The Estate Agent Consultancy Podcast

In this episode, I’m diving into the concept of marginal gains — the idea that consistent 1% improvements in your business can lead to massive long-term success. We’ll cover how to apply this to your lead generation, listing strategies, sales pipeline, and even completions. If you’re an estate agent looking to grow sustainably and systematically, this one’s for you. 🏆 Nominations and tickets are...

What separates high-performing estate agents from those who burn out? In this episode, we sit down with industry legend Stephen Brown — former director at Greene & Co, founder of SJB Consultancy, and driving force behind Agents Together and Agents Giving. Stephen shares: •The overlooked habits that grow your pipeline •How marginal gains can boost performance fast •Where to start if you’re over...

December doesn’t have to be quiet. In this festive episode, I share how to run a 12 Days of Christmas marketing campaign that grows your audience, builds your email list, and positions you as the community champion.  You’ll learn how to partner with local businesses, offer daily giveaways, and maximise engagement, all while creating goodwill that carries into the New Year.  🏆 Nominations and tick...

In this episode, I’m sharing three simple but powerful ways to improve your direct mail strategy — without sounding like every other agent in your town. We’ll look at what most agents are doing wrong, how to instantly add value to your letters, and how to use tools like video and QR codes to track engagement and book more appointments. If you’re still sending out “Dear Homeowner” letters… this is...

What should you do when another local agent starts talking down your business? It’s tempting to fire back — but that only drags you into a battle you can’t win. In this episode, I’ll show you how to rise above the noise, strengthen your agency, and win more clients without resorting to insults. Here’s what we cover: ✅ How to stay professional when competitors bad-mouth you ✅ Why your focus shoul...

What does it really take to succeed as a self-employed estate agent? In this episode, I sit down with Tom Greenacre — Associate Growth Director at Yopa, and former UK Sales Director at Purplebricks and senior leader at Spicerhaart — to uncover the truth about leadership, growth, and building a sustainable business in estate agency. You’ll learn: •The mindset and habits top-performing agents share...

Most agents play it safe because they’re terrified of failure. But the truth? Failure isn’t the problem, it’s how long you take to pivot.  In this episode, I share how failing faster can help you grow your lettings business, plus four practical lessons: fail small and early, use data not guesswork, always have a pivot plan, and talk openly about your failures.  Every failure is feedback and the fa...

Too many agents fall into the trap of valuing a property with guilt or emotion — telling themselves, “It’s a good house in a good location, so that price feels about right.” But buyers don’t purchase on feelings alone, and neither should you. In this episode, I break down how to strip emotion out of your property valuations and focus purely on the facts: online stats, viewing numbers, market perfo...

Social media isn’t just about likes — it’s your digital shop window. But most estate agents are either too bland, too salesy, or too inconsistent to make it work. In this episode, I break down exactly what you should be posting on social media to build trust, stay top of mind, and most importantly — turn followers into clients. Because here’s the truth: followers don’t pay the bills. You’ll learn...

If you’re a self-employed estate agent trying to grow your business, this episode is packed with practical advice. Matt Giggs shares what he’d do if he had to start from scratch today — no leads, no team, no brand. We dive into lead generation, handling valuations, building trust without a big high-street name, and staying consistent even when results dip. Whether you’re just starting out or looki...

Your first landlord isn’t just a client, they’re your momentum.  In this episode, I reveal how to leverage your very first (or newest!) landlord to win more instructions, build credibility, and scale faster.  From VIP onboarding to testimonials, referrals, and case studies, I’ll walk you through practical strategies you can use to turn “one” into “many.” New or seasoned agent, this approach will h...

Selling someone’s home isn’t enough anymore. If you want loyalty, referrals, and clients shouting about you online — you need to build magic moments into your process. In this episode, we’re talking about how to intentionally design a client experience that doesn’t just get the job done… it makes people stop and say, “Wow.” These aren’t random acts of kindness — they’re strategic touchpoints that...

When the property market slows down, most estate agents go quiet — fewer viewings, fewer updates, fewer client calls. But here’s the brutal truth: Silence makes clients nervous. In this episode, I’m breaking down why your communication needs to increase when the market gets quieter. If you don’t stay visible to your vendors, they’ll assume you’ve stopped working for them — and that’s how you lose...

What would you do if you had to start your estate agency business all over again — with no leads, no listings, and no name recognition? In this episode, Iain Cooper  shares the exact strategies he used to grow his estate agency in Bromley, and what he’d do differently if he were starting from scratch today. We get into: His most effective lead generation strategies in 2025 How to build trust fast...

Too many letting agents surround themselves with “yes people”, it feels nice, but it kills growth. In this episode, I share why comfort zones don’t win instructions, how the right circle accelerates your portfolio growth, and practical ways to build a network of mentors, peers, and coaches who challenge you to grow.  Whether you’re just starting out or an experienced agent, your circle could be th...

If you’re an estate agency owner or self-employed agent, this is the one thing holding you back: You’re avoiding being visible. You’re not posting videos. You’re scared of what people will say. In this episode, I break down why suffering through the cringe — showing your face, using your voice, posting online even when it feels awkward — is the non-negotiable step to growing your personal brand an...

Getting your first instruction as a new estate agent doesn’t have to cost a fortune — in fact, you can do it completely for free if you follow the right steps. In this episode, I break down the exact framework successful agents use to win their first instruction without spending a penny. You’ll discover: Why trust is the #1 barrier to getting instructed The simple “7-11-4 Rule” that builds credibi...

Thinking about going self-employed as an estate agent? In this episode, Alice Bullard, CEO at Nested, shares her journey from drama school to leading one of the UK’s most progressive estate agency platforms. We dive deep into: • What makes self-employed agents succeed (or fail) • Common mistakes new agents make — and how to avoid them • How Nested supports agents with tech, leads, and marketing •...

What if your next landlord client is already telling you exactly what they need — right now — in a Facebook group or online forum? In this episode, we dive into one of the most underused and underrated growth channels for letting agents: Landlord forums and Facebook groups. Forget flashy ads and fighting for attention on portals. This is about real conversations, real problems, and real opportunit...

Are you speaking your client’s language — or just shouting into the void? Too many estate agents try to market to “everyone,” but that only waters down the message and weakens results. In this episode, we zoom in on how to define not just where your ideal clients live, but who they are — their age, lifestyle, income, interests, and values. You’ll learn: Why broad marketing misses the mark every ti...

Are you working harder than ever in your estate agency but still not seeing the results you want? In this episode, we break down why your daily marketing and tasks might not actually add up to growth — and how to rework your formula so your efforts finally pay off. You’ll discover: Why 1 + 1 never equals 10 in business strategy The common mistakes agents make with their marketing “math” How to bui...

Fall-throughs. Gazumping. Last-minute deal collapses. Every estate agent has felt the frustration — but what if there was a better way? In this episode, Bryan Mansell, Co-Founder and CEO of Gazeal, shares how their legally binding reservation agreements are changing the way UK property deals get done. We dive into: • How Gazeal helps agents protect both buyers and sellers • What really causes deal...

Think the market’s too slow to grow right now? Landlords not biting? Leads feeling cold? Think again. In this episode, I share the truth most letting agents overlook: It’s not the market holding you back — it’s your mindset. Coming from someone who’s been ghosted by landlords, hit dry spells, and started from scratch, I’m pulling back the curtain on what actually moves the needle — especially when...

If you’re a self-employed estate agent struggling to turn market appraisals into instructions, this episode is your new playbook. I’m breaking down 7 simple but powerful steps to boost your conversion rate — before, during, and after the appointment. You’ll learn how to position yourself as the obvious choice, build trust fast, and handle follow-up like a pro (without being pushy). No fluff, just...

How easy is it for someone to book in with you? In this episode, we dive into the simple diary tweak that makes booking market appraisals frictionless, boosting your conversions and delivering a smoother customer experience.  If your booking process is even slightly clunky, you’re leaving instructions on the table. Here’s how to fix it. 🏆 Nominations and tickets are now available for the first-ev...