Prime Creative Media

The Engine Room

Business EN ↓ 3 episodes

The Engine Room is where the thinking behind high-performing B2B marketing comes to life. Hosted by CEO Christine Clancy and Head of Sales & Marketing Laura Pearsall, the podcast explores the ideas, trends and real-world strategies shaping the future of B2B marketing. Backed by insights from Prime Creative Media's audiences, campaigns and industry research, each episode unpacks what's working right now – and what's not. If you're a B2B marketer looking for practical insights, smarter thinking and a clearer view of where the industry is heading, this is your inside track.

Author

Prime Creative Media

Episodes

Why your marketing numbers don't always match (and what's really going on) 06.07.2026 40:56

Why don't your marketing numbers ever match – and should they? In this episode of The Engine Room, Laura Pearsall is joined by Prime Creative Media's Head of IT, Chris Forrest, to unpack one of the biggest frustrations in modern marketing: reporting. From mismatched analytics dashboards to bots, autoclick traffic and attribution gaps, this episode takes a behind-the-scenes look at how market...

What are the fundamentals of B2B marketing? 01.06.2026 30:15

In this episode of The Engine Room, Christine Clancy and Laura Pearsall go back to basics, breaking down the five core principles that underpin high-performing B2B marketing. From educating buyers and navigating long sales cycles to building relationships, brand and choosing the right channels, this episode explores what marketers need to get right before chasing tactics. Grounded in real-...

What really drives B2B buying decisions in 2026? 18.05.2026 29:00

In the first episode of The Engine Room , Christine Clancy and Laura Pearsall unpack insights from Prime Creative Media's latest reader survey, exploring how today's B2B buyers are researching, evaluating and making purchasing decisions. Drawing on responses from 856 decision-makers across nine industries, this episode dives into the key shifts shaping B2B marketing – from the growing importance o...