TruStory FM
The Engage For Good Podcast with Alli Murphy
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!
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Episodes
Partnership for a Healthier America on Growing, Managing a Successful Corporate Partnership Program 01.05.2018 22:31
Today on Cause Talk Radio, Megan and Joe talk to Adrienne Weil, Vice President of Partnerships at Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing, and measuring the impact of both. Links & Notes Partnership for a Healthier America Adrienne on Twitter
Chico's FAS Reports On First Year Partnership Success with Habitat for Humanity 24.04.2018 18:50
Today on CauseTalk Radio, Megan and Joe talk to Pam Avesian, Vice-President at women's retailer Chico’s FAS, about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. Links & Notes Chico's FAS Cares Habitat for Humanity’s Home is the Key
The Mom Project Helps Moms Return to Work on Their Terms 17.04.2018 20:53
Today on Cause Talk Radio, Megan and Joe talk to Allison Robinson, Founder, The Mom Project and Brian Zellner, Recruiting Manager at BP, about the BP Returnship Program . This initiative supports professional development among mid-to-upper level working professionals. The program targets women and men who have stepped out of the workforce for family or personal reasons and are now ready to return...
Finding Purpose: One Man's Journey from Attorney to Chocolate Maker 10.04.2018 29:06
Today on Cause Talk Radio, Megan and Joe talk to Shawn Askinosie, Founder & CEO of Askinosie Chocolate and author of the new book, Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul . Sponsor: This week's show is brought to you by Audible! Get a free audiobook to spice up your commute and get. Sign up for your free book at AudibleTrial.com/causetalkradio . You...
Mistakes That Are Killing Your Nonprofit's Chances for Sponsorship 03.04.2018 28:55
Today on Cause Talk Radio, Megan and Joe talk to Chris Baylis, President & CEO of The Sponsorship Collective, about all things sponsorship! Chris is a leading consultant to nonprofits and businesses on sponsorship and how to build win-win partnerships. Links & Notes The Sponsorship Collective Follow Chris Baylis on Twitter
Taco Bell's Unique Scholarship Program Funds Dreamers, Innovators & Creators 27.03.2018 26:09
Today on Cause Talk Radio, Megan and Joe talk to Bjorn Erland, Vice President of People & Experience at Taco Bell and Jennifer Walker, Director of Strategic Development at Taco Bell Foundation, about the award of $3 million in scholarships through its Live Más Scholarship program. This includes $500k in scholarships for Taco Bell employees! Links & Notes Live Más Scholarship
How Organizations Can Measure the Success of Social Impact Programs 20.03.2018 33:35
Today on Cause Talk Radio, Megan and Joe talk to Perry Yeatman, CEO, Perry Yeatman Global Partners, External Director, Mission Measurement about how companies and nonprofits can measure the success of social impact programs. Links & Notes Mission Measurement Using Social Impact to Drive Your Business (with Perry Yeatman Premium Webinar via Engage for Good) Social Impact Measurement - Moving fr...
What Works Better for Checkout Charity, Cashier or Pinpad? This Retailer's $825,000 Answer 13.03.2018 25:37
Today on Cause Talk Radio, Megan and Joe talk to Marty Posch, President, Finish Line Youth Foundation, which is the nonprofit arm of athletic apparel and shoe retailer Finish Line about their work with Special Olympics. This includes a very successful checkout charity program that raised $825,000 over the holidays. Links & Notes Finish Line Foundation Marty Posch on Twitter
Radio Stations Worldwide 'Rock the Casbah' for Human Rights 06.03.2018 21:31
Today on Cause Talk Radio, Megan and Joe talk to Dashel Schueler, Associate Director of Development & External Relations, at Seattle public radio station KEXP, about International Clash Day. The day celebrates the music of the English punk rock band The Clash and others as enablers of social consciousness. Links & Notes KEXP International Clash Day Dashel Schueler on Twitter
City Year Calls 40% of Fortune 100 Companies Partners. Here's How They Did It 27.02.2018 26:31
Today on Cause Talk Radio, Megan and Joe talk to Chris Mann, National Vice President of Corporate Partnerships for City Year, about their corporate partnership program and its growth during Chris' tenure. Links & Notes https://cityyear.org/support-us Chris Mann on Twitter
A Painting Company That Gives Back by 'Painting It Forward' 20.02.2018 25:55
Today on CauseTalk Radio, Megan and I talk to Josh Abramson, Founder & Chief Solutionist at ALLBRiGHT 1-800-PAINTING, about Paint It Forward, a charity paint program that gives back to the local community. Since completing the first Paint It Forward event in 2005, the effort has produced over $1 million worth of free painting services and materials delivered to deserving families and nonprofit...
The GOOD, Upworthy Merger One Year Later. From Good to Great? 13.02.2018 25:02
Today on Cause Talk Radio, Megan and Joe talk to Jennifer Lindenauer, Chief Marketing Officer at Good Media Group about the 2017 merger between viral news and video site Upworthy with media and consulting company GOOD Worldwide. We get an update on the merger and their plans for 2018. Links & Notes Good Media Group GOOD Upworthy Jennifer Lindenauer on Twitter
This Social Enterprise is Using Shea Butter to Grease Wheels of Progress for African Women 06.02.2018 27:21
Today on Cause Talk Radio, Megan and Joe talk to Rahama Wright, Founder & CEO of Shea Yeleen, about her efforts to innovate the shea butter supply chain in West Africa. Her social enterprise, Shea Yeleen, markets and distributes high-quality skincare products while providing living wages to cooperative members in Northern Ghana. The line of shea butter products is being distributed through ret...
This New App Helps Investors Track How Spending Impacts the Planet 30.01.2018 26:58
Today on Cause Talk Radio, Megan and Joe talk to Andrei Cherny, CEO and Co-Founder of Aspiration, a financial firm that helps investors make money and make a difference. The firm has also launched an app — Aspiration Impact Measurement (AIM) — that lets investors see the impact they're making on people and the planet based on where they are shopping and spending every day.
Smoothie King Supports Challenged Athletes with 'Hydrate and Help' Spring Water 23.01.2018 25:04
Today on Cause Talk Radio Megan and Joe talk to Jennifer Herskind, Chief Marketing Officer for Smoothie King, about a new partnership with Challenged Athletes Foundation (CAF), a non-profit organization dedicated to helping people with physical challenges lead active, healthy lifestyles. The 900-store chain will be donating $150,000 through a 25 cent donation to CAF with the sale of every newly-br...
How the Best Nonprofits Position Themselves for Partnership Success 16.01.2018 24:30
Today on Cause Talk Radio, Megan and Joe talk to Kathleen Janus, social entrepreneur, author and lecturer at Stanford University, about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference . Links & Notes KathleenJanus.com (00:00) - Welcome To Cause Talk Radio (00:56) - Introducing Kathleen Janus (02:27) - Why write Social Startup Success?...
Emoji Reaction Project Turns Your Facebook 😡 Into Activism 09.01.2018 26:28
Today on Cause Talk Radio, Megan and Joe talk to Dana Stalker and Rachel Frederick, associate creative directors at Droga5, an advertising agency that has developed the Emoji Reaction Project. It's a clever Chrome extension that transforms your negative Facebook emoji reactions into tangible ways to support good causes and fight injustice. Every time you react with an angry or sad emoji on a post...
This Wisconsin Restaurant Chain Powers Its Giving Back with Tacos 02.01.2018 25:41
Today on Cause Talk Radio, Megan and Joe talk to Anne Kalmer Cainion, Director of Philanthropy and Community Relations BelAir Cantina, a chain of six restaurants in Wisconsin that are giving back to great causes via their Powered by Tacos (PBT) fundraiser. (00:00) - [Sponsor] Engage For Good Halo Awards Submission Now Open! (00:28) - Welcome to Cause Talk Radio! (01:24) - Welcome Belaire Cantina's...
Heineken, Evite Help Party-Goers Choose Responsibly with 'Drink OR Drive' 19.12.2017 21:31
Today on Cause Talk Radio, Megan and Joe talk to Donnica Hawes Saunders, Manager of Alcohol Policy & Government Affairs, Heineken USA about its Drink OR Drive campaign to change consumer behavior and promote responsible decision-making over the holidays. Through January 3rd, Heineken is using the Evite digital invitation platform to encourage consumers to decide early on — at the point of RSVP...
Carol Cone, Chris Noble Talk About Power of Purpose (Collaborative) 12.12.2017 36:12
Today on Cause Talk Radio, Megan and Joe talk to Carol Cone, CEO of Carol Cone on Purpose and The Purpose Collaborative, and Chris Noble, CEO of Matchfire (and Purpose Collaborative member!). They give us an update on the Collaborative and share news on an exciting new platform from electronics giant LG. Links & Notes Carol Cone on Purpose The Purpose Collaborative Matchfire Carol Cone on Twit...
Petco's New App That Rewards Cute Pet Selfies with Donations Will Melt Your Heart 05.12.2017 26:34
Today on Cause Talk Radio, Megan and Joe talk to Brock Weatherup, Executive Vice President Strategic Innovation & Digital Experience at Petco, about the launch of Heads & Tails, the first iOS app where pet parents can both receive a gift card and donate to help animals in need by simply having fun taking cute pet selfies. Links & Notes Heads & Tails (00:00) - Sponsor: Engage For Go...
How This Chain of C-Stores Activated Customers, Employees to Raise $1.35M for MDA 28.11.2017 24:42
Today on Cause Talk Radio, Megan and Joe talk to Mike Richardson, Vice President of Marketing, Casey’s General Stores, a 2000-store convenience store chain in 15 states, about their recent charity pinup fundraiser for the Muscular Dystrophy Association. The $1.35 million raised will be used to help send kids with muscular dystrophy to MDA Summer Camp. Links & Notes Casey's General Store
Nestle Nesquik Raises Funds for Movember with #QuikStache 21.11.2017 17:42
Today on Cause Talk Radio, Megan and Joe talk to Melanie Zachar Kaloski, Nesquik Marketing Manager at Nestle, about QuikStache, a fun campaign with the Movember Foundation to raise awareness of men's health. The campaign included a pledge from Nesquik to match every $10 donation made to the foundation on Movember's 10th birthday. On the show, Megan, Melanie, and Joe discuss: How was Nesquick intro...
Zillow Aims to Evict Housing Worries with 'The Home Project' 14.11.2017 23:56
Today on Cause Talk Radio, Megan and Joe talk to Racquel Russell, Senior Director, Government Relations and Public Affairs of Zillow Group, about a $5 million pledge in cash and in-kind contributions over the next five years to address housing insecurity as part of the company's first social impact program, The Home Project. On the show, Megan, Racquel, and Joe discuss: Can you give us a brief ove...
Hasbro Expands Online Hub That Teaches Kids How to Stand Up for Others 07.11.2017 26:53
Today on Cause Talk Radio, Megan and Joe talk to Karen Davis, Senior Vice President of Global Philanthropy and Social Impact at Hasbro, about “Be Fearless Be Kind,” a philanthropic initiative designed to empower kids to have the compassion and courage to stand up for others and make a difference. To help nurture empathy and compassion, parents and adults can access proven tools and resources throu...
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