Charley Tichenor

The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

Business EN ↓ 259 episodes

Lessons from a $1B+ Revenue DTC and eCom Facebook Expert. Broad since ‘18Creator of PSM & 3:2:2 Method Founder: Disrupter SchoolPartner: UnderoutfitInvestor: Obvi

Author

Charley Tichenor

Category

Business

Latest episode

Jun 4, 2024

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Episodes

DTC & eCom Masterclass Q&A: 3.17.21 18.03.2021

📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency & Focus for Success  👨‍🏫I’m not an Agency, I teach people how to make Facebook, and all Paid Media successful and easy  🤨 Have you been lied to, or fed excuses by Agencies, Gurus or Experts as performance slips? 🔥 Has your business struggled to get past $5k+ daily on P...

Facebook Testing Best Practices: Creative Testing, Strategic & Tactical too + the #1 Mistake made by Most Adverts 11.03.2021

We go over the Best Practices in Testing on Facebook:  - Control Elements  - Testing Variables  - Hypothesis  - Documentation How to do Creative Testing, with high confidence How to Test strategic elements like offers, pricing and customer journey How to Test Tactical elements, like bidding and architecture  + The #1 Mistake most people make, why the impact that can have o...

How to Build a Successful Facebook Ad Account: 3 Simple Steps + the #1 Secret of the Facebook Elite 11.03.2021

Let's make Facebook Easy, and let's Address why People Preach against these Best Practices (hint: there is profit in teaching failure and fear) 1. Audiences: The Best Practice of Truly Successful Advertisers, how to Solve with Simplicity, and what my best Audiences have been FOR YEARS 2. Account Simplicity, and the Right Number ads: How many ads do you need to hit $1k, $10k or $50k spend per day 3...

Targeting with Creative and How the Auction Works 28.02.2021

"Targeting" is dead... the Creative is KING, Long Live the King Here we breakdown how you can turn your "burdens for profit" into sources of long-term business success. Also, we cover, in a simple way, how the Facebook Auction works, and why nearly every "HACK" is basically just a short con scam that will hurt you in the long run.

Why Interest Group Targeting on Facebook, is TRASH (A Deep Dive) 28.02.2021

We break down the differences between Interest Groups and LALs, and why interest Group are obsolete and a "Worst Practice"... in extreme detail.

EcoSystem ROAS, the elite version of MER (a solution to iOS14 scares) 28.02.2021

Data Is King... The FB Dashboard is Basically Useless When Managing a Brand... Here’s What You Need to Know

CAPI: Facebook Ads Server to Server Solution 28.02.2021

Some people oppose CAPI, or haven’t made use of it yet - other folks think that data is important, and succeeding in business is of value.

Why CPC and CPMs don't matter 25.02.2021

Pretty self-explanatory, CPC & CPM's don't matter and I'm here to show you why.

iOS14 Best Practices Deep Dive 21.02.2021

Join us today as we take on iOS14.  We tackle the new privacy restrictions, and how we can use them to our advantage. Come join the community www. FacebookDisrupter.com

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