The Engine Room

Why don't your marketing numbers ever match – and should they?   In this episode of The Engine Room, Laura Pearsall is joined by Prime Creative Media's Head of IT, Chris Forrest, to unpack one of the biggest frustrations in modern marketing: reporting.   From mismatched analytics dashboards to bots,  autoclick  traffic and attribution gaps, this episode takes a behind-the-scenes look at how market...

In this episode of The Engine Room, Christine  Clancy  and Laura Pearsall go back to basics, breaking down the five core principles that underpin high-performing B2B marketing.   From educating buyers and navigating long sales cycles to building relationships,  brand  and choosing the right channels, this episode explores what marketers need to get right before chasing tactics.   Grounded in real-...

In the first episode of The Engine Room , Christine Clancy and Laura Pearsall unpack insights from Prime Creative Media's latest reader survey, exploring how today's B2B buyers are researching, evaluating and making purchasing decisions. Drawing on responses from 856 decision-makers across nine industries, this episode dives into the key shifts shaping B2B marketing – from the growing importance o...