Charley Tichenor

The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

Business EN ↓ 259 episodes

Lessons from a $1B+ Revenue DTC and eCom Facebook Expert. Broad since ‘18Creator of PSM & 3:2:2 Method Founder: Disrupter SchoolPartner: UnderoutfitInvestor: Obvi

Author

Charley Tichenor

Category

Business

Latest episode

Jun 4, 2024

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Episodes

Why Your UGC Ads Aren't Converting: Mistakes to Avoid 29.05.2023

Have you invested tens of thousands of dollars into UGC Creative and nothing seems to work? You're constantly trying new variations, and new ways of presenting your product. But once again, nothing seems to work. Let's talk about the biggest mistakes I see all the time when it comes to 99% of UGC ads. Learn how to make your UGC content stand out with these crucial tips and keep viewers eng...

The BEST Facebook Ad targeting method CHANGED 25.05.2023

Want to know the secret to Facebook advertising success? Forget traditional targeting methods, and let the machine do the work for you. With time, it will learn and improve, producing results that will far outperform anything you could ever do on your own. Say goodbye to audience fatigue and hello to UNLIMITED Growth. Ready to learn more? Here's how we do it! Resources: 👉 FU⚡K ROAS soft tee:...

Maximizing Your ROI with the RIGHT Audience for Facebook Ads 12.05.2023

Using Facebook's unique AI to find the right audience for your ads is better than any targeting specific audiences. Broad targeting is age, gender, and location as the only targeting parameters used. Interest targeting has nothing to do with buying intent, so using it as a purchasing parameter means that you're paying extra to target people with technology that is effectively obsolete. Loo...

Facebook's AI: the Key to Advanced Ad Scaling Techniques 10.05.2023

This AI makes making money a breeze! Have you ever wondered how some people seem to effortlessly make a fortune while others struggle to make ends meet? The answer lies in the power of AI. Artificial intelligence has taken the world by storm, revolutionizing industries and transforming the way we work and live. From stock trading to marketing, AI has become the go-to tool for anyone looking to max...

MER & ROAS are BS! This is the only metric you should look at 05.05.2023

MER (Margin Efficiency Ratio) and ROAS (Return on Ad Spend) are commonly used metrics for evaluating marketing effectiveness, but they are severely flawed. Here are the 4 things you absolutely need to know and the one metric no one is talking about, that will help you unlock growth and scale for years! Resources: Get unlimited access to all our ebooks, masterclasses & 3 classes a week 👉 www....

How to Beat the Facebook Ad Algorithm 03.05.2023

Facebook uses a machine learning algorithm that learns from the ads that people run. Facebook wants to make sure that people who click on ads have a good experience, even after they leave Facebook. Targeting specific audiences is always a bad idea because it will exclude the majority of people who may be interested in the ad. It's better to target broad: age, gender, and location. Always use d...

The Secret Behind Ads that have Generated $1M+: Organic Social Pt. 2 28.04.2023

Weaponizing Organic Social is the most effective way to drive consistent growth, while improving results with confidence. Here are the secrets you need to know! Chapters: 00:00 Intro 00:23 Maximize your social media roi: the 4 must-use strategies Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE by l...

Science of Ad Campaigns: Using Organic Social to Validate Creative Elements & Outsmart Competitors 26.04.2023

Organic social media is a powerful tool for market research and understanding consumer psychology, which can be used to improve paid ads and understand customers. When the content of paid ads aligns with what people are responding to on organic social media, the estimated action rate of the ads is likely to increase, which can lead to lower cost per thousand impressions (CPMs), higher reach, and u...

How to Run Facebook Ads for a Clothing Brand (Beginner Clothing Brand Marketing Guide) 21.04.2023

Facebook ads can be a powerful tool for scaling any brand, because of Facebook's large user base and ability to leverage data to target ads. We have to emphasize the importance of increasing the lifetime value (LTV) of customers by improving the second purchase rate and the average order value (AOV) of each purchase. Ultimately, the goal is to acquire future cash flow at a profit and manage ca...

How to test Facebook Ads the Right Way 19.04.2023

This is my blueprint for building 8-figure brand ad accounts, that will also save time and cut costs. Facebook ads are a paid version of organic content, they make their own audiences and organic content runs on the same engine inside of Facebook as ads do. The creative elements of the ad determine the ad's efficiency and scale. Resources: Learn about the Facebook Ads MBA Program @ MBA.Faceboo...

Maximize Your Facebook Ad Success in 2023 by Steering Clear of this Targeting Pitfall 14.04.2023

The biggest myth when running Facebook ads is that you should target specific audiences. This couldn’t be further from the truth. Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter. FacebookDisrupter.com Follow Me: Twitt...

How to Scale to over a Million dollars a month with your Facebook Ad Account in 2023 (*Like I am) 12.04.2023

We know that Facebook is a machine, learning platform built on game theory and signal theory economics. The scientific method is the most effective way to improve our efforts. The one campaign per business objective ad account is the single best union of these two objective facts. Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS w...

Discover the Secret to Getting Rich: The 1x ROAS Rule for Scaling Your Business 12.04.2023

Q5 is that magical time between Christmas and when everybody stops spending money. While much of the hype is around Black Friday, executing Q5 properly can easily raise your daily performance by 20 to 50% every day for the next year. When done really well, it can help you easily 2x to 10x your business in 2023.

Discover the Ultimate Facebook Ad Strategies for 2023: 3 NEW Secrets Revealed! 07.04.2023

Facebook hasn’t been this easy in years, here are the 3 most important things you need to know! Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, processes & frameworks you need in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter. FacebookDis...

The Coach Yu Show - Facebook Ads Secrets with Charles Tichenor 07.03.2023

1) 1:36 What was it like to have a 7-figure daily budget on Facebook? 2) 2:32 What are the most common mistakes that prevent people from scaling up from a $1,000 - $2,000 daily ad budget?  3) 4:09 Tell us more about your systemic approach to testing that is less trial and error and more architecture based 4) 5:47 "How do we structure our campaigns now, given that Facebook's a smart machine le...

From Punk Rock Star To Marketing Master 02.03.2023

In this episode, we sit with Charley and talk about his life from punk rockstar to marketing master and Facebook ads wizard.

Two Facebook Ad Experts and a Rockstar radio host walk into a room... 28.02.2023

Charley Tichenor has spent nearly a decade of growing 7 & 8 figure business with Facebook Ads, so today Nick picks his brain about the ever-growing and changing platform. They cover everything from strategy, to ad set build, to audience selection, while having a laugh along the way! It's an in-depth episode perfect for people who are starting out with Facebook Ads but also those experienced ma...

Facebook Ads Are NOT Dead 23.02.2023

Are Facebook Ads really dead? We chatted with Charles Tichenor all about the future of Facebook Ads and how you make them profitable in 2022.

Spending $100 Million+ on Facebook Ads & More w/ Charley Tichenor 21.02.2023

In this episode of The Snowball Effect, Social Snowball founder Noah Tucker sits down with entrepreneur Charley Tichenor to discuss the latest buzz in the digital world

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. 16.02.2023

In today's podcast, we have Charley Tichenor with us. Charley is one of the Top 100 Facebook Advertising Experts in the USA. He has generated 9figures USD in Revenue and has been published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia. Charley helps businesses and agencies to make Facebook Advertising simple and easy while scaling success. Charley started his career a...

How THIS MAN Grew Multiple ECOM Brands From 7-Figures To Over $100,000,000! 14.02.2023

Hey! If you’re new to the channel, my name is Nick Theriot  I’m the proud owner of an E-commerce Marketing Agency called Theriot Solutions. We've worked with clients like Gritty Soul, Metal Address Signs, and many more!  In today's podcast episode...     I sit down with Charles Tichenor - the founder of Disrupter to talk about the role of facebook ads in marketing in...

What Media Buyers Don’t Know about Facebook 09.02.2023

Welcome to the dtc deep dive. Today we’re joined by Charles Tichenor IV, founder of Disrupter School, and a Facebook Marketing expert. We discuss the flaws in the argument that ‘Facebook Ads is Dead’ and what marketers should be focusing on when planning creative.     👉 Charles explains that his success comes mainly from the fact that he has experience from the ground floor of new techn...

Determining Who’s Really The Smartest Person in the Room with Charles Tichenor IV 07.02.2023

In This Conversation We Discuss:  [00:00] Intro [01:21] Charley’s very rough start [03:52] The beginning of Charley’s FB expertise [07:39] Charley focusing on educating people about FB [10:20] Why people fail to learn about FB [11:15] How Charley’s FB Ads MBA Program works [12:16] Working with amazing bosses [12:50] What makes businesses successful [13:28] Charley’s biggest focus right now [1...

This 1 Targeting Mistake will cost you Millions on Facebook Ads in 2023 02.02.2023

The biggest myth when running Facebook ads is that you should target specific audiences. This couldn’t be further from the truth. Chapters 00:00 Intro 00:40 Why should I use Broad, or Open targeting? 05:52 What is The Best Facebook Ads Audience?

How to test Facebook Ads the Right Way 31.01.2023

This is my blueprint for building 8-figure brand ad accounts, that will also save time and cut costs. Facebook ads are a paid version of organic content, they make their own audiences and organic content runs on the same engine inside of Facebook as ads do. The creative elements of the ad determine the ad's efficiency and scale.

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