The Events Cast

The events industry has an enormous impact on the environment and the amount of greenhouse gases emitted into the atmosphere. In this episode, we will be talking with Sustainability Activist, Environmental Justice Advocate and the Market Development Manager at Tradewater, Jenny Morgan about the environmental impact events have and what we can do to reduce that impact. If you enjoyed this episode, ...

This is a special episode, it is our 1 year anniversary! In this episode I share with you my personal story and why I started this podcast. We also take a little look at how the podcast has grown in the past year with a throwback to some of the past episodes and a look into the future of this show.   If you enjoy this episode,  leave us a 5-star review  and  share the episode  with a colleague or...

In this episode, we talk with Rachel Stephan, snöballer-in-chief @ snöballevent marketing, about what influencer marketing actually is and how we can use it to amplify our event reach and increase our events' brand awareness. We talk about the benefits of using influencer marketing, how we can find influencers, what to expect from influences, and how we can plan and execute successful influencer m...

In this episode, we talk about four signs that will help you identify when it is time to get a new website for your events. If you enjoyed this episode,  leave us a 5-star review  and  share the episode  with a colleague or friend Find out more at: www.theeventscast.com/new-website-for-your-event Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.lin...

Whether you are running a virtual or in-person event, there are many possible revenue streams available throughout your event stages (pre, during and post-event). And, if the goal of your event is to earn a profit, you probably want to make more money from your event. In today's episode, we are talking with The Exhibition Guy, Stephan Murtagh about how to find new revenue opportunities for our exh...

Events are changing, and so are how we market them. Taking advantage of the new marketing channels allows you to reach a wider audience and stand out from your competitors. In this episode, we are going to be talking about why podcasts are a great marketing channel to promote events and what different types of podcasts you could create for your events. If you enjoyed this episode,  leave us a 5-st...

After 15 years of organising events, Covid forced Bas van de Haterd to re-consider how he ran events and he came up with a format not seen anywhere else, a digital event recorded in a tv studio, with a film crew producing high-end videos with the purpose of generating a high volume of leads for its sponsors. In this episode, we are talking with Bas van de Haterd about this unique event. We will be...

Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients' events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs... In this episode, we are talking with Kathryn Frankson, Director of Marketing @ Money 20/20 about how integrating motherhood and a ca...

Identifying and defining your target audience (event persona/s) is one of the most crutial steps to carry out at the beginning of the planning and marketing of any event. If you don't know who your event is for, how are you going to build a unique experience for them, and how are you going to market your event successfully to ensure it sells out? In this episode, we talk about how to identify your...

Event Teams lose a ton of ROI because they don't fill the time between their events with value for their audience. This term is known as Event Value Gap and it is a new term that has appeared with the popularity of virtual events and the shift in how people attend events. In this episode, we talk with Florian Kühne, CEO & Founder of Sweap about what the Event Value Gap is, where it comes from, and...

We have been talking a lot lately about the importance of including an FAQ (frequently asked questions) on your event website, and a lot of people have been asking me what questions they should include in their FAQ. So in this episode, we are talking about how to create an FAQ and what questions it should include. If you enjoyed this episode,  leave us a 5-star review  and  share the episode  with...

In this episode, we talk with Matthijs Otto, Founder @ NetworkTables about the importance of designing our events with networking in mind. We talk about the value of networking, ways in which we can promote networking at our events and the main mistakes people make when networking. If you enjoyed this episode,  leave us a 5-star review  and  share the episode  with a colleague or friend   Find out...

It's important to understand each step of the attendee journey with our events to not only improve the experience they have with our events, but also to reduce the drop off at our events and improve the overall success of our events.   In this episode, we talk about how to build a frictionless attendee journey and some of the top questions I received from you at a recent session I ran on this topi...

In this episode, we talk with Naomi Clare Crellin, Founder & CEO of Storycraft Lab about how we can understand our audience at a deeper level and talk to them with empathy to increase the conversion, loyalty and advocacy at our events. We talk about the importance of talking to our audience with empathy, how we can communicate with empathy and how personalisation can make our events more inclusive...

Acquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don't come back because you did not give them enough importance. The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your at...

A well built website will not only help you sell more tickets for your event, but it can also help you attract more sponsors, get your audience excited about your event and it can land you tons of more opportunities. In this episode, I share with you some of the biggest mistakes I see on most event websites and how to avoid and fix them. If you enjoyed this episode, leave us a 5 star review and sh...

Ensuring that your exhibitors get the largest ROI (return on investment) possible is as important as your attendees having an enjoyable experience. Because if they don't see a good return on investment, they won't be back. In this episode, we are talking with Jim Cermack, Trade Show Coach, marketer, exhibition trainer and fellow podcaster of The Trade Show University Podcast, about how we can maxi...

Social proof is a key feature of your event's marketing message to gain the attention of your audience, increase ticket sales and deliver better results. But how do you get social proof for an event that you have never run before? In this episode, I share some of my favourite ideas to get social proof for your upcoming events and I have also gathered them in this post. If you enjoyed this episode,...

Creating successful events requires more than just having events that resonate with our attendees. No matter how well you've planned and organised our events are, it will be doomed as a failure if you can't secure enough attendees to visit the event. You need a well rounded marketing plan with successful campaigns and strategies that will resonate with your audience to promote your events, reach a...