The European Startup Show

[1:04] - What do you mean by creating demand and capturing demand?  What should you do in the early stages of the startups when you don’t have a lot of money? [6:41] - How do you create content at scale, especially in the early stages? [15:10] - Can you give client examples of impact to demand gen in 30-60-90 days?  [20:37] - How do you influence different personas in the buyer journey? [23:50] -...

[01:10] - What did you do in your first 30, 60, 90 days of joining Monzo given the timing of your joining (May 2020) [07:42] - How did you navigate the pandemic? What are some lessons learnt? [11:18] - How did you maintain the morale of the people in these turbulent times? [15:30] - Is there anything you would do differently if you had to do it again? [16:23] - How do you balance the need for stru...

[01:11] Brief overview of what Aiden did and timeline of going from idea to sale to Twitter. [06:43] Do companies still need to relocate to get traction or to be noticed by potential acquirers? Has this changed post-pandemic? [08:22] Reflecting on your journey so far, if you had to write a book, what would you write about? [10:51] Is there any practical advice on how to hire diversely despite incl...

Her journey from invention to commercialization [01:19] How did you go from researching how visually impaired people use public transport to identifying the food expiry problem? [9:54] At what point does this go from being research to having commercialization potential? [13:28] Did you first get funded for your prototype by your grant and then raise a seed round of funding? Hiring [17:54] How did...

The business [01:00] What made you become an entrepreneur and how did you come up with this idea?  [03:54] How is your product different from what other organic products are doing in the market? [05:00] Why aren’t any of the big FMCG brands doing anything like this? The process [07:55] What was your process from concept to production? [10:27] Did you do market validation whilst testing the product...

Caroline’s Journey [1:00] How did you go from founding a mobile development company to founding Apricity? [15:08] What were some of the challenges you faced when you started this company? Apricity [16:34] Do you cover the entire fertility process or only parts of it? [17:08] How do you measure success in a company like yours? [18:51] Where all is Apricity available? [22:18] What trends do you fore...

Intro to Product marketing [1:26] What is product marketing? [4:51] How can product marketing and product management work better together? [6:57] What is the role of product marketing across the three stages of a company - early, growth and multi-product? Product marketing during the stages [10:15] Early Stage [10:23] What should product marketing at that stage look like - how many product markete...

[1:34] - Background of how they came up with the idea. [3:48] - What does Klaus do [6:30] - What are the trends in the market you are trying to capitalize on and why now? [12:53] - What is your advice to founders who are not technical and need to find a technical founder? [14:46] - How do hackathons work? [15:17] - How did you get your funding? [16:47] - What was your growth strategy in the early...

[1:45] - What were the events or people that shaped your journey to starting Unreasonable Group. [15:44] - What is Unreasonable Group and what is it not? [18:15] - What do you provide the entrepreneurs that their investors can’t?  Can you share some examples of companies in your portfolio and how do you find them  [31:16] - How has covid impacted your portfolio of companies and what are you doing...

Human Layer Security [1:7] - What was your journey going from being a financial analyst with no background in security to founding Tessian?   [6:50] - What does Tessian do, how is it protecting people in the remote working environment and what are some of the top security threats your customers are worried about? [13:05] - How does Tessian and what it does for email security differ from what big s...

Back history of Einblick [1:28] - Your journey from professor to entrepreneurship [6:45] - At what point in your research did you feel you can commercialize your IP. What was the trigger for starting the company? [8:44] - What does Einblick’s product do?  What need is it full filling in the market today? Process of commercializing academic research [14:47] - How did you go about taking research fr...

[1:18] - Overview of the Baltic startup scene [10:14] - What are some of the interesting findings and highlights from the Baltic startup report that surprised you? [14:18] - Given much of the funding for the Baltics startups came from UK or US, what does that say about the Baltics funding scene? [16:21] - What are some of the trends or niches you see across the 3 countries? [21:17] - Diversity and...

[2:25] - What is leadership and how does it differ from management? [5:29] - How did you influence and get support for your ideas at Siebel where you were responsible for a product that made insignificant revenues compared to CRM, their flagship product? [12:02] - What is important - leadership or management for a founder? [16:25] - What is your philosophy on hiring and how do you hire for talent...

[0.49] - Your journey to founding Too Good To Go? [2:19] - Background on the food wastage problem [9:06] - How can businesses be more sustainable? [11:59] - What is a B Corp, who can get it, and what is its value? [12:58] - What are the trends you see from one city to another based on app downloads and transactions? [18:27] - How does Too Good To Go work? [22:14] - Why did you scale so fast and wh...

[1:33] - Why did you get into music tech?  Why are there so many music tech businesses coming out of Sweden? [5:05] - How has the transition from B2C to B2B business been for you given all your earlier startups were in the B2C space? [7:56] - What did you need to do to go from a field sales go-to-market model to a fully self serve model. What did you need to change in the organization or investmen...

Market [2:45] - Why did you decide to build an automation solution for crypto trading? Why that asset class? [4:47] - What is the current state of crypto trading? [8:12] - What is the maturity of crypto trading today? [11:37] -What is the geographical landscape for crypto trading? On Coinrule [13:32] - Who is this platform for and what problem does it solve for them? [20:16] - Are you worried abou...

On Crane [1:12] - What was the gap in the VC market you were addressing when you started Crane Venture Partners? [4:48] - Talk about a few of Crane’s portfolio of companies and why Crane invested in them. GTM [10:28] - How would you go about helping a company with their go-to-market strategy? [15:30] - The 3 pillars of go-to-market: CS, Marketing and Product Marketing [22:24] - What are some commo...

On becoming an entrepreneur and Talkdesk [1:15] - What were some people or events that influenced you in your early days before Talkdesk to become an entrepreneur? [4:04] - What was the hardest growth stage of Talkdesk and why? [6:57] - What advice would you give founders who are thinking of stepping down from something they started? Cleverly.ai [10:48] - On cleverly.ai - what does Cleverly.ai do?...

Big Picture - Market and Trends [1:11] - What is Consumer Identity and Access Management (CIAM) and how does that differ from traditional identity and access management (IAM)? [4:21] - How did you go from the traditional open-source code of Sun’s IAM to this new consumer identity and access management.  Can you give a quick history of ForgeRock. [6:40] - Can the ForgeRock solution help consumers h...

[0:58] - Intro and journey to starting Sustainbly.   [6:15] - What does Sustainbly do? [8:34] - What changes have you seen in the donation patterns since the pandemic hit? [10:11] - How are charities leveraging digital to fundraise? Is your platform really making an impact to their bottom line? [12:19] - Why have you build Sustainbly as a for-profit rather than a non-profit company? [14:37] - What...

[7.46] - How has blockchain space changed due to Bitcoin and what are the top trends you are seeing in blockchain technology? [12:47] - Where are the opportunities for blockchain for the corporate market? [14:48] - What problem does Minespider solve and for whom? [17:30] - Why is blockchain the best technology to solve the supply chain transparency problem and who is this valuable to? [20:30] - Ho...

[1:12] - What are you responsible for at Hubspot? [2:08] - Why did they choose you to lead international expansion? [4:30] - What are the criteria Hubspot considered to determine the timing for expansion? [6:45] - How did you think about mapping and prioritizing different countries in Europe? [11:24] - What is the playbook for launching into a new country? [24:58] - How does hiring differ across E...

About Next Matter [4:16] - What does Next Matter do?  Can you share a few use cases? [6:45] - How does Next Matter differ from other project management tools? Big Trends [9:08] - Are no coding tools realistic for large companies with complex and unique processes? [13:59] - What trends do you see for how the future of work will evolve? Building your company [17:58] - How do you position Next Matter...

[3:15] - What advice would you give other entrepreneurs looking to start a company with someone they are related to? [4:34] - How have you dealt with the fear and uncertainty of the current situation?   [6:55] First for your employees [8:27] For your investors [9:41] Your customers - how have you dealt with angry frustrated customers? [13:40] - How are you and your brother managing the stress? [15...

[1:28] - Which of the various roles you have had - consultant, entrepreneur, board member, CEO, investor, and now VC - have you enjoyed the most, and why? [4:14] - What is “Indico powered by Google Startups” initiative? [9:10] - How can European VCs get better at identifying the next big Airbnb or Uber in Europe? [14:50] What is the Portuguese startup scene like?  Where are the opportunities in Po...