Anita Moorthy

The European Startup Show

Business EN ↓ 93 episodes

To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs. If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.

Be sure to visit the podcast's website and support the creator: www.europeanstartupshow.com

Author

Anita Moorthy

Category

Business

Podcast website

www.europeanstartupshow.com

Latest episode

May 29, 2024

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Episodes

The Power of Community with Jared Robin 29.05.2024

[00:01:00] Jared's Journey from sales to building a thriving community of 45,000 revenue professionals and how community saved his life. [00:10:00] What makes for a successful B2B community and when companies should think of creating one [00:14:00] The Collab: Jared’s New Initiative - a newsletter and community for collaborative growth. How Collab connects creatives, founders and fractionals with...

From Music to Mission: Annu Nieminen on reimagining impact measurement 21.02.2024

[2:15] From Classical Music to Tech Startup Annu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship. [12:25] Understanding the Upright Project's Impact Model A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their methodology. [23:05]...

From Operator to VC Scout; Biggest Mistakes Founders Make in Marketing with Maya Moufarek. 05.01.2024

2:16 - Path from operator to angel investor to Atomico scout 19:09 - Advice on early stage marketing Marketing focus by stage of growth How do you balance performance marketing and brand/organic marketing? How do you balance the marketing for end-users vs decision makers? Common mistakes 80% of founders make - working as siloed teams Resource for angel investing Ventures Together Alma Angels Seae...

How One Startup Built a Multi-million Euro Business with No Code Solutions - Guerson Meyer, co-founder of Sophiq Properties 29.11.2023

Guerson Meyer, Co-Founder & Technology Officer of Sophiq Properties, a PropTech company talks about how he uses no-code solutions at Sophiq Properties to locate, evaluate and validate properties in real-time, adapting to the needs of each investment.  In 2023 alone,  they will complete 16 operations totalling 30 million euros. Hear in detail what no-code tools he used to build his core busines...

On Usage-based Pricing and How to Run a Successful Design Partner Program with Griffin Parry, co-founder m3ter 05.10.2023

Why all SaaS companies should implement usage-based pricing and How to run a successful design partner program with your customers to build your early MVP

Zero to $11m Series A with Digitail.io - Practical Advice on ICP, PMF, Fundraising and Building Culture. 23.08.2023

[1:49] - Why not having domain expertise can sometimes help entrepreneurs [5:45] - Defining your ICP [8:31] - Determining your MVP [13:06] - Funding your seed and lessons learnt from raising too early. [22:48] - GTM [30:11] - Building a team and culture; it starts first with language. [40:20] - Culture first hiring tips Links Company: Digitail.io Guest: Sebastian Gabor Book link: Never Split the d...

From Serial Entrepreneur to Angel Investor to CIO of Estonia: Taavi Kotka Shares his Entrepreneurial Insights 22.06.2023

[2:16] - 20 years and starting a company in Estonia [5:08] - Angel investing and what to look for? [10:01] - First CIO of Estonia [16:59] - Koos - what is it and why is it important [29:04] - Advice for other entrepreneurs [31:35] - ChatGPT and the future [33:09] - HK Unicorn squad and  Links Koos Sponsors: Chargebee E-residency

Building a Unicorn in Bulgaria with Hristo Borisov, Cofounder of Payhawk 22.03.2023

[2:00] - How the SVB crisis unfolded at Payhawk [6:23] - The 3 most important ingredients for building a successful unicorn [16:19] - Validating your company idea [18:19] - 60 rejections. How Payhawk overcame the biggest objection from VCs [28:35] - Leading through crisis [31:54] - Competition - Use data not marketing to assess competition [36:18] - Trends in Fintech: the payment gap Company link:...

Why Investing in Emerging Markets Makes Sense Now - Alisee de Tonnac, co-founder of Seedstars 02.03.2023

[2:24] - Journey to starting Seedstars [5:31] - Investing and not being local [10:27] - Seedstars programs [13:28] - Investor returns from emerging markets [19:06] - Challenges [25:12] - Advice for entrepreneurs  [27:16] - Advice for investors Links Seedstars Book: Where the crawdads sing

When *Not* To Go for VC Funding with Alex Axentiev, Co-Founder of HedgeFlows 25.01.2023

[3:16] - Hedgeflows: Managing risk and automating payment runs for SMEs  [9:51] - Advice for finding early product market fit [16:39] - How to attract talent in early stages without brand or VC backing [19:07] - Knowing your investor’s incentives Links: HedgeFlows Books: Disciplined Entrepreneurship: 24 steps to successful startup by Bill Aulet

Is It Finally Solar’s Time? Svea Solar’s Hyper Growth Story Proves It Is 13.01.2023

[2:08] - The economics of solar [7:39] - Challenges and barriers to solar adoption [11:11] - Where are the different countries when it comes to adopting solar [14:50] - Erik’s Journey to starting Svea Solar [19:06] - advice on doing layoffs [23:13] - Challenges of scaling - its all about recruiting, developing and retaining talent [29:48] - Continuous people evaluation [37:40] - 3 things Erik look...

How to Fundraise the Creandum Way with Peter Specht 07.12.2022

[2:07] - Advice on navigating current economic conditions [6:00] - FTX bankruptcy  [8:48] - Early-stage due diligence  [10:59] - Identifying outliers to find the next Uber or Airbnb [14:13] - Decision-making at Creandum [16:20] - Funding process  Links Creandum The Alchemist by Paulo Coelho

Bootstrapped to $14M Seed Round with Nurasyl Serik, Co-founder of Remofirst 24.11.2022

[1:44] - About Remofirst and Nurasyl’s journey to starting Remofirst. [6:49] - The three ingredients for not failing at a startup  [9:04] - Finding your ideal customer profile [12:00] - Trends in remote hiring [14:09] - Funding journey and tips [21:50] - Making remote working work Links Remofirst Delivering Happiness - Tony Hsieh, founder of Zappos

How to be a VC at 29 years and Advice for pre-Series B Companies - Annalise Dragic, Sapphire Ventures 09.11.2022

[1:53] - Journey to becoming a venture partner at 29 years [7:40] - Increasing the number of women in VC [10:53] - Ideal startups for Sapphire and how they source deals [21:29] - Common challenges, mistakes and advice for Series B companies [30:14] - Series B valuation and trends in valuation [33:51] - Work life balance as a VC Links: Sapphire Ventures The Fearless Organization

What I Learnt from 4 failed Startups and 8 Rounds of Fundraising 20.10.2022

[2:15] - Online dating market - is there space for one more? [4:47] - Lessons learned from previous startups - retention, defensibility, product complexity, and proving pmf outside of your home market. [16:39] - Never giving up [20:52] - With 8 rounds of fundraising under his belt, David shares his secret for fundraising. [29:00] - Seed stage valuation [29:54] - Iceland as a growing entrepreneuria...

Refugee Entrepreneurship with Charlie Fraser, Co-Founder of TERN 06.10.2022

1:55] - Journey to founding TERN [4:49] - Refugee problem is a global problem. By the numbers. [7:08] - Are refugees are burden to the host country? [9:85] - The Rwanda Refugee plan - will it work? [21:39] - UK’s support for refugees - asylum seekers vs resettlement [28:28] - TERN support for refugees [31:45] - Top three businesses started by refugee entrepreneurs and their main challenges Links T...

How I Built a Billion Dollar Company as an Outsider - Heini Zachariassen, Founder of Vivino 21.09.2022

[1:53] - Safety in upbringing and why being outside can be a boon to an entrepreneur [8:29] - “Never look at the competition, know your customer instead” [10:58] - Focus on the product and avoid distractions [14:25] - On B2C marketing [19:20] - Building the company culture at Vivino [23:34] - When should a founder step down and bring in a new CEO [27:08] - Fundraising tips [30:35] - what Heini loo...

The Irish Startup Ecosystem with Patrick Walsh, the Founder of Dogpatch Labs, Ireland 25.07.2022

[1:51] - Irish startup scene [7:41] - How to attract and incentivize talent at a macro level [11:13] - The best startup ecosystems in Europe [19:15] - Dogpatch [24:12] - Norther Ireland/Southern Ireland collaboration [27:21] - Funding for startups in Ireland Links Dogpatch Changing World Order by Ray Dalio Midnight’s children by Salman Rushdie

From Zero to Seed with Andre Turville, Founder of ARX Alliance 22.06.2022

[2:30]  Idea development when you are not from the industry [14:52] - From idea to MVP - DIY or outsource? [21:16] - Funding journey pre-seed to seed [25:26] - Building your team [29:34] - Getting your first customers [31:58] - Niche down on a vertical or not [37:25] - Fundraising dos and don’ts Links Arx Alliance

From Operator/Angel Investor to a "proper" VC: Is It for Everyone? With Gemma Bloemen, Principal at Creandum 25.05.2022

1:45 - Your journey from operational role to VC 6:16 - Advice for others thinking of moving from operational to VC role. 12:33 - What makes Creandum different to other VC firms? 16:25 - Creandum’s process of finding and investing in companies 25:00 - Timing for approaching Creandum  27:48 - Metrics for investing 32:59 - Trends in Europe Links Creandum

Practical tips for Creating Culture For Mega Growth by Sammy Rubin, Co-founder and CEO of YuLife 28.04.2022

2:00 - Founding YuLife - the journey 10:34 -  Finding the right co-founders 17:49 - Initial customers 19:21 - Proving ROI 23:11 - From founder-led sales to systematic marketing and sales 27:28 - External branding 31:41 - Pivoting from B2C to B2B early on 34:33 - Internal culture and branding Links YuLife 7 Habits of Highly Effective People - Steven Covey

SaaS Go-To-Market Playbook from Notion Capital with Itxaso del Palacio 07.04.2022

[1:57] - About Notion Capital [4:04] - Notion’s go-to-market support and building the scaling engine [9:09] - How to build a team for growth [16:10] - When to bring in marketing; and determining the first hire [20:13] - US Expansion: when and how you should expand to the US  [28:01] - How do you become a Notion Capital portfolio company [40:35] - Big trends and areas of growth in Europe Links Noti...

Career Advice and Embedded Finance with Louisa Murray, COO of Railsbank 24.03.2022

[2:08] Your career from currency trader to COO of Railsbank [6:50] Advice for women in FinTech on growing their careers [11:07] Building a high-performance sales team and hiring women after a career break [16:24] Current trends in embedded finance and fintech [25:46] Growing from 120 - 500 people Links: Railsbank Little Women by Louisa Alcott

Can Lab-Grown Meat Solve Our Food and Climate Problems? Krijn De Nood - CEO & Co-founder at Meatable 09.03.2022

[2:12] - Journey from consulting to founding Meatable [11:06] - Alternative protein market [14:35] - Biggest challenges facing Meatable and lab-grown meat [17:45] - Cost of Meatable burger vs a normal burger and target market [22:58] - Funding [24:45] - Go-to-market strategy: license technology or vertically integrate [28:00] - Messaging for different markets - Singapore, US, Europe [31:00] - US e...

Growing Through Acquisitions with Ranjan Singh, Co-founder and CEO of HealthHero 23.02.2022

[2:17] Your journey to founding HealthHero [11:54] Multi-pronged business model and prioritization [14:13] Brand strategy [16:49] Go-to-market strategy [20:58] Structuring for growth [25:24] US expansion plans Links HealthHero Sponsors Chargebee E-residency Book recommendation Sapiens 

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