TruStory FM

The Engage For Good Podcast with Alli Murphy

Business EN ↓ 438 episodes

Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!

Author

TruStory FM

Category

Business

Podcast website

engageforgood.com

Latest episode

Jan 23, 2024

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Episodes

KIND Invests $20M in Empatico to #SparkEmpathy 31.10.2017

Today on Cause Talk Radio, Megan and Joe talk to George Khalaf, Executive Director, Empatico. Empatico is a $20 million initiative from The KIND Foundation, started by KIND Snacks, to broaden kids' world views through meaningful interactions with peers across the globe. The free online learning tool will enable students to practice communication and leadership skills needed to succeed in a divided...

How Visit.org is Partnering with Nonprofits to Offer Unique Travel Experiences 24.10.2017

Today on Cause Talk Radio, Megan and Joe talk to Michal Alter, Co-Founder and CEO of Visit.org, about how this B-Corp is curating different local travel experiences, ranging from free to several thousand dollars per person, all in the name of social good! The traveler gets an authentic travel experience and 100% of host revenue is invested back into the local community. On the show, Megan, Michal,...

REI Aims to Reclaim Outdoors for Women with 'Force of Nature' 17.10.2017

Today on Cause Talk Radio, Megan and Joe talk to Laura Swapp, Director of Public Affairs & Next Gen Marketing at REI, about an ambitious new campaign called Force of Nature. The goal of Force of Nature is a total disruption of the dominance of male imagery, heroes, and stories as "masters of the outdoors." Force of Nature seeks to reclaim the outdoors for women of all ages, races, sizes, and g...

This Beauty Brand is Empowering Girls with Every Brow Wax 10.10.2017

Today on Cause Talk Radio, Megan and Joe talk to Annie Ford Danielson, Global Beauty Authority at Benefit Cosmetics about the Bold is Beautiful Project, which has raised $11 million waxing women's (and men's) brows in 17 countries. The Bold is Beautiful Project is the company's annual global philanthropy program dedicated to providing resources and opportunities to help empower women and girls aro...

Brooks, REI Team Up to Support National Parks with Limited Edition Shoes 03.10.2017

Today on Cause Talk Radio, Megan and Joe talk to Ed Riegert, retail marketing manager for Brooks, and Kristin Finton, footwear merchandising manager for REI, about the National Parks Collection, an exclusive line of shoes and tees being sold at REI that celebrates five iconic national parks and benefits the National Park Foundation. On the show, Megan, Ed, Kristin, and Joe discuss: How the Nation...

'Tide Loads of Hope' Is Helping Texas & Florida Clean Up After Hurricanes 26.09.2017

Today on Cause Talk Radio, Megan and Joe talk to Anne Candido, Fabric Care Communications, Procter & Gamble about bringing relief to residents affected by Hurricane Harvey and Irma with P&G product kits and  Tide Loads of Hope  laundry services. On the show, Megan, Anne, and Joe discuss: How Tide Loads of Hope got started and how it has evolved. What's in the "care kits" that P&G distr...

PepsiCo’s Anti-Hunger Program Fuels Kids and Innovation 19.09.2017

Today on Cause Talk Radio, Megan and Joe talk to Matt Smith, Director of PepsiCo’s Food for Good program a purpose-driven business initiative within PepsiCo that tackles child hunger by making healthy food more physically and financially accessible for low-income families. On the show, Megan, Matt, and Joe discuss: Background on the Food for Good and whom the program serves. Which PepsiCo products...

The North Face: 'Walls are Meant for Climbing' 12.09.2017

Today on Cause Talk Radio, Megan and I talk to Ann Krcik, Senior Director of Outdoor Exploration for The North Face, and Adrian Benepe, Senior Vice President for The Trust For Public Land (TPL), about Walls Are Meant For Climbing, a campaign that aims to spark conversation about building trust and community around — and beyond — climbing walls. The partnership also includes a one million dollar do...

Lowe's Raises $1.5 Million with In-Store Fundraiser, Will Renovate 50 Boys & Girls Clubs 05.09.2017

Today on Cause Talk Radio, Megan and Joe talk to James Frison, Director, Community Relations for Lowe's, about Renovation Across the Nation, an annual $2.5 million initiative where Lowe’s gives a $50,000 grant and hands-on support from employee volunteers to one Boys & Girls Club in each of the 50 states to refurbish the facility. This year, customers joined in on the effort by donating at any...

229: Zappos Sponsors Pet Adoptions with 'Friends on Us Fridays' 22.08.2017

Today on Cause Talk Radio, Megan and Joe talk to Steven Bautista, Karma Kommando at Zappos, about Friends on Us Fridays, a new initiative furthering the brand's commitment to animal advocacy and pet adoption. Beginning this month, Zappos for Good, in partnership with the North Shore Animal League of America, will sponsor adoptions at select shelters across 15 states and 36 cities every Friday lead...

228: Donate Your Cash Back Rewards to Good Causes with 'Charity Charge' 15.08.2017

Today on Cause Talk Radio, Megan and Joe talk to Stephen Garten, CEO of Charity Charge, a socially conscious credit card. Unlike most credit cards which earn you bonus points or miles, a Charity Charge credit card allows cardholders to earn 1% cash back to ANY nonprofit of their choice. On the show, Megan, Stephen, and Joe discuss: How Charity Charge got started. How Charity Charge is able to give...

227: How Influencers Can Power Cause Marketing Campaigns 08.08.2017

Today on Cause Talk Radio, Megan and Joe talk to Scott Pansky, co-founder, and Katie Malark, Senior Director, Research, of Allison + Partners, about a new study on how digital Influencers can drive donations and engagement with causes. On the show, Megan, Scott, Katie, and Joe discuss: How Scott and Katie define an "influencer." Why Allison + Partners decided to do a study on the connection betwee...

226: Ohio Ice Cream Maker Raises Cool Cash to Cream Cancer 01.08.2017

Today on Cause Talk Radio, Megan and Joe talk to Luconda Dager, President of Velvet Ice Cream, about their long-term partnership with Pelotonia, a grassroots bike tour that funds cancer research at The Ohio State University. On the eve of this year's ride, Pelotonia is working with partners like Velvet Ice Cream to exceed last year's total of over $24 million raised. On the show, Megan, Luconda an...

225: How National NPOs Can Work Effectively with Field Offices on Corporate Partnerships 25.07.2017

Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of Atlanta-based For Momentum, on what's needed for a national partnership to succeed both for the national headquarters and the field offices. A recent study from For Momentum gathered data on important aspects of the most successful nationwide partnership collaboration across the nonprofit landscape. The findings give nonpro...

224: How Children's Miracle Network Raises 70% of its Revenues from Retailers 18.07.2017

Today on Cause Talk Radio, Megan and Joe talk to Clark Sweat, Chief Revenue Officer at Children's Miracle Network (CMN) about CMN's incredible success with checkout charity. On the show, Megan, Clark and Joe discuss: CMN's continued success with checkout charity. The average tenure of a CMN partner is 20 years! How CMN keeps its checkout charity programs fresh and raising lots and lots of money. T...

223: How b.good is Building a Business Full of Social Good 11.07.2017

  Today on Cause Talk Radio, Megan and Joe talk to Jon Olinto, co-founder of b.good, a Boston-based chain of farm-to-table burgers and fries joints with 54 locations up and down the east coast, about how his b.good leverages every aspect of its business to support the local community. On the show, Megan, Jon, and Joe discuss: How b.good got started and how social good was mixed in right from the b...

222: Cone Asks Consumers: "What Do You Want Companies To Stand Up For?" 04.07.2017

Today on Cause Talk Radio, Megan and Joe talk to Alison DaSilva, Executive Vice President, Cone Communications, about their latest study, the Cone Communications 2017 CSR Study. This year’s research shows that consumers care about CSR more than ever, with 89% of Americans saying they would switch brands to one associated with a good cause. In addition, the tumultuous past year has only convinced c...

221: First Tobacco, Now Chemicals: CVS Balances Profit with Purpose 27.06.2017

Today on Cause Talk Radio, Megan and Joe speak to Cia Tucci, Vice President of CVS Health’s Store Brands and Quality Assurance Department, about the brand's recent decision to remove potentially dangerous ingredients from their line of personal care products. On the show, Megan, Cia, and Joe discuss: What brought about the decision to address ingredients in personal care products. The important ro...

220: Merrick Pet Care, K9s for Warriors Join Forces to Help Vets 20.06.2017

Today on Cause Talk Radio, Megan and Joe talk to Pete Brace, Vice President of Pet Parent Relations & Communications for Merrick Pet Care, a leader in natural and organic pet food, about their 3-year partnership with K9s for Warriors. Merrick Pet Care is making a difference in the lives of vets with PTSD! On the show, Megan, Pete and Joe discuss: How Merrick got involved with K9s for Warriors....

219: How This Chain of Garden Centers Raises Six-Figures with Cause Marketing 13.06.2017

Today on Cause Talk Radio, Megan and Joe talk to A. J. Petitti, President of Petitti's Garden Centers, a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital. The program has consistently raised over $100,000 thanks to an enthusiastic fundraiser at Petitti's stores and matching gift support from Scotts Miracle-Gro. On the show, Megan, A. J., a...

218: This Snack Company is Helping Families Worldwide Put Meals First 06.06.2017

Today on Cause Talk Radio, Megan and Joe talk to Sarah Delea, President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents. MIF is the giving arm of Mondelez International, a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and Trident gu...

217: Skincare Brand Donates When You #GoNaked 30.05.2017

In this episode of Cause Talk Radio, Megan and Joe talk to Kari Hayden Pendoley, head of the Rodan + Fields Prescription for Change Foundation, the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #RFGoNaked fundraiser. On the show, Megan, Kari and Joe discuss: The background of Rodan + Fields and their business model of Independe...

216: How Whirlpool is Cleaning Up a Major Attendance Problem in Schools 23.05.2017

Today on Cause Talk Radio, Megan and Joe talk to Alison McArthur, Community Achieves Coordinator for Metro Nashville Public Schools about the The Whirlpool Care Counts laundry program. Whirlpool is fighting against education inequality by installing washers and dryers in schools to remove this barrier to attendance, and give students the confidence they need and deserve to get through class each d...

215: Why Your Cause Should be Active on Instagram 16.05.2017

Today on Cause Talk Radio, Megan and Joe talk to Jeremy McGilvrey, an entrepreneur, author, and trainer who's amassed a massive audience on Instagram. Jeremy is here to share his advice on how causes can use the Internet's hottest property to recruit and engage supporters and to raise money.  On the show, Megan, Jeremy, and Joe discuss: The business case for being on Instagram. Jeremy's own journe...

214: A Look Back at Our Favorite Episodes From the Past 200 Shows 09.05.2017

Today on Cause Talk Radio, Megan Joe talk to....each other! Don't worry. We're sure you'll enjoy it because we're belatedly celebrating the show's 200th episode with a look back at our favorite episodes of Cause Talk Radio. Here are the must-listen shows that Megan and Joe picked. 104: Content Marketing and the Future of Nonprofit Fundraising 132: White Castle's In-Store Fundraising Spikes 48%. Wh...

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