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Danielle Laidley is no stranger to the media. As a player in the West Coast Eagles' inaugural team and then after being traded to North Melbourne Football Club, Dani experienced two very different levels of media interest in AFL players. Then as coach of North Melbourne, Dani experienced some of the toughest scrutiny from sports media and fans. And in 2020, she experienced the voracity of the medi...

Gemma Varone, Chief of Staff, 7NEWS Perth This week Nic catches up with Gemma Varone, Chief of Staff of 7NEWS Perth. Not sure what a chief of staff does? Nic and Gemma hash it out. Hear about how Gemma’s time as a producer for Australia’s Golden Tonsils - John Laws – along with how her role as newsreader at Nova and Southern Cross Austereo led to her position in Perth’s leading newsroom. Nic and G...

The speakers circuit can be a lucrative and exciting pathway for experts who have already carved out relationships with the media. But how do you become a paid and regularly booked speaker? On The Experts Podcast this week Nic interviews expert speaker coach Leanne Christie, CEO of House of O, which includes four businesses that specialise in the business of speaking. Nic and Leanne discuss how im...

Jemma O’Hanlon, Accredited Nutritionist and Practicing Dietitian This week Nic discusses what it’s like to have a regular gig on morning tv after working towards that goal for 15 years. Jemma O’Hanlon is a Practising Dietitian and Accredited Nutritionist, and it was her membership with Media Stable that, as she says, gave her the golden ticket to morning TV. Since launching her career, Jemma has u...

Tony Mac, Overnights presenter at 3AW and across the 9 Radio Join Nic for a discussion with Tony Mac who has an infectious love and respect for the power of open line, talk back, live radio. Tony’s Overnights program is now broadcast across four markets, out of 3AW Melbourne and every night he does 5.5 hours of live radio. In this discussion with Nic, Tony shares the highs and lows of his career s...

James Szabo, Executive Producer, 3AW Drive with Jacqui Felgate Jimmy Szabo has many strings to his bow. Most prominently he is the Executive Producer of Melbourne’s 3AW Drive program, moving over from mornings in December 2024. But Jimmy also emcees weddings, appears on various radio segments across Victoria and produces some of the best comedy coming out of social media about the quirks of Italia...

Ben Fordham, 2GB Breakfast host Nic speaks with one of the most powerful voices in Australian media - 2GB Breakfast Show host Ben Fordham. Ben has been at the helm of Sydney’s 2GB Breakfast Show since mid 2020, taking over the mic from veteran broadcaster Alan Jones. Ben first started his radio career at 2UE, and in 1997 won his first Walkley Award. He’s been with the Nine Network since 1999 and h...

We are back but slightly different to what you are used to... Nic Hayes is going SOLO. After 200 episodes of The experts Podcast and over 300 episodes of the Brand Newsroom before that it is time... We say goodbye to Carmen Braidwood an absolute champion of communication and training. Nothing sinister other than we both have our own projects that we are in need of delivering. Carmen is still a clo...

Professor Gary Martin is without doubt the most active op-Ed writer in Australia. He is featured in just about all the major mastheads around the country on a regular basis. In this podcast we get to understand what it takes, the why and the how. Other than the skills, the drive, the discipline you will hear Gary say that this is his form of relief. It is his drug of choice if you like to get what...

This isn't a let's get stuck into Roxy Jacenko podcast it is more the lessons learned for brands and businesses and what to do in a crisis. During the week Phoebe Netto of Pure Public Relations did a video on LinkedIn calling out the behaviour and even our expectations of failed marketing campaign by one of Australia's best-known PR. It was a shambles form the beginning, and it still has a lot mor...

The very sad passing of John Blackman this week has brought back the Experts Podcast a little earlier than expected. John Blackman is a name that you can very easily put next to Bert Newton, Ernie Sigley, Darryl Summers as a media legend. The fast wit and comedy genius of the man saw him at the top of his game in the 70s, 80s and 90s. Well known for his contribution on mandatory watching Hey Hey i...

There is enough crisis going on in the media. What do you need to do to protect yourself? What will media be wanting from you? What can you do to protect your brand and yourself? Carms and Nic riff ... crisis management with some absolute GOLD advice.

There is nothing more certain than death and taxes, but you can all be sure that there will be a time when we are looking to purchase a property. It is getting increasingly difficult to get into the property market, but our next guest is confident that the emerging generations know what they want, know how to get it, and will not let anything get in their way. Chris Foster-Ramsay or as he is known...

The 2024 Media Landscape Report delivered by Medianet is a report all communicators, public relations and media professionals need to have a look at. The yearly report is a wealth of knowledge and background information into the media and public relations industry. Amrita Sidhu the Managing Director of Medianet is back talking to us at The Experts to get her takeaways and observations from the rep...

The whole Australian media world is discussing the CEO of Woolworths performance on ABC Four Corners on Monday. It was the classic media training video that will be used for years on what not to do. Everyone has had their say on the topic but Carmen and Nic thought we might break it down a little differently. The real issue with a story like this might send other CEOs and leaders of industry back...

The guest this week was scheduled in for the second half of the year not today. There was no way that this person was going to have enough media in their portfolio to be able talk about their experiences, their feelings, their concerns, and challenges. When you are a workplace expert, and the federal government is pushing through the right to disconnect legislation then you are going to be busy ta...

Carmen and I wanted to kick off the year with one of the best. If you have been listening to the podcast for a while or if this is your first time, we love speaking to producers of radio programs. When you get a chance to speak to the Executive Producer of Australia’s leading talkback station you know it is going to be special. There is even going to be a movement that will drive from this asking...

The episode where you find out what it takes to be a media asset. A term that is often used by Nic Hayes to get experts and leaders of industry to start thinking like a true asset to media. Be available, be good at it and want to do this. It is the best marketing and brand awareness you can for your business.

This is all about your ability to generate stories on your own. You are a story generator if you know how to do this. If you don't ask WHY? Get busy finding your assets and those that can help you find your audience. Fuel it up. Get the motor running. Your #Storytelling engine.

Which is your preferred social media platform? Do you need to be on them all? Where will you get the most bang for your buck? Nic and Carms walk through the different social platforms and where you should be amplifying your content and messages.

Creating memorable and quality content is the goal for content creators... It is a challenge for so many reasons other than just the skill of being able to develop, write and produce content it is also connecting and engaging audiences. This classroom series with Nic and Carms works through ideas you can implement in making your content memorable.

This is the episode where Nic and Carmen look back at the year of podcast episodes. What caught their eye, their attention and what made a difference. This is a great episode to consume particularly if you are a first timer to #TheExpertsPodcast. Havea safe and merry Christmas, a fantastic New Year and a prosperous 2024. Look out for our summer classroom series in January. Best, Nic and Carms

One of my pet peeves and I do not even know why it irks me so much is the software Calendly that people offer anyone really to book a time in their calendar for you to meet up. It was a post by our guest today that caught my attention and I wanted to break this down further because it is a mistake that so many make when building connections, relationships, and rapport with a client. It is also a g...

If there is one guarantee in media that we can make is that psychologists are great talent and always in demand. As professionals they are master storytellers and able to break down sometimes complex issues into very easy to understand content that media across radio, television and print are seeking. The unusual phenomenon with psychologists and their relationship with media can be very complicat...

We have interviewed a lot of producers of radio on The Experts Podcast, but it is the breakfast producer that we are fascinated by because of the time, the speed, the responsibility to kick off the day with compelling radio is enormous. That pressure while felt by the presenters is felt even more so by those responsible for the show behind the glass, the producers. It is wonderful to get a behind...