The Experts powered by Media Stable

Putting the “No” in November was a LinkedIn post that caught my attention earlier this month because the idea and concept seemed quite radical. No onboarding of new clients in the month of November or December for that matter by a digital marketing and social media agency Dark Horse. That’s right they just say no and it isn’t a no for long but if you want to work with them you need to come back ne...

Michael Duregon by Media Stable

The longest serving media professional that has been attending the Melbourne #MeetTherMedia from its inception is our next guest on #TheExpertsPodcast. In fact, she has is only second to Nic who has hosted every one of the 35 events that have taken place since 2015. The reason our television journalist is always on the cards is because for years she has been voted as the giving and informative jou...

What if you are trying to get awareness for an event? Trying to make a day out for the family in the media? Trying to get the third most popular pet in the world a moment in the media. It’s not easily done without the right help and support but when you can pitch a story that is relevant to the media’s audience you will be a hit. Our next guest is the President of the South Australia Budgerigar As...

Nic and Carms look back at the series of #MeetTheMedia in Melbourne and Sydney. Some of the lessons learned and tips for experts and brands on how to effectively engage media.

How to do TV really well by Media Stable

Without any doubt a well put together Opinion Editorial piece in the paper is going to have more impact than most media you could ever produce. An Op-ed as we like to call them are a think piece, that establishes authority, it builds character and strength in your brand and character. It what we read and don’t just glaze over. It can inspire, educate, influence and change behaviour. The very best...

When you want to understand what the future of media looks like you need to go to where they start. You need to go to the nursery where emerging students today are going to be the media of tomorrow. Our guest this week teaches these students to be broadcasters, newsreaders, journalists, announcers and anything that takes their fancy in the media sector. The success rate of this course is through t...

When our guest posted a video on social media that was irking her in the industry of communications and marketing, we knew we had to get her back on the podcast. In her own words we can plan and construct posts that we hope to get attention, but it is often a personal message, rant almost on practices by others that will get the most attention. The awards Industry is making a lot of money out of n...

This is the second of two special episodes from Experts Podcast co-host, Carmen Braidwood's key takeaways at the 2023 Women in Media annual conference.  If you missed it, the episode immediately before this one breaks down Ita Buttrose’s wake up call - encouraging women who’ve built any kind of career in the media to choose to stay and affect change at executive level, instead of giving up.    In...

In this episode, the first of two specials direct from the 2023 Women in Media Conference in Sydney, Experts Podcast co-host, Carmen Braidwood shares her key takeaways from the opening keynote, by WIM patron and media legend, Ita Buttrose.  Whether you're an expert hoping to be placed in the media,  personal or business brand looking to leverage legacy media to grow, or even a media professional l...

#MeetTheMedia by Media Stable

The change of the seasons from Winter to Spring will bring a smile to many as we fast approach Summer but there is another change going on that excites business owners, experts and leaders of industry. The change in the media cycle where AFL and NRL enters finals, and we start to see a close of winter sport. Add the departures of maybe two of the most influential media personnel in 24 hours of Mel...

Leadership has been in question for the past two decades. Both political and business leaders have been under the microscope more than what they have ever been but has there really been a big drop in the level of leadership? Have we just changed? Has social media and technology made it impossible for leaders to lead? This week on The Experts Podcast we talk to a leadership coach, mentor, speaker a...

Earlier in the year we covered off the 2023 Media Landscape Report that is put together annually by Medianet and in that podcast we only covered the journalist research that gave us intelligence how the media were going. This podcast today is all about the public relation professional, the communicator, the PRO, the flack that is looking after a business and brand that needs to tell their story. T...

Mental health and wellbeing have been on the media agenda for close to a decade now. The stigma and the society’s acceptance of this as a major health issue has come a long way but there is still more to be done. The statistics suggest that there is another story. Our next guest is doing so much in this space in both the media and in presentations and keynotes for community groups. The fact that h...

If there is one thing that you can be assured of in this world is that there are disputes going on everywhere. If a human is involved there is sure to be conflict in some form. The need for mediation and resolution is always going to be in demand. They make such great experts for the media as they are easily able to breakdown often complex situations and explain in lay terms what is going on. Our...

The breakfast radio programs all over the country are a hive of activity and they are run by some of the most dedicated and professional media people. The program that is the most popular in Sydney is 2GB Ben Fordham and we have his Executive Producer on the podcast to talk media and pitching on the podcast today. He is so giving with his advice and tips for all experts and business owners that it...

Does your content have talkability? Is it going to drive talkback callers to the station and get them engaged in the program is what gets our next guest on The Expert Podcast this week thinking? He is a producer with over a decade experience in a media environment that sees people move on quickly. He is a constant in an ever-changing world of media and has wonderful insights into what it takes to...

It’s well and truly overdue for us to do a recap. Review of the last dozen or so podcasts that both Nic and Carmen have put together in 2023. This is a chance to look back at what each got from their guests and how listeners today can benefit from going back to have a listen. 2023 has seen some wonderful guests join us and we look back at. From gift-wrapping experts to an architect, from a chatbot...

One of Australia’s best known Biggest Losers West Australian Alison Braun went on the show weighing 121kgs to come off weighing 66kgs. The weight loss was dramatic as was the emotional and mental challenges that came after the show. Alison for the first time 15 years later talks candidly with Nic and Carmen on The Experts Podcast about her experiences coming off the show, her relationships with he...

This week we have an architect on the Experts Podcast and it is a massive call out to all in any of the professional services that you need to be getting out there and making yourself known. It is amazing considering that most of what is around us and in our daily lives in some form an architect was responsible for this and yet they are the least represented in the media. There is so much to talk...

We are doing things differently this week with no Carmen Braidwood on the show, but we have purposely headed down the South Australian link to the podcast. We have two superstars when it comes to media and branding but more importantly, they are local residents to South Australia. It’s no secret that Nic has moved to South Australia with his family and his goal is to understand South Australians....

The new world of AI and chatbots is seriously getting some energy and traction not just with the big boys in town but it is even more accessible for small to medium organisations. The world of chatbots have developed so much in recent years and aren’t the annoying pop ups that many will remember being a major nuisance. The advancements have been made, the fees and investment in the technology have...

We have a powerhouse in the studio today to talk to. The Founder of Women in Media and a current journalist and broadcaster. We have covered female representation in media quite often on the podcast in the past and pleased to report that parity is getting closer. Not quick enough in the mind of our guest and we agree with her. There needs to be greater work in the changing of culture and mind shif...