The Events Cast

Email marketing is the online marketing strategy that delivers the highest ROI for event marketing.  But most people's inboxes are crowded nowadays. So it can sometimes be tricky to gain the attraction and your audience via email. In this episode, we talk about 9 hacks that will help you boost your email marketing and sell more tickets for your upcoming events. If you enjoyed this episode, leave u...

In this episode, we will be discussing how event technology can help make our events more sustainable with Lawrence Gillward, Director @ All In The Loop.   We talk about the main areas of our events we should be looking to improve, the impact they currently have on the environment and how we can reduce their impact and continue to run successful events. We will be discussing how event technology c...

Having a solid marketing plan for your events is crucial to ensure your event sells out. But it can be tricky to come up with creative ideas to boost your marketing and sell more tickets. In this episode, I share with you 5 of my favourite marketing ideas to sell more event tickets. I have used all these strategies and can ensure you they deliver excellent results so try them out and let me know h...

Event planning has been on the list of the top 10 most stressful jobs in the world almost every year for the last decade or so. Event management is undoubtedly a high-pressure job, with unrealistic expectations, tight deadlines, physical demands, lack of control and constant interruptions, but there are many ways we can work more efficiently and plan and arrange our days to relieve the stress in e...

Email marketing is not the only way to promote your events online, but it continues to be the single most successful digital marketing strategy. So having an ongoing lead generation plan is very important for your event business so that you can generate leads all year round and nurture your new email subscribers so that when you have an event to promote to them, they know, like and trust you and a...

FREE events attract a much larger number of registrations to your events and invites anyone available to attend. But when someone hasn't laid out cash for their ticket, their commitment is low and they are less likely to show up to your event. This can make it pretty difficult to plan an event when you don't know how many people may show up on the day of your event. In this episode, we will be tal...

An event website plays a key role in the marketing of your event to attract more visitors, sell more tickets and gain more revenue for your event. It will be where your attendees will come to find information about your event, the line-up, the agenda, and most likely, to register for your event. But creating a successful website for your events is no easy task. And there are a lot of crucial compo...

An unconference is a powerful way to facilitate connections and engagement between participants and to enhance our attendees' ability to turn ideas into assets. By providing an unstructured, high-energy environment in which ideas can run and grow freely, we can amplify ideas, creativity and innovation. In this episode, we talk about the concept of an Unconference event and how to bring together pa...

In this episode, we are talking with Steven Burchard about how we can create a virtual programme for our conferences, meetups, networking events… that are interactive, engaging and entertaining for all our attendees. Steven shares with us some top tips and strategies to make our virtual events more interactive and engaging, and how to design virtual programmes that deliver unique experiences to ou...

Event speakers can play an active role in your marketing strategy to help gain more attendees and a wider reach. Converting your speakers into event advocates can help you get out your content to more people, increase reach and revenue, amplify your credibility and help promote your message. This episode is a perspective from the other side. We talk with the one and only Hung Lee, a worldwide indu...

In this episode, we will be talking with Stas Zaslavsky, CEO @ Vii-Events about how we can incorporate marketing automation to our attendee joruney to improve the experience, maximise our event attendance and deliver a truly successful event. We will be talking about what the attendee journey is, why it is important for our events and how we can start building one. We will also be discussing how m...

As many of us are looking for new ways to deliver content to our audiences in an engaging way, podcast-style sessions should definitely be on our list to consider. In this episode, Rae will be sharing with us her thoughts on podcast-style sessions, why we should be considering audio content for our future events, what are the benefits in podcast-style sessions, how podcast-style sessions can impro...

In this episode, we will be talking with Jamie Leonard, Founder of The Recruitment Events Co, a true expert in creating extraordinary brands for all their events and delivering unrivalled experiences to their audience. We are talking about one particular event they organise, RecFest, the largest in-house recruitment event (festival) in the world. RecFest is a one of the kind event, and every summe...

There is no doubt that the events industry has had a large environmental impact over the years. From booking international travel to printing bundles of schedules and give-away bags, but sustainability is often not top of mind when organising an event. As event professionals, we have a large responsibility to make meaningful changes to our events to reduce our impact as an industry. In this episod...

In this episode we speak with Lauralee Whyte, Founder @ Spectrum Speakers & Equality, Diversity & Inclusion Champion about how we can bring more diverse voices into our events' lineup, who don't just speak about diversity. We discuss the importance of bringing more diverse voices into our events, what we need to consider when building our event agendas, how to source and find more diverse voices,...

In this episode, we talk with James Mayes, CEO @ Mind the Product (the world's largest product community with meetups, trainings, and conferences all around the world) about how they have transformed from an event business to a community/membership-led business that has allowed them to not only survive during the pandemic but thrive as a business. We discuss how they came up with this idea, how th...

Planning your events' marketing? Download our FREE Events Marketing Planner www.theeventscast.com/marketingplanner  

Planning your events' marketing? Download our FREE Events Marketing Planner www.theeventscast.com/marketingplanner

Welcome to The Events Cast, a community of energetic event professionals sharing stories, experiences and inspiration to help you unleash your creative powers. This is a show for corporate event professionals who need a little inspiration to level up their marketing strategies to sell more tickets, gain more sponsorships and create a community with their audience that returns year after year. This...