The Experts powered by Media Stable

We have an interesting chat on the podcast with a voice that you might know better than you know his face. He was part of reality TV that changed the media landscape of Australia when unknown people would jump into a room and be recorded 24/7. Big Brother was such a phenomenon in its early days you would know our guest as he hosted Big Brother up LATE. Mike Goldman is our guest today and while Big...

This week on The Experts we get a chance to speak to a 4BC Weekend presenter who has quite the media pedigree from producer, to MC, Media Trainer, to traffic reporter, to presenter she has many strings to her bow as a communicator and media personality. I got my first chance to work with this professional when she was a producer for 4BC Nights with ‘The Voice’ Walter Williams when I had a weekly s...

There are very few experts that can read a room and make every media engagement their own like our next guest on the Experts Podcast. The ability to be flexible, to be in the moment and to think on your feet is critical for experts from all fields when being asked to contribute to the media. We have a real SHOWWOMAN in the studios today and I don’t mean the theatre or circus type I mean someone th...

The Expert Podcast takes a different tangent this week with Carmen and Nic doing a preview of the Professional Speakers Australia Convention 2023 in Melbourne. When they were talking Carms was about to head over to deliver her workshop there was a chance to preview the line-up, the expectations of the event but also a chance to explore the opportunity for experts and business owners to get more in...

Media Training is critical for any business owner or representative of a brand today. It isn’t a luxury to have access to this type of professional development it is essential. The reality is that media training isn’t just about engaging media it is communicating generally to audiences, stakeholders, clients, staff, and anyone that needs to be engaged. We have one of Australia’s best trainers on t...

One of the mysteries for many communicators and brands is the use of social media particularly if they are north of 50 years of age. It isn’t what we have grown up with but many have managed to get a grasp of the key elements of the different platforms. The use of Reels on Instagram is quite special for engagement, connection, awareness and reach. Carmen does training for this kind of work but Nic...

There is without doubt the more you know about an industry the better you are going to be able to engage it. The Medianet 2023 Media Landscape Report is out and there are some really interesting responses back from journalists and PR professionals. Over 1000 media personnel were in the pool of this research and the findings will educate, inform and encourage communicators to be better at their job...

DIY PR is it possible or is best in the hands of a professional? by Media Stable

While the whole world has been going crazy for ChatGPT over the last few months it is really challenging almost all sectors of business, industry, government and social aspects of our day-to-day life. Artificial Intelligence or AI as it is known has been around for a while but never has it been so accessible to everyone and a price that is just right. FREE! Nic and Carmen have a closer look at the...

Pitching to media is an artform and you need to follow certain protocols when putting yourself forward and it is no different when pitching to podcasts. A podcast is a fantastic opportunity for you to put yourself in the mix and let them know that you are keen to jump on board. Carmen and Nic walk through their top six tips on pitching to podcasts. Not surprising its not too different to media but...

One of the greatest disciplines any business person or expert can do is write a book. Both Carmen and Nic are in awe of those that go through the process as they know it is no easy task. There seems to be a glut of books out there with the very popular self-publishing model available to everyone has enabled everyone to be authors. The big question is how do you the author market your book and how...

The most perplexing task or challenge for any business or PR when working with the media is “How do I get my product in the media?” It is simply the hardest thing to do because media is not interested in selling your product for you unless you are advertising it. That’s right the minute you pitch a product to media they will send you the email and phone number of the advertising department. On the...

This is the podcast where we get to talk about marketing and getting ourselves in the right mindset for 2023. Marketing and content marketing particularly is something that remains foreign to many businesses and brands and yet when done well it can engage your audience on another level. Our guest who is ready to unpack this for us is a content marketing consultant and strategist. He puts on market...

We are talking to a business coach this week on the podcast and from the start you get the feel that this is not just any business coach. A remarkably confident, energetic, and engaging woman that knows her audience and her market but is a self-confessed ‘introvert’ that rarely likes to venture outside her home. If you are a female business owner and you do not know who our guest is, then you will...

Our guest is one that many leaders listen to when it comes to communicating and engaging the media. One of her other roles in this remarkably busy year of 2022 is that she happens to be the President of the Professional Speakers of Australia. A former journalist, an academic, and media trainer that engages all forms of corporates, individuals, and organisations across Australia. We have a bona fid...

It’s not the end of the year yet for The Experts podcast are having a look back at some of the guests that have come on the show over the year. There have been so many learnings, so much content, a full year of amazing experts and media in the room. Nic and Carmen look back at the catalogue of interviews that caught their eye to discuss on why they are worth going back to have a listen. Here are t...

What was your first time in media like? by Media Stable

Nic and Carmen get back into the classroom for another masterclass on how to execute that perfect interview. This class focuses on the preparation required to do that perfect interview. You might be surprised by the advice and the tips given by these PR and broadcast professionals. Have a listen and feel free to give us a rating on whether these tips made sense or are helpful in your journey to be...

The Experts Podcast was on tour with the #MeetTheMedia program through Melbourne and Sydney and what a delight it was to see events on again in these cities. It had been two years since were in the big cities and boy it did not disappoint. Instead of Carmen and Nic talking about their findings from the event we decided to go to an attendee that went to both events and as a result, she scored a Tod...

When you think about it, we have just gone through one of the greatest threats to our own well-being and health during this pandemic and there was different messaging from all the health experts. The traditional and western medicine approach was quite different to that of a naturopath for instance. This week on The Experts we talk to a naturopath and find out what it is like for them to work in th...

Well, this guest on the Experts Podcast is going to resonate with you if you are particularly good at what you do and not so good at telling people the how, why, and what you do. The marketing business is six years old but only has had a website for the last eighteen months. It is the classic case of the Michelin star chef going home and having cheese on toast for dinner. The other fascinating ele...

In a brief period of time the next guest of the Experts Podcast has certainly made his mark in media circles across radio, print, online, and most recently a TV experience. As a leader of his law firm there he understands the importance of being the face and voice for his business to fill the case files of his colleagues. Media is not necessarily going to do this, but it does not hurt when it come...

If you watched 60 Minutes on Sunday and saw the women that were fighting for some justice and acknowledgement that we have a problem in the FIFO mining industry you will be drawn to this episode of the Experts Podcast. Our guest this week is seeking an understanding and truth behind the curtains that have been closed tight in the mining industry when it comes to sexual assault and discrimination i...

This is the podcast for all parents to listen to as the digital safety of our young people is crucial for good solid digital citizens. Our next guest on the podcast is a well-known parenting expert that has been there and seen it all particularly on the horrific side of human behavior gone wrong when it comes to poor parenting. The platform and software that all families can access and educate the...

Family Law is a fascinating area of our legal industry as each case has a different level of emotion and unique factors that have been brought forward by each case. We have spoken to lawyers before that steer away from Family Law because it is very taxing on the mind and wellbeing. Our next guest has had her own Family Law firm for 18 years and walks us through the challenges and the behind the sc...