The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

One of the most important things for any Facebook marketer to know, is how the auction works. Not only the equation that determines your bid and that’s how much you pay for any conversion, but also what is Facebook‘s business model and what are their needs? Ultimately we can use this to scale our Facebook ads with confidence and ease.

Using Facebook ads to drive leads as a business is a tremendously popular way of monetizing the platform. I was lucky enough to be around during the alpha of the LeadGen ad unit. Let’s cover the three most important things you need to know when trying to run these ads.

Luca, from Italy, is using Facebook to reliably drive results for clients... overcoming data loss and testing to success!

One of the most important things for any Facebook marketer to know, is how the auction works. Not only the equation that determines your bid and that’s how much you pay for any conversion, but also what is Facebook‘s business model and what are their needs? Ultimately we can use this to scale our Facebook ads with confidence and ease.

iOS14 has been blamed for a lot of issues, the biggest one being a loss of data inside the Facebook environment. So how impactful was that loss, I’ll give you a big hint… Almost none for advertisers, let’s dive into why this hype should die on the vine today!

Scaling is one of the most important skill for any brand to master. Let's breakdown the most effective way to scale a business by focusing on the 3 most important metrics for business growth. Often marketers use terms like MER or ROAS, but those are very low integrity vanity metrics. Most importantly, PSM helps a brand focus on how to invest in their growth, rather than chase what their marketing...

Here are the three simplest mistakes that far too many people make with Facebook Ads. They may sound like really good ideas, but might be the reason that you never get to your potential

This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!

Everybody wants to run a sale But is it actually a good idea, and why?

Since iOS14 dropped there has been a lot of panic and misinformation on how to be successful when it comes to Facebook ads  Let’s get down to the bottom of the four things you absolutely need to know to make 2022 your best year in Facebook advertising

Lets deep dive into how Ads Actually Work… Sadly, the vast majority of marketers fundamentally misunderstand some very basic principles, and that is why they struggle. Let’s fix that!

Scaling Facebook Ads is an essential skill every marketer must have, and also something 90% of marketers do terribly wrong!

How can you ensure confidence and growth, success and stability, and ultimately scale, in a post-iOS14 World?  Let’s unpack the three things you absolutely need to learn And these are far more reaching then just what you’re supposed to do with Facebook ads, because Facebook is only a small piece of the puzzle, and it also happens to be one of the easiest

The first thing that we really have to focus on as a Facebook Media buyer Insta understand what her job actually is Very rarely it’s our job as marketers directed to be in line w/ what the business of our clients actually needs

This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!  To set the table here, I've done well over $10M in the testing of this exact question over 4 years and the end result insight was the same over 95% of the time. Also, the answer here is EXTREMELY dependent on the current scale & model of your b...

MER is the new measurement Dejour among online advertisers  Many folks are touting it as the replacement to Facebook ROAS Google Ads and email, along with TikTok ads, being looked at holistically to give a daily score has been pitched as the new best way of thinking  Let’s dive deep into that and see where this actually breaks down, and why it’s really no better than Facebook ROAS or any...

The definitive guide to how the Facebook algorithm works  iOS14 came & caused a lot of havoc for many advertisers A lot of people chose to reduce their Facebook ad spend & say Facebook doesn’t work However, there are more than a few people who have seen tremendous success over the last year & it’s because they understand how the Facebook algorithm works

Broad targeting is easily the most misunderstood and underutilized resource in Facebook ads  While this is an essential, brilliant basic, that every ad account should use, sadly the vast majority of the Advertisers still don’t even really know what it is or how to use it or why not using it, is the biggest opportunity for improvement they have

Dynamic Creative is at the same time  the most powerful creative testing tool available within the worlds most powerful machine learning platform  and  one of the most divisive pieces of technology that an overwhelming number of marketers categorically reject using.  Let’s get to the bottom of it And really understand why not using it might very well be one of the biggest mista...

Everybody wants to run a sale But is it actually a good idea, and why?  If you’ve thought about offering a discount instead of making more money  Paying more dollars to make less dollars doesn’t make a whole Lotta cents  Here’s everything you need to know

Let’s dig deep into it!  If you want to know more,  or learn how I’ve been able to help my students & clients scale with confidence after iOS14    Sign up for my Free Webinar @ Apply. FacebookDisrupter.com   In one hour, we’ll dive deep into what I normally charge nearly 10k to teach  See you there!

The definitive guide to how the Facebook algorithm works   iOS14 came & caused a lot of havoc for many advertisers A lot of people chose to reduce their Facebook ad spend & say Facebook doesn’t work However, there are more than a few people who have seen tremendous success over the last year & it’s because they understand how the Facebook algorithm works

- Facebook “hacks quote don’t work - You’re measuring results wrong – You’re testing created the wrong way - You don’t have a protocol for success

Let’s dig deep into it!  If you want to know more,  or learn how I’ve been able to help my students & clients scale with confidence after iOS14   

Retargeting is an extremely divisive issue in digital marketing so here is the definitive guide to what you need to know   We’re going to cover several very important topics  1: How Facebook already does this for you even at Broad  2: How this can hurt incremental lift  3: The perspective on added cost and extended timeline of testing  4: The impact of lower data volume in...