The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

We know that Facebook is a machine, learning platform built on game theory and signal theory economics. The scientific method is the most effective way to improve our efforts. The one campaign per business objective ad account is the single best union of these two objective facts. Chapters 00:00 Intro 00:44 Inside the Structure of the 1 Campaign Ad Account 04:14 The Best Facebook Ads & Audienc...

Facebook hasn’t been this easy in years, here are the 3 most important things you need to know!  Chapters: 00:00 Facebook is like Email and Search 00:45 Facebook Audiences & Data Explained 04:58 How to scale Facebook Ads 10:33 How do you scale a business?

Topics Discussed:  - What Charles has learned from 10 successful years of advertising on Facebook - How to use Facebook’s machine learning to your advantage - What is end user experience and why is it so important when creating Facebook ads? - How to succeed in marketing on Facebook in 2022 - Why casting a wide net and doing one thing well are the two most important things in Facebook adverti...

Q5 is that magical time between Christmas and when everybody stops spending money. While much of the hype is around Black Friday, executing Q5 properly can easily raise your daily performance by 20 to 50% every day for the next year. When done really well, it can help you easily 2x to 10x your business in 2023.

Ashton and I sit down and talk about the differences in how we approach Facebook Ads. We both teach folks around the world, and we share a wide history on the platform. Ashton describes his approach as a Direct Response marketer who doesn’t trust Facebook And of course, I lean into how I leverage Facebook to scale confidence and brands.

While broad targeting is effectively the Holy Grail of Facebook marketing, often it doesn’t look like it’s working as well as other options. So let’s unpack why Broad “doesn’t work” and what you can do about it to take your account from a place of reaction and uncertainty, to confidence and scale.

Mathijs van Dusschoten shares his story, of running one of the best agencies in the Netherlands!

Aaron’s the co-found of BitBranding, an Ecomm marketing agency that focuses on growing clothing stores sustainably and profitably.

Chris is a Facebook Ads MBA Program Grad... and is just SLAYING THE GAME!

Repurposing content is a vital skill. Not only for organic marketers but also for creative strategy & any paid media effort. Sadly most marketers miss 80% of their opportunities Let’s fix that.

Creating bundles is one of the most effective ways to raise LTV and help brands scale. Improving AOV and creating vertical integration is essential to growth. Here's how to do it, and how to do the market research to get it done right!

Want to know how to use Facebook ads to grow your brand?  Then you’ll love this step-by-step video. We'll focus on what you REALLY NEED TO KNOW, and dive into why focusing ROAS is one of the worst priorities any brand can have.

Landing page testing can improve your business much better than any Facebook audience or bidding model. If we can stabilize the volume and the quality of our Facebook traffic, and focus on getting that more efficiently, then we can work on these after-the-click endeavors to dramatically scale our business with stability and confidence.

Facebook has just released the Performance 5, their new best practices manual for the execution of Facebook ads. Interestingly enough, it looks exactly like what we’ve been talking about here for years. Let’s dive into the best practices in the implementation of this new Performance 5

Digital marketing is all about targeting Facebook Targeting is criminally misunderstood Let’s fix that right away

Organic social is a gold mine, That most people ignore, at a criminally negligent rate. Here’s how to use organic social so you’re paid ads can crush your competition & steal their market share

The topic de jour in eCom these days is scaling spend... raising your LTV is the most stable and reliable way to scale Facebook ad spend. The higher the PSM, the higher the media budget can be. Remember that PSM = LTV / (CPA + COGs). CPA can be volatile, and COGs can be really stable. LTV is easy to manipulate and creates the greatest opportunity for growth.

Black Friday is nearly here… here’s what you should know

Scaling a DTC brand is the holy grail of many advertisers… here’s what I’ve done to scale multiple brands to 8 figures and beyond! It’s really all comes down to 3 things…

When we use a machine learning platform, the data we invest in developing is our most valuable asset. We need to ensure our data is compounding in value and is actionable. Every impression that we pay for with ads should help the next impression be smarter. Focusing our efforts on as few objectives as possible, with as few moving parts, with ads that can last a very long time is optimal for succes...

Jered and I met on Clubhouse and since then he's been blowing up... Founder of SodtDigital, he has been in the game for years now and recently graduated from the Facebook Ads MBA Program. We talk about his humble beginnings as a creative, to being a dominant force in one of the world's best media buying communities... plus, we reminisce and tell some stories!

Lesley, from Liverpool, is super smart, super sweet and just crushing after joining the Facebook Ads MBA program... this is her story, on starting her 2nd brand since 2021

Daath is the VP of Marketing at Dose Juice... He's also super smart, funny and a truly ELITE marketer!

Running high ticket office with Facebook ads can be an incredibly profitable business venture. However, it requires that you use Facebook in a slightly different way than if you were running a low-ticket DTC business. Let’s break down those differences so you can scale your $500, $10,000 or $100k+ offer with confidence.

If you are lacking confidence and freedom in your life while running Facebook ads… the honest truth is, your Facebook account is probably far too complex. You truly only need one campaign leveraging CBO and dynamic ads, to get to a 7figure a month ad spend. Let’s break this down, so you don’t have to work any harder than you absolutely need to!