The Events Cast

In this episode of The Events Cast Podcast, we dive into the world of exhibitor and sponsorship promotion for conferences, exploring how event marketers can attract a larger number of sponsors and exhibitors. Our guest expert, Sara Sanchez, Marketing Manager at Informa Markets, brings her wealth of knowledge to the table, sharing invaluable insights on effective strategies, promotional channels, a...

In this episode, we delve into the incredible triumph of DTX Manchester, the largest digital transformation event for enterprise IT and digital professionals in the North. Brace yourself for an exhilarating conversation with Keziah Smith-Scott, the ingenious Senior Marketing Exec at Clarion Events, as we unravel the secrets behind the unparalleled marketing campaign that propelled registration and...

Email marketing remains one of the most effective digital marketing strategies, with high conversion rates and being more cost-efficient compared to other methods like digital advertising.  In this episode, we shed light on the often underestimated but critical aspect of building a robust email list. Discover the transformative impact of focusing on your email list, from boosting attendance rates...

Your speakers are a big asset in your marketing, they are thought leaders, they have influence and reach and their audience will usually be the same as your target attendees. In this episode of The Events Cast Podcast, we speak with Tamar Beck, the CEO of Gleanin and a true expert in all things community marketing about how you can leverage your speakers' influence to increase ticket sales. If you...

In this episode, we dive into nine game-changing strategies that leverage ChatGPT to revolutionize your day-to-day as an event marketer.   Discover how this ChatGPT can elevate your productivity, liberating you from mundane marketing tasks and allowing you to focus on crafting killer campaigns that leave a lasting impact. Get ready to unlock a new level of efficiency and effectiveness as we explor...

Events are all about how you make people feel. The events industry is a crowded market and if you want your events to stand out in you need to focus on delivering memorable events which strengthen relationships and leave a lasting impression on your guests. In this episode of The Events Cast Podcast, we talk with Karianne Levett, Founder of Bespoke Events Management how to deliver memorable events...

In this episode, we dive into nine game-changing strategies that leverage ChatGPT to revolutionize your day-to-day as an event marketer.   Discover how this ChatGPT can elevate your productivity, liberating you from mundane marketing tasks and allowing you to focus on crafting killer campaigns that leave a lasting impact. Get ready to unlock a new level of efficiency and effectiveness as we explor...

This week's episode is an update from the host, Francesca R. Balit about the plans for The Events Cast Podcast in the coming weeks.   This is the last episode of May while we will be taking a break from releasing weekly episode but we will be back in June with a lot more fantastic content for you! Now is the time to go back and binge some of the past episodes you may have missed.   If you enjoyed...

Always-on Paid ads are the ultimate advertising campaign to drive awareness, audience engagement and to build data throughout the year, and should be a vital part of your marketing strategy. In this episode of The Events Cast Podcast, we speak with Kirsty Ferguson, Growth Manager at Tag Digital about what always-on paid ads campaigns are and why you should be running them to help promote your even...

IMEX is a leading event bringing together the global meetings industry in two locations, twice a year, in Frankfurt and Las Vegas. IMEX and its leadership team have won a number of industry awards including the Best International Trade Show Award by AEO, BizBash 10 Most Innovative Meetings 2020, AEO Best Trade Show… to just mention some of them. In this episode of The Events Cast Podcast, we have...

In this episode we talk all about what Google Analytics 4 is and what you need to be aware of before it all changes in July 2023 to make sure you can continue to analyse and position your website.   If you enjoyed this episode,  leave us a 5-star review  and  share the episode  with a colleague or friend   Find out more at: www.theeventscast.com/Google-Analytics-4   Follow or send us a message On...

In this episode, we talk with Brian Cole, CEO at edgefactory about how they used creative digital content to enhance the accessible elements at the Special Olympics USA Games Healthy Athlete Experience.   We discuss how event planners can use digital media to incorporate more accessible elements into their events, how digital content and media can enhance accessibility at live, virtual, and hybrid...

While I was at International Confex this March, I interviewed LIVE some fantastic event profs for a two-part episode.   In this episode (Part 2) we hear from: Cecilia Lavin at InEvent Neil Thompson at The Delegate Wranglers John Martinez at Shocklogic Stuart Mitchell at Catch the MICE If you enjoyed this episode,  leave us a 5-star review  and  share the episode  with a colleague or friend   Find...

As event organisers, you can leverage your audience, attendees, speakers and partners to help promote your content and increase the reach of your event.   In this episode, we talk with Maxie Smit, Brand Marketing Manager at Clarion Events about how they are using advocacy at Clarion Events to build long-lasting relationships with their audience and increase event awareness and attendance.   If you...

While I was at International Confex this March, I interviewed LIVE some fantastic event profs for a two-part episode.   In this episode we hear from: Stephanie Bruce at Tag Digital Helen Omoh-Mensah at Tembo Merijn van Buuren at Event Mender Anna-Marie Trzebinski at AMTEvents If you enjoyed this episode,  leave us a 5-star review  and  share the episode  with a colleague or friend   Find out more...

In this episode, we will be talking with Shanondoah Nicholson, Event Manager at AlayaCare about how you can surprise and delight your attendees on a budget. We will be discussing why it is important to surprise and delight your attendees, where we can find inspiration and how to put it all into action at your next event. If you enjoyed this episode,  leave us a 5-star review  and  share the episod...

In this episode, we talk with Sophie Wright the Marketing Manager at Montgomery Group about how they are using community marketing at Montgomery to increase event awareness, attendance and create a 365 journey with their community.   We will talk about how important community marketing is in their overall event marketing plan, what are some of the benefits they have seen in using this marketing st...

In this episode, we talk more about what an attendee journey is, why it is important and what are some of the action points you need to take into consideration when creating your attendee journey. If you enjoyed this episode,  leave us a 5-star review  and  share the episode  with a colleague or friend Find out more at: www.theeventscast.com/attendee-journey   Follow or send us a message On Instag...

TikTok has a high potential to reach targeted audiences more quickly and effectively and integrating TikTok into your event marketing campaign can help increase ticket sales, reach new audiences and drum up your events to new attendees.   In this episode, we will be talking with Tom McMahon, CEO at MCM about how you can use TikTok to drive awareness and boost event attendance.   If you enjoyed thi...

In this episode I share with you 8 ways in which you can create a high volume of videos to promote your events, to get more attendees, more sponsors and more speakers involved in your event.   If you enjoyed this episode,  leave us a 5-star review  and  share the episode  with a colleague or friend   Find out more at: www.theeventscast.com/8-videos-to-promote-your-event Follow or send us a message...

"Content is King, but engagement is Queen. Engagement is what will make people feel something and we wanted to create memories." In this episode, we will be talking with Neil Thompson, Founder & MD of The Delegate Wranglers about the story behind the Wrangles Fest and how they managed to get the attendees excited about attending the event way before the actual event. If you enjoyed this episode, ...

It's time to make your events (and your event marketing)  remarkable . Because something remarkable is something work talking about. Worth noticing. Worth sharing. And worth attending. It's time to build a Purple Cow into your events.   In this episode of The Events Cast Podcast, we talk about this concept of a Purple Cow and  making your events REMARKABLE !   If you enjoyed this episode,  leave u...

Audience expectations are changing. Events are becoming more experiential. Communities are raising… and if you want your events to stand out, you need to adapt your events to the new audience's expectations.   In this episode, we will be talking with Felicia Asiedu, Senior Marketing Manager, Cvent all about audience expectations and how to keep your audience connected and engaged in between your e...

For the last episode of 2022, we reached out to past guests of the podcast and asked them what was their biggest learning in 2022 and how will it affect their events in 2023. Hear what they had to say. If you enjoyed this episode,  leave us a 5-star review  and  share the episode  with a colleague or friend Find out more at: www.theeventscast.com/event-learning-from-2022 Follow or send us a messag...