The Estate Agent Consultancy Podcast

Imagine a potential vendor already loving your approach, valuing your service, and trusting your results before you’ve even stepped through the front door. That’s what a well-crafted Video Sales Letter (VSL) can do. In this episode, I break down exactly how to create and use one to warm up prospects and win more instructions — effortlessly. 🎥 What to say in your VSL 🔑 How to use it before every...

Your social media isn’t just there to “look busy.” It should move people. In this episode, I reveal the subtle shifts you need to make in your content so it stops being noise and starts guiding potential clients into your pipeline. You’ll learn how to build trust, craft a journey, and make every post count. 📍 Create content that leads somewhere 🧠 Shift your mindset from likes to leads 📲 Get mor...

In this episode, Chris Marr dives into what it really means to step into your authority as an estate agent. Drawing on his experience coaching everyone from startups to multi-million-pound businesses, Chris shares why so many professionals fall into the trap of people-pleasing—and how shifting into a position of trust and leadership can transform your business. We explore how estate agents can mov...

In this episode, I'm joined by Danny, an estate agent from North London, as we get under the hood of his business. We take an honest look at his: ➡️ Current listings, appraisals, and completions. ➡️ Marketing activities that are (and aren't) working. ➡️ Missed opportunities hiding in his database and listings. You'll hear real-world strategies any estate agent can apply to: ✔ Genera...

Tired of posting into the void with zero results? In this episode, I’ll show you how to skip the trial and error by reverse-engineering what’s already working for other agents online. Learn how to find top-performing posts, decode what makes them tick, and adapt them to your brand — so you can finally start seeing real traction without the overwhelm. This isn’t copying. It’s smart marketing. 🎯 Sh...

In this must-listen episode of The Estate Agent Consultancy Podcast , we sit down with James Cocker , a specialist in social media marketing for estate agents, to uncover the strategies that are transforming how agents generate leads in today’s market. Key Topics Covered: Why estate agents must embrace social media to stay competitive The biggest mistakes agents make with lead generation online Ho...

In this episode, we’re talking about how to stand out in your area by positioning yourself as the go-to local expert— and by sharing your personal story. When people feel like you know their community and understand your “why,” they’re far more likely to connect with you and choose you. This is about building trust, relatability, and real influence in your patch. 🏆 Nominations and tickets are now...

Today, we’re unpacking a smarter approach to property pricing: avoiding firm price labeling too early in the marketing process. This flexible strategy keeps your options open, makes price adjustments easier, and puts you in a stronger position if the property doesn’t sell right away. A must-listen for agents who want more control and less friction down the line. 🏆 Nominations and tickets are now...

What’s really going on in the UK property market right now? In this exclusive interview, I sit down with Alex from 20EA — one of the UK’s leading property data companies — to break down the stats you won’t see on the news. We cover: Why listings are at a 7-year high 📈 The truth behind rising fall-throughs ❌ What’s driving the rise of self-employed agents 👥 Why nearly 1 in 4 movers are pensioner...

In this episode, we explore why having an empty diary is one of the biggest hidden traps in estate agency. Discover how structuring your schedule from day one— even before client appointments come in —can create momentum, boost productivity, and attract more business. Learn the simple mindset shift that helps agents take control of their time and consistently win in this fast-paced industry. 🏆 No...

In this episode, I talk about the part of estate agency no one is really speaking about – you . Your health, your energy, your ability to switch off and recharge. Because here’s the truth: without you at your best, your business can’t be at its best either. This episode is about giving yourself permission to step away, recharge properly, and come back sharper, clearer and more productive. Your bus...

In this episode of The Estate Agent Consultancy Podcast , we’re thrilled to welcome Andy McHugo , founder of McHugo Homes , for a candid and inspiring discussion on his journey in estate agency. With four years of success under his belt as an independent agency owner, Andy shares invaluable insights for estate agents looking to elevate their careers. Key Topics Covered: •Andy’s background in estat...

In this episode, I share one of the most powerful questions you can ask before or during a market appraisal – and why it can be the difference between winning and losing the instruction. By asking what’s important to the homeowner when choosing an estate agent , you’re not only showing that you listen – you’re getting pure gold that you can use later to close the business confidently . I’ll explai...

In this episode, I dive into one of the simplest but most overlooked ways to elevate your estate agency brand: professional photography . Whether it’s your profile photo, your team shots, or your marketing materials – the quality of your visuals directly affects how people perceive you. First impressions happen fast, and if you want to win instructions, your photos need to make you look like the p...

With nearly two decades in estate agency, Adie McCarthy has seen it all—from running his own EweMove franchise to now working with some of the country’s top-performing agents at Fine & Country . But what separates great agents from average ones , and how can self-employed agents charge higher fees, win more valuations, and build a thriving business? In this episode, Adie shares his biggest les...

In this episode, I talk about the power of becoming a producer rather than just a consumer in your business – especially when it comes to social media and content creation. If you want to be the go-to agent in your patch, visibility matters. I’ll share why producing content puts you in the top 1% , how to start building a personal brand, and how you can use social media platforms as tools for long...

In this episode, I talk about something most estate agents get wrong: feedback. Not all feedback is useful – and not all of it helps you move a property forward. I break down the importance of price-sensitive feedback from viewings, how to gather it, and how to use it in conversations with vendors to guide pricing and expectations. If you’ve ever struggled with how to approach price reductions or...

After running his own independent agency, Apex , for years, James Hillier made the bold move to join the EweMove franchise model—and he hasn’t looked back since. But what made him take the leap, and what has he learned along the way? In this episode, James shares the key differences between running an independent agency vs. a franchise , the lead generation strategies that actually work , and why—...

In this episode, I’m talking about something that’s easily missed but can make all the difference when it comes to converting valuations into instructions: getting in front of all the decision makers . You can deliver the best pitch in the world – but if one key person isn’t there, you’re already on the back foot. I’ll show you how to make sure you’re involving everyone who has a say in the move,...

In this episode, I dive into the real reason so many estate agents are missing out on instructions – and it’s not because the leads are bad. It’s because most agents are giving up far too early in the follow-up process. I’ll break down the stats, share why the fifth follow-up is often where the magic happens, and explain how to build a simple, consistent follow-up process that keeps you top of min...

Pricing mistakes, low fees, and struggling to convert leads—sound familiar? Robin Waite , business coach, bestselling author, and pricing expert, has worked with thousands of entrepreneurs (including estate agents) to help them charge what they’re worth and scale their businesses with confidence. In this episode, Robin breaks down the biggest pricing mistakes agents make, the mindset shifts needed...

If you’re struggling to bring properties to the market, the problem isn’t just finding new leads—it’s understanding what’s holding your current potential sellers back. In this episode, I’m sharing: 🎯 A simple exercise to pinpoint exactly where your next instruction is coming from 🎯 Why some sellers hesitate to list—and how to remove those roadblocks 🎯 Practical steps to improve your process and...

Struggling to keep track of your cash flow ? Not sure where your money’s really going? 💰 In this episode, we break down how using money pots can give you total control over your estate agency’s finances—so you always know what’s coming in, what’s going out, and what’s truly yours . Here’s what we cover: 🏦 How splitting your income into different money pots keeps your business on track 🏦 The key...

For nearly 15 years, Adam MacKay has been at the helm of MacKay Property Group, building a powerful brand in the estate agency world. But what truly sets him apart is his bold decision to transition his agency to the EXP brokerage model —long before it became a widely considered option for agents. In this episode, Adam shares his journey, the challenges and wins of moving to EXP, and why he believ...

Most estate agents undercharge for their services—and they don’t even realise it. The biggest reason? It’s not the market, the competition, or even the clients… it’s you. In this episode, I’m unpacking: 🎯 How fees vary between estate agents with industry experience vs. those without 🎯 Why you’re likely the biggest reason your fees haven’t increased 🎯 The tipping point where you should absolutel...