Charley Tichenor

The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

Business EN ↓ 259 episodes

Lessons from a $1B+ Revenue DTC and eCom Facebook Expert. Broad since ‘18Creator of PSM & 3:2:2 Method Founder: Disrupter SchoolPartner: UnderoutfitInvestor: Obvi

Author

Charley Tichenor

Category

Business

Latest episode

Jun 4, 2024

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Episodes

0:21 / 33:06 THE DEFINITIVE GUIDE TO: Facebook Ads Attribution 07.04.2022

This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW! We will cover 6 core arguments here and end with the actionable insight you need to move forward with confidence.   1: What is Attribution... and why does this really matter  2: What is 1day Click, and why is this the highest quality data set y...

TikTok Ads in 2022: Tips, Strategy and the Future of Growth Marketing w/ Elliot Padfield 05.04.2022

@ElliotPadfield on Twitter  Elliot makes brands 7 figures with TikTok  Investing in seed-stage tech  TikTok ads for high-growth brands   http://padfieldmedia.com

DTC Coffee Shop Episode 9: Influencer Marketing MASTERCLASS 31.03.2022

Best Practices for Influencer Marketing, Whitelisting, Seeding AND SO MUCH MORE... from folks who've driven over 9figures in revenue from Influencer efforts   Featuring Taylor Lagace & Barry Hott   Taylor Lagace:  All Things Influencer Marketing | Co-CEO   @Kynshipco   Barry Hott:  Social ads since '08, over $600 million managed. Ad guy for @RanchWater (acq'd by D...

How "Broad" Targeting in Facebook Ads ACTUALLY WORKS 29.03.2022

Broad is THE BEST AUDIENCE in Facebook  This isn't an opinion, its a mathematical certainty and proven fact   But don't just take my word for it   Let's dive into the TECH  the Engineering   & Facebook's Business Model   Remember these are IRREFUTABLE FACTS

Facebook Ads Tips and Strategies for 2022 w/ Alex: Facebook Ads MBA Program Alumni 24.03.2022

Alexander has close to a decade in the biz, and left VaynerMedia & JetFuel to start his own agency. As he puts it, he ROI'd in 14 days, and is super excited for the gold rush of digital marketing. We have a great conversation about his wins as an agency owner, his experience in the program, and just how awesome the community of other elite adverts from around the world really is!

Alex Greifeld (@heyitsAlexP) of No Best Practices & Charley T: How to Grow Your Business 22.03.2022

Alex Greifeld has been working in eCommerce for more than 10 years in roles ranging from operations to performance marketing. Her experience spans bootstrapped indie brands, private equity-owned brands and publicly traded global brands.   Alex writes a blog and newsletter named No Best Practices. She publishes content that helps DTC brands run marketing campaigns that actually improve the bot...

Making a Ton of Money with Facebook Ads: Interview with Sammy Blades-Moore 18.03.2022

How Sammy did a $1M Year in 2021 using Facebook Ads   How he found success during Covid  The value of finding a source you can trust  His BEST ADVICE: Attribution & ROAS  Building a Real Business vs. making Facebook look good  What his MISSION is  How Facebook is such a small piece of the puzzle  The Value of the Ads Library  AND SO MUCH MORE!

How to Make $1 Million Dollars with Facebook Ads 16.03.2022

The MOST IMPORTANT EQUATION IN DTC Growth Marketing is simple   (CPA + COGS) / LTV   1: Find the offer that presents the best Ratio  2: Smash Until it Breaks  3: Expand the bottleneck for this journey  4: Smash Again

Building to Scale: Facebook Ads Strategy for 2022 with Vini of BHTB Media 11.03.2022

Vinicius Leon Petrii, Founder of BHTB Media & Facebook Ads MBA Program Alumni   We have an awesome conversation covering fun with:  2022 Facebook Ads Strategy and Tips  The Old Way of doing things, and the NEW WAY TO WIN  The Facebook Ads MBA Program  Our Shared BEST PRACTICES for Creative Testing  Ad Tracking, Reporting and METRICS after iOS14  The Bright Fu...

DTC Coffee Shop Episode 8: Facebook Ads "Build to Scale" 26.01.2022

Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!   Featuring Cody Plofker & Rabah Rahil   Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.    Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photogr...

Product vs Brand with Cody and Rabah 24.01.2022

Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!   Featuring Cody Plofker & Rabah Rahil   Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.    Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photogr...

Get to know Cody and Rabah 23.01.2022

Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!   Featuring Cody Plofker & Rabah Rahil   Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.    Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photogr...

Building Your Facebook Ad Account to Scale Your Business with Cody and Rabah 22.01.2022

Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!   Featuring Cody Plofker & Rabah Rahil  Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.    Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photogra...

2022 Facebook Ads Predictions with Cody and Rabah 21.01.2022

Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!   Featuring Cody Plofker & Rabah Rahil  Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.    Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photogra...

DTC Coffee Shop Episode 5: Testing & Hot Takes 23.12.2021

Testing & Hot Takes Featuring Collin Slattery & welcoming back Barry Hott  Collin Slattery:  Digital ads pro & founder @taikundigital, part-time nomad, and Chicago sports fan. Tweets about digital marketing, bike politics & sports.  Barry Hott: Social ads since '08, over $600 million managed. Ad guy for @RanchWater (acq'd by Diageo). Helping brands grow. Warning: All...

DTC Coffee Shop Episode 4: BLACK FRIDAY 23.12.2021

BLACK FRIDAY IS HERE Featuring Daniel Graham  Welcoming back Brent Sterling & Dylan Carpenter  Daniel: @foodog85 founder/ceo mint performance marketing - a social chain agency | partner at Spudsy Foods | ex: strategy lead at myspace, aol, turn.  Welcoming Back  Brent Stirling @Brentertainer  Growth & Sales at @Shoelace, we grow DTC brands. All things social. Gamer,...

DTC Coffee Shop Episode 3: Hiring a Good Team & BFCM/Q5 Prep 22.12.2021

Today we have: @Brentertainer of @Shoelace @DanielRamley, 7figure Entrepreneur & Facebook Ads MBA Program Alumni  We talk about: BFCM What Makes a Good Marketing Hire Q5 Planning & OUR FAVORITE DTC BRANDS Dandy Del Mar: @DandyDelMar on IG @Indestructible Shoes  : @indestructibleshoes on IG - https://indestructibleshoes.com Indosole: @indosole on IG - https://indosole.com Ten Tree...

DTC Coffee Shop Episode 2: Attribution 22.12.2021

Today we have: @RabahRahil of @TryTripleWhale @MarketerDylan of Koality Media @BingHott of @Jump450Media and @RanchWater    We talk about Shiba, Fantasy Football, Black Friday / Cyber Monday… And Barry takes us deep into a BARRY HOTT take on attribution that inspired storytelling, hills to die on, email, seo, running FB at a loss and if Attribution really is 100% Bullshit!  Plu...

Facebook Ads Mastery w/ Ivan Burev @imivanburev on IG 22.12.2021

Facebook Ads Mastery - chatting with @imivanburev on IG  Facebook Ads always work. WAIT . Facebook ADS never work. WAIT . Facebook ADS are great. WAIT . Facebook ADS are a waste of money. WAIT . Facebook ADS are not for my business. WAIT. . Facebook ADS exploded my business. WAIT. . . . And many more with @ctthedisrupter . And it was such a blast🤘💪🔥

Getting Predictable Results With FB Ads is Finally Possible 21.12.2021

🔥 LIVE TRAINING - Getting Predictable Results With FB Ads is Finally Possible Even If You Got Slapped With The New iOS Update With Yash Sharma from the @Paul Ponna Official YouTube Channel

Interview w/ Alexander Ferenczi, Chief Problem Solver at Advocaczi & Facebook Ads MBA Program Alumni 21.12.2021

Alexander has close to a decade in the biz, and left VaynerMedia & JetFuel to start his own agency. As he puts it, he ROI'd in 14 days, and is super excited for the gold rush of digital marketing. We have a great conversation about his wins as an agency owner, his experience in the program, and just how awesome the community of other elite adverts from around the world really is!

Facebook Ads Don't Work Anymore 21.12.2021

Your Facebook ads aren’t working anymore, because you’ve been lied to.  You see the problem with gurus & experts is they don't fundamentally understand how facebook’s machine learning actually works  You don’t need interest groups for targeting because your ad does your targeting. You don’t need lookalike audiences because your ad creates its own lookalike audience. You don’t need 10...

Broad or Death: The Real History of Facebook Ad's Future 20.12.2021

We’re seeing the 3rd great PURGE via Facebook Ads - Click to Learn Why this is a GREAT THING Part 1: oCPM Part 2: The Disrupter Group, The Power 5, CBO and $10B in Annual Spend Part 3: iOS14 & the death of the Facebook Hack   But 1st Real Data on Ad Spend Marketcap  Plus a lesson from past failures On why fighting FB, resisting change is a fatal mistake  If you’re finished...

Interview w/ Kelvin Parker - CMO/Copywriter w/ 30+ yrs Experience & Facebook Ads MBA Program Student 20.12.2021

Kelvin has 35+ year in direct marketing ... Started out as the marketing director of publishing companies - which led to copywriting, deal-making, media buying - and A.I. & machine learning, Market Validated Offer Testing, "train-the-algorithm" and more.

Performance Positioning & Branding: Facebook Ads MBA Program Guest Lecture w/ Glenn Rudin 20.12.2021

Glenn is a WORLD CLASS EXPERT in Positioning and Branding.  This is a guest lecture from the Facebook Ads MBA Program.  My Facebook Ads MBA Program is the only training program that teaches you how Facebook works from the perspective of someone who actually helped design how it works!   It’s the only training program that teaches you how to think about problem-solving as well a...

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