dude!!!

8 Men Enter - 1 Man Leave @CTtheDisrupter vs. @CJSlattery vs. @marketerdylan vs. @rabahrahil vs. @rileyfara vs. @Giebz  vs. @nckdoren vs. @ImSamThompson

Lets dive deep into old strategies, why they are coming back... and if they are a good idea for you

Crypto, Football, Shopify, Hot Takes, ABO, Interest Groups, BFCM, Stories & MORE!  I met Dylan years ago at the Inaugural ManyChat Conference. We had been talking ever since he noticed me spamming “Guru” & “Expert” Facebook groups like AdLeaks, with value posts before I got banned from them.  Brent, is brand new to DTC Twitter… but has a 5year pedigree at Shopify and is a true st...

We talk about Success with Facebook Ads, why we don't use Segmentation, the Value of Market Fit, why Relationships & Partnerships are important, Facebook Ad Account Architecture and SO MUCH MORE!

Facebook Ads MBA Program Alumni  - 7-Figure Entrepreneur and Super Cool Dude!!!

Good Facebook creatives versus bad creatives––what makes an ad good or bad has a lot more to do with the business than you might think.  There are plenty of trendy ways of making ads, and there are always fun new approaches that people are trying. However, you also have to consider that static images have been working since before the Facebook pixel. Testimonial videos have worked since day o...

Instagram has just made Instagram Reels ads available…  This is super exciting for folks who want to take advantage of this inventory. Let me walk you through what you need to know, how to plan for it, how do use this to succeed and one of the biggest mistakes that you should avoid.  First off what you need to know is simple, this will be widely under priced attention. And will be amazin...

In the scramble to accommodate for aggregate events manager, and iOS14 updates in Facebook… I’ve seen a lot of people return to the use of interest groups.  Interest groups, were developed by Facebook to compete with Googles affinity audiences. This was done back when Facebook was a PPC platform, before the Facebook pixel existed, before there were Conversion Campaigns, before we had the algo...

Using Facebook for lead generation can be extremely fruitful, but how do we control for the quality?  Facebook has its own lead gen ad unit, or you can also use Facebook ads to drive somebody to an onboarding experience on your website. The real trick is how do we get a lot of these people while also at the same time not sacrificing the value of any one of them.  First rule of thumb, low...

A lot of folks are starting their business happen to be also bootstrapped. The path to success for them and the issues that they face are very often similar. Here are three big tips in the one I recommend to anyone trying to start a business from bootstrapped place.  The number one most important thing did I recommend any business understand, is there numbers. You need to know: What is your a...

We have a brand new e-book in town folks  In this brand new e-book, available in FacebookDisrupter.com, we cover the ins and outs of how the platform works, why a lot of the previous lessons are wrong, some of the biggest mistakes people make, and how are you can use the machine to work smarter instead of you working harder.  Optimization a Facebook Ad Accounts is one of the most vital d...

Facebook is built around making sure that people see content they want to see... with Advanced Matching, we can use the data of users journeys across all of the internet, logged into Facebook or Not, and find the right people at the right time to help get better results.  The Official word from Facebook, which I've listed below, is that Advanced Matching helps improve conversion data... but i...

Scaling Facebook ads is one of the fundamental skills every brand must understand how to do. It takes a great set of skills to go from $500-$2k a day. However to go from $2k to $5k and to $10k is a fundamentally different skill set.  Some of the biggest misconceptions around being able to scale to $5k or five figures a day is that it comes on the back of More Work and solving the problem insi...

The Scrum Doc is an easily updatable spreadsheet that shows all performance across campaigns, funnels and platforms in a format that allows far more actionable insight that any single ads manager dashboard.  The Scrum Doc is a daily account of KPIs, usually organized by part of the funnel, platform and offer.  The Scrum Doc takes spend, conversions, revenue, clicks, etc. and displays the...

The 3 Things you absolute must know… to make $5k days the new normal.  - I'm talking profitable, and consistent spend  - this is about business model architecture and ad account strategy  Take this from me, as I’ve scaled dozens of brands for years and generated 100s of Millions in revenue!

acebook Ads Ad Fatigue  There are plenty of reasons that your ad might be struggling, and it almost always has to do far more with an imbalance between your budget and your estimated action rate, then anything close to what we call add the tea.  Ad fatigue is a legitimate concept for inventory and demand-based platforms that show the same add to the same people dozens and dozens of times...

Is your Facebook ROAS going down in the month of June, or even July?  Fact is, performance for direct to consumer and e-commerce always suffers at this time of year, it also suffers for retailers in the real world as well. This time of year is always tough to get people to make buying decisions, and that’s true for several reasons.  First, maybe most important, the end of the spring has...

It’s easy to get overly excited about seeing movement within your Facebook ads’ performance metrics, particularly your ad clicks and engagements because they insinuate that your marketing efforts are making significant progress.  Although that logic posits some kind of truth, there are only two metrics that will matter at the end of the day––your ad spends and revenue.  Just because ther...

Let me tell you about the time I was building Bot Networks and Forcing Trends on Twitter with a couple of friends in a small room in Culver City California.  This fun story talks about how we were able to manipulate the Twitter platform on demand. The strategy and psychology behind thousands of bot accounts on Twitter, used to manipulate local markets in major metropolitan areas, to organical...

Now I know what you’re thinking: "Making money while losing money, how is that possible?"  Well let me dive deep into how the best of the best companies utilize Facebook to generate massive gross profit and revenue while running Facebook at a loss.  So the first thing to understand here is that Facebook is not the end all be all Omnichannel solution to revenue and sales for most big succ...