Charley Tichenor

The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

Business EN ↓ 259 episodes

Lessons from a $1B+ Revenue DTC and eCom Facebook Expert. Broad since ‘18Creator of PSM & 3:2:2 Method Founder: Disrupter SchoolPartner: UnderoutfitInvestor: Obvi

Author

Charley Tichenor

Category

Business

Latest episode

Jun 4, 2024

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Episodes

How do you efficiently OPTIMIZE your FACEBOOK ADS after the iOS14 update? 09.09.2021

There is a lot of MISINFORMATION surrounding Facebook ads. A lot of this stems from a core MISUNDERSTANDING of how Facebook actually works.  It’s easy to treat Facebook as just another high-market business platform like Google, but in reality, there’s a HUGE difference between their algorithms in terms of their objectives!  And with the new iOS14 update, it’s HIGH TIME that you started p...

How I helped change the World introducing Lead Gen on Facebook 08.09.2021

Hundreds of thousands of people are running Lead Gen ads on Facebook, but there was a day… there was a day, when they were brand new. This is the story, nearly a decade old, Of how one supervisor at Omnicom in Los Angeles, may have been in way over his head, And because he didn’t know any better ended up changing the entire auto industry… and much more!  Some of us have been around since befo...

Facebook Ads Masterclass Power Hour: Starting the Deep Dive into eBook 19: Don't Fight The Beast and Q&A! 08.09.2021

1: Creative Testing 2: Targeting with Interest vs LALs vs Broad 3: Creative Concepts 4: Video vs Image Ads 5: Video View Retargeting  AND MORE!

Facebook Ads Masterclass: How Interest Groups Work 07.09.2021

And Why You Should Never Use Them Again

Facebook Ads Masterclass: Facebook ROAS went Down? 07.09.2021

Facebook Ads Masterclass:  Facebook ROAS went Down? - Lesson - Homework - Q&A

Facebook Ads Masterclass: Very Common Bad Advice 06.09.2021

What are “experts” saying, that is truly a liability to your success... we cover the biggest mistakes you’re making on Facebook Ads today!

Facebook Ads Masterclass: How to Optimize Ads in iOS14 06.09.2021

We discuss the 3 core tenants of Optimization... and how the platform actually works!

Facebook Ads Masterclass Power Hour: Continuing the Deep Dive into eBook 19: Don't Fight The Beast and Q&A! 05.09.2021

Continuing the Deep Dive into eBook 19: Don't Fight The Beast and Q&A! Grab the eBook today at FacebookDisrupter.com 1: The History of Facebook Ads 2: Why we have Interest Groups, and why folks began to build complicated ad accounts (more than 3 or 4 total campaigns) 3: Lead Gen Best Practices 4: Copy for Ads & Market Research 5: What to do in iOS14 AND MORE!

Facebook Ads Masterclass Power Hour: We continue our Deep Dive into the new eBook: Targeting With Creative 05.09.2021

We continue our Deep Dive into the new eBook: Targeting With Creative  Your Questions: 1: Lead Gen 2: Dynamic Creative 3: Brand Building 4: FAQs  AND MORE!!!!

Facebook Ads Masterclass Power Hour: Black Friday: 04.09.2021

Black Friday: Everything You Need to Know to Succeed + All Your Questions Live

Facebook Ads Masterclass: ChatBots and Black Friday! 04.09.2021

Facebook Ads Masterclass: ChatBots and Black Friday!  plus Biz Dev, Getting Started and a TON MORE!

Facebook Ads Masterclass: The Scrum Doc 02.09.2021

The Only Facebook Reporting Dashboard You'll Ever Need... I've used it to manage over 9figures in Revenue! Plus, all your questions live on air!

Interview with Ian Park 02.09.2021

Facebook Ads MBA Program Alumni  - 7-Figure Entrepreneur and Super Cool Dude!!!  Click here to Apply for the Facebook Ads MBA Program https://docs.google.com/forms/d/e/1FAIpQLSdjGAhSjJVQLeKW-iyFr2UjLSIbOMelAjzcVe17jHM8jgrE9Q/viewform

Facebook Ads Masterclass: Interest Groups and ABO 01.09.2021

Lets dive deep into old strategies, why they are coming back... and if they are a good idea for you

Facebook Ads MBA Program Alumnae: Linda 01.09.2021

Linda talks about her success and experience with the Official Facebook Ads MBA Program. How she was skeptical, what value she found and how confident she is today!

Solutions to your Pains and Problems with Facebook Ads 01.09.2021

Breaking down how to solve problems with Consistency, Scaling & Ads Dying Quickly

Optimization of Facebook Ads: a How To Guide 31.08.2021

We have a brand new e-book in town folks  In this brand new e-book, available in FacebookDisrupter.com, we cover the ins and outs of how the platform works, why a lot of the previous lessons are wrong, some of the biggest mistakes people make, and how are you can use the machine to work smarter instead of you working harder.  Optimization a Facebook Ad Accounts is one of the most vital d...

Ad Agencies don’t do what you think they do 31.08.2021

A lot of people think Ad agencies are designed to do marketing for companies. That the goal is to drive success for their clients. That their success as a business, is built on doing a good job. None of this is true, for the vast majority of ad agencies in the world.  Most ad agencies are not focused not to deliver good results.  Most ad agencies are not focused on building a business fo...

Facebook Ads: “The Scrum Doc” - Training session 31.08.2021

The Only Facebook Reporting Dashboard You’ll Ever Need! The Scrum Doc is an easily updatable spreadsheet that shows all performance across campaigns, funnels and platforms in a format that allows far more actionable insight that any single ads manager dashboard. The Scrum Doc is a daily account of KPIs, usually organized by part of the funnel, platform and offer. The Scrum Doc takes spend, convers...

Facebook Ads Masterclass Power Hour: We finish our Deep Dive into the new FacebookDisrupter.com eBook 31.08.2021

eBook 19: Don't Fight The Beast and Q&A!  Your Questions: 1: Optimization 2: Dynamic Creative 3: Drop Shipping AND MORE!!!!!

In Facebook Ads... CPC, CPM, CTR and Detailed Targeting, are OBSOLETE 30.08.2021

Facebook is an OCPM platform. This means it prioritizes attention, and sells that to businesses for profit. The bid in the auction is determined by Budget and Estimated Action Rate If you want to get cheaper results, you have to get a better Estimated Action Rate The absolute best way to achieve this is with a better ad. Audiences: restrict the scope of where each ad's lookalike audience can find...

The Best Audience on Facebook 22.03.2021

"The Best Audience on Facebook" In this class, we cover what is the best audience on Facebook to target with ads.   There are many reasons why many people want to target many different audiences, but the architecture of the algorithm and the way that machine learning and big data works cruise out that one audience is better than all of the rats. In this video, we dive through not only what th...

Facebook's 1Day Post Click Attribution: a Secret of the Facebook Elite 18.03.2021

The Highest Quality Source of Truth of all Digital Advertising  - It's Shared Among all Platforms  - It's the Most ACTIONABLE Data Point  - Yes, it's Incomplete and That's 100% Okay  Within 24 hours after clicking on an ad, what does someone do? This is the MOST IMPORTANT data point, and the BEST WAY to measure the impact of testing, which should be our #1 priority.

Facebook's OCPM: a Secret of the Facebook Elite 18.03.2021

Starting with the WHY, we explore Optimised CPM   - We also cover HOW this works, and why this means that the VALUE classic metrics like CPC, CTR and yes, even CPM... have been completely undermined.   Optimized CPM (Cost per 1,000 impressions) is a bid type that shows your ad to people who are more likely to take the action you want. For example, if your advertising objective is to driv...

How To Build a Winning Facebook Ad Account in 2021 18.03.2021

Centralize Ad Spend Dynamic Creative Retargeting Ads Attribution (Source of Truth in Facebook Ads) Post IDs (Use Existing Post) Testing & Control Elements Avoid Short Wins, Focus on Big Wins Investment Management Solve With Simplicity, and WIN!   📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency & Focus for Success &n...

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