The Expert Author Show

If you want to cook a great meal, what matters more, the ingredients, or the pot you cook it in? For many people trying to figure out the online education business, they are focused on the pot, not the ingredients. The pot = things like starting a Facebook group, running paid ads, building your funnels, and creating LOADS of content The ingredients = knowing who your ideal client is & what you do...

A lot of days, it feels like I'm trying to squeeze 100 pounds of shit into a 50 pound bag. In other words, there are more things I want to get done than I have time for. A lot more. We are all strapped for time. It's our most precious and most limited resource. For many of my clients, they come to me wanting to start or grow their coaching business but they don't have more than a few hours per wee...

For me, the foundation of a good life is good health. In this episode I go into detail on how I used to be unhealthy - had some problems - and ended up going on a journey to learn about nutrition. I discovered a simple philosophy about food that has really worked for me. Tune in to find out my approach to eating that helps me feel strong and vibrant, have a ton of energy, and almost never get sick...

If your offer sucks, it won't matter how many followers you have, emails you send, posts you make, or strategy calls you schedule. Creating an irresistible offer is, in fact, the most powerful thing you can do to grow your education business. There are many steps to creating an irresistible offer, but there is ONE that stands above them all. Find out what it is in this episode :) To find out if my...

Some real estate investors have made a bunch of money, and now pursuing higher and higher levels of income is starting to feel empty. They long to start sharing what they have learned and help some people along the way. They want to wake up and feel like the work they do is benefitting someone else other than themselves. If this is you - and you've ever considered getting into the education indust...

In my 20's I started to experience anxiety and depression. Some days I'd feel nervous or sad. Other days I'd feel totally normal. How is it possible that one day I feel fine, and the next I'm wrecked? Luckily, I was recommended a book, which ended up (still to this day) being the most valuable book I've ever read. I was able to apply what I learned and (mostly) reduce or remove those feelings of a...

It pains me to see so many coaches with big hearts fail to sell their programs. People tell them to get better at sales & create more calls. The sad part is that doing more calls and creating more conversations won't do anything but burn you out even more. There's a critical piece of the puzzle to fix FIRST. This training is part of my paid online course "Nail Your Niche". To learn more about the...

Ever since I was a teenager, I've had an intuition that there were better answers to how to live this thing called life. Deeper truths that would allow me to unlock my potential and have a more fun and enjoyable stay on this floating blue ball. I've been obsessed with finding (and then sharing) those answers to empower myself and others through the application of wisdom. In this episode I share my...

If you've ever struggled with WHAT you should be doing in your business... You're not alone. This has always been my #1 challenge. What exactly should I be focusing on today in order to reach my goals? The irony is that focusing on "what" turned out to be the problem in and of itself. Tune in today to find out the big epiphany I had after reading what is now my favorite business book. Are you a co...

Did you know that the coaching & expert industry has a "dirty little secret"? Did you know that this is the #1 thing that is getting in the way of their success? This "dirty little secret" has sabotaged my own success on at least 2-3 occasions since I got started in the industry. In this episode I share my story, as well as what YOU can do to avoid falling victim to this dirty little secret... So...

I used to think I had to hit a certain financial goal BEFORE I could follow my true dream (of being a teacher)... It took me the better part of a decade to arrive at that imaginary finish line. Then, I shifted gears to doing what I loved... Only to find that I could earn a living doing that (and could have all along). Now I often wonder what would have happened if I STARTED with doing what I loved...

One thing I struggled with in the beginning was getting clients. It seemed like no matter how much I posted.. Or how hard I tried to "convince" people to work with me... The answer was usually NO. My initial plan to fix this was to just add more marketing and sales... To jump on 5 new social media platforms... You know the biz. And you already know that it didn't work. Trying to sell a product wit...

If you are posting a bunch of content and writing emails (but it feels like nobody is listening)... The truth is, they aren't. That will continue, unless you change your priority to focus on the one thing that will fix it. Are you a coach who has struggled with any of the following? -clearly defining who your ideal client is -clearly defining the specific outcome you create for them -ensuring you...

If you have been struggling to take action (and it's really because you're scared of something)... I have an alternative, non-mindset-based approach to fixing this that will allow you to UNLEASH your message so you can finally start making an income and an impact. Tune into today's episode if you want to obliterate all confidence issues and make noticeable progress in the growth of your education...

If you have a deeper mission or calling in life that you want to pursue... But, you're unsure of how to start (or if you could even make money doing it)... You NEED to tune into this week's podcast episode. In it, I share exactly what I believe is possible for you (and what you should expect along the way). Are you a coach who has struggled with any of the following? -clearly defining who your ide...

One thing many people a) hate and b) do in the online coaching world is send a lot of cold DM's. We do it because a) it works b) our coach told us to and c) everyone else is doing it. But, we hate it and we know it isn't sustainable in the long run. If you hate cold DM's, there is a different approach that cuts out the cold outreach and gets clients to reach out to YOU instead. Tune in to find out...

Ever Googled "the most profitable coaching niches?" This topic has A LOT of content about it already out there. But, if you were to choose one of those niches, you might actually make the LEAST money. There's a big problem with approaching the decision this way. In today's episode I explain why and offer an entirely different perspective for you to consider. Are you a coach who has struggled with...

If you ask a room full of 100 coaches what their biggest challenge is, 90 of them will say: "I want more clients" This often translates to: "I need my business to be making more money" I get it, especially if you quit your job to do this and the bank account is dwindling. The problem is, there are a couple of big pitfalls you can run into when you make money your primary focus. In this episode I o...

If you've ever been held back by the belief that "I'm not qualified enough"... Then, people told you to just "believe in yourself" as the solution... I'm here to say that's a bunch of B.S. (and there's a much more practical solution available to you)... Tune in to find out what it is! Are you a coach who has struggled with any of the following? -clearly defining who your ideal client is -clearly d...

If you've found yourself in a coaching program that taught you a strategy you HATED to do... You're not alone. Also, continuing to join those programs and listen to those mentors will get you nowhere. This episode explains why, and what to do instead. Are you a coach who has struggled with any of the following? -clearly defining who your ideal client is -clearly defining the specific outcome you c...

Are you still struggling to clearly define what you do for people? This is really common and nothing to be ashamed of. At the same time, until you fix it, you'll get nowhere as a coach. In this video I go over the 4 elements of a successful outcome that you can talk about and sell with ease. Are you a coach who has struggled with any of the following? -clearly defining who your ideal client is -cl...

Today's episode is a training video from a group coaching program I taught last year on picking your niche. In it, we go over how to choose your ideal avatar AND define your "market sweet spot". I must give credit to Ryan Levesque and his great book "Choose" for teaching me the methods that I share in this training on finding your sweet spot. Like Ryan says in the book, choosing who you serve is t...

Have you ever joined (or thought about joining) one of those programs that tells you they'll "help you make 10K/month"? If you did, I'm curious whether you got the outcome or not... If you didn't, then I highly encourage you to take 15 minutes of your time and listen to this episode BEFORE making the decision to hop into one of those. In the episode I go over why, for me, those programs fell short...

On a scale of 1-10, how confident are you that you can get results for your clients? If you answered anything less than 10, your journey to success is going to be lot harder than it needs to. In this episode I dive into what you can do to fix this - and how I've helped multiple clients gain full confidence in their offers - EVEN IF they have little experience in their niche of choice. I know, I kn...

"I don't want to become one of those guys going crazy on Instagram all day" (Words from one of my clients, a successful entrepreneur who is getting into coaching) Unfortunately, this is a common misconception that prevents people from getting into the education space. They don't want to act like a tool on their IG stories all day or post pics of their car, their abs, or their margarita. They want...