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The Engage For Good Podcast with Alli Murphy
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!
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Episodes
Should Smaller Nonprofits Tackle Corporate Partnerships? 12.02.2020 26:42
In this episode of Cause Talk Radio, Megan chats with Rhea Wong, a nonprofit consultant who runs the podcast the Nonprofit Lowdown for small to medium-sized nonprofits. Rhea and Megan chat about her work with nonprofit organizations, her observations about how corporate partnerships have evolved and whether smaller nonprofits should even entertain the potential of partnering with companies. Links...
Kroger Sets Its Sights on Zero Hunger | Zero Waste 05.02.2020 22:12
Across the United States, 37 million Americans struggle with hunger. At the same time, it would take the landmass of Canada and India combined to grow all the food we throw away each year. In 2017 The Kroger Co. announced a new, national effort aimed at ending hunger in the communities it serves and eliminating waste across the company by 2025 in an initiative called Zero Hunger | Zero Waste. In t...
Is Corporate Responsibility A Sham? (The Joe Show) 29.01.2020 28:37
In this episode of Cause Talk Radio, Mega is joined by regular Joe Waters of SelfishGiving.com for The Joe Show! The duo discusses popular posts from 2019 including several interesting research studies on guaranteed minimums and corporate development salaries as well as ‘social impact stats you should know’. They review Larry Fink’s CEO letter focused on sustainability and Robert Reich’s claim tha...
A Million Ways JetBlue Leverages Employee Engagement For Good 22.01.2020 25:37
In November 2019 JetBlue celebrated a major milestone in having crew members volunteer more than one million hours in their local communities, an incredible accomplishment, especially considering the size of the JetBlue employee community. They celebrated with a unique initiative called "Share Your Good" in which they encouraged employees AND consumers to share how they make the world a better pla...
Transformational Partnerships, Co-Creation and Social Innovation With Save The Children 15.01.2020 32:46
In this episode of Cause Talk Radio Megan chats with Kevin McAndrew, Senior Director of Social Innovation Partnerships at the nonprofit Save the Children. Kevin and Megan discuss how corporate partnerships have evolved over the years and how his organization has worked to scale and adapt in new and sophisticated ways. The two discuss skills based volunteering, cause marketing, employee engagement...
RBC, WE Nurture Entrepreneurial Ideas In Canadian Youth 08.01.2020 28:24
In this episode of Cause Talk Radio, we head north of the border to chat with some of our Canadian social impact colleagues from two incredibly prominent Canadian organizations: RBC and WE. RBC's Senior Director, Youth Strategy and Innovation, Mark Beckles and WE's Chief Development Officer for Partnerships, Erin Barton joins Megan to talk about a new initiative for their long-standing partnership...
Top Social Impact Trends For 2019 (The Joe Show) 25.12.2019 28:33
In this episode of Cause Talk Radio, Megan chats with regular monthly guest Joe Waters of SelfishGiving.com. They kick off the conversation of GivingTuesday highlights and what company efforts rose to the top this year and then transition to reviewing the top purpose trends of 2019 including climate change, CEO activism, plastics, youth and employee activism and more. And Megan crowns 2019 the "ye...
Ugly Sweaters, Cozy Socks And Gingerbread Houses: How BGCA Celebrates The Holidays With Corporate Partners 18.12.2019 22:08
It’s the holidays and in this episode of Cause Talk Radio Megan talks with Chad Royal Pascoe, National Vice President of Corporate and Cause Partnerships for The Boys and Girls Clubs of America about what their corporate partners are up to this holiday season. They discuss Giving Tuesday, how the holidays fits into their larger partnership picture and how BGCA can be a fit for a wide variety of co...
Mastercard’s True Name Cards Demonstrate That #AcceptanceMatters 11.12.2019 22:21
Transgender and non-binary individuals often report being harassed, denied services or even being attacked when they show IDs with a name or gender that doesn’t match their presentation. And many forego the cost, complexity and anxiety associated with legal name and gender changes. When Mastercard learned about these challenges, they decided to do something about it. In this episode of Cause Talk...
How PayPal Powers Giving(Tuesday) 03.12.2019 30:13
It’s Giving Tuesday and in this episode of Cause Talk Radio, Megan talks to Oktay Dogramaci, Global Head of Cause-Related Solutions for PayPal about their GivingTuesday activations and how PayPal powers giving on this day and beyond. Last year on GivingTuesday PayPal customers in 180 countries donated nearly $98 million to charitable causes! Oktay and Megan chat about the growth of GivingTuesday s...
Behind The Scenes With #TeamTrees And The Arbor Day Foundation 27.11.2019 27:09
TeamTrees is an influencer-driven fundraising initiative that started when the community of a 21-year-old YouTuber named MrBeast challenged him to plant 20 million trees to commemorate hitting 20 million subscribers. In partnership with the Arbor Day Foundation MrBeast, along with 600 other YouTubers as well as CEOs like Elon Musk, Jack Dorsey and Marc Benioff started the #TeamTrees campaign that...
Influencers, Veterans And Leveraging ‘Ok, Boomer’ For Good (The Joe Show) 20.11.2019 24:57
In this episode of Cause Talk Radio, Megan chats with regular monthly guest Joe Waters of SelfishGiving.com. This episode spans all sorts of social impact topics, from Joe’s recent webinar on influencers in social impact and what he learned to #TeamTrees with YouTuber MrBeast and how The Arbor Day Foundation ran with what started out as an internet challenge. Megan and Joe debrief on Veterans Day...
Point of Sale Fundraising Trends with CMN Hospitals: Round Up, Apps and Employee Giving 13.11.2019 24:59
Point of sale fundraising is one of the most effective ways for charities to raise money from consumers in a retail environment and one of the leaders in this space is Children’s Miracle Network Hospitals, which has raised $6.9 BILLION for its 170 partner children’s hospitals around the country since 1983. In this episode of Cause Talk Radio, I talk with Clark Sweat, Chief Revenue Officer and Juli...
Consumers Round Up To Help Macy’s Salute Those Who Serve 06.11.2019 32:21
For 43 years, Macy’s has hosted the nation’s largest Fourth of July celebration in New York City. This year, they launched more than 70,000 shells over the Brooklyn Bridge. But Macy’s support of military families, veterans and active duty military extends far beyond fireworks. This past July, Macy’s launched the second year of a cause marketing campaign called “Macy’s Salutes Those Who Serve” in w...
Disney 'Team of Heroes' Goes All In To Transform Children's Hospitals Around The Globe 30.10.2019 27:28
In March, The Walt Disney Company announced an initiative that will dedicate more than $100 million over a 5-year period in company resources, including cash, products and services, to reinvent the patient and family experience in children’s hospitals across the globe as part of their 'Team of Heroes' social impact program. In this episode of CauseTalk Radio, Megan has a conversation with Elissa M...
Venmo, GoFundMe, Guns, Brands And Charities 23.10.2019 28:53
In this episode of CauseTalk Radio, Megan and Joe discuss all sorts of social impact, top-of-mind happenings including: A cautionary tale of how Carson King inadvertently turned Venmo into a massive fundraising platform for a children’s hospital and grabbed brand love (then hate) along the way from Busch Lite. How charities have a love/hate relationship with GoFundMe and how some have even turned...
Nationwide Children’s Hospital’s ‘On Our Sleeves’ Movement Mobilizes Corporate Partners For Pediatric Mental Health 16.10.2019 26:44
One in five children lives with a significantly impairing mental illness and suicide is the second leading cause of death among 15-25 year olds. Because kids don’t wear their thoughts on their sleeves, we don’t know what they might be going through. Almost a year ago on World Mental Health day, Nationwide Children’s Hospital launched a movement called ‘On Our Sleeves’ with a promise of advocacy, e...
The Listen Campaign Will Raise $1 Billion For Kids Around The Globe 10.10.2019 42:48
In this episode of Cause Talk Radio, Megan and Joe chat with Tony Hollingsworth, legendary producer behind some of the most historic global issue campaigns like "Nelson Mandela 70th Birthday Tribute' and 'The Wall - Live in Berlin'. Tony is back with plans to launch a massive, global campaign in 2020 called The Listen Campaign to bring attention, awareness and funds to the one billion vulnerable a...
Rice Krispies Treats Makes On-Pack Love Notes More Inclusive With Sensory Stickers 02.10.2019 23:39
Today Joe and Megan chat with Kris Bahner, Senior Vice President of Global Corporate Affairs with Kellogg about their new Rice Krispies Treats Sensory Love Notes campaign in partnership with nonprofit Autism Speaks*. Several years ago, Rice Krispies Treats first developed writable wrappers on 2017 where parents could write encouraging notes directly on the packages of Rice Krispies Treats to put i...
In The Wake Of Disaster, JetBlue Soars 10.10.2018 29:15
In this episode of Cause Talk Radio, Megan and Joe chat with Icema Gibbs, JetBlue’s VP of CSR about the airline’s robust corporate disaster giving history and ongoing initiatives. We also dive into lessons learned from the catastrophic 2017 hurricane season (one of the worst on record) in which JetBlue played a special role. On the show Joe, Megan and Icema discuss: JetBlue’s top priorities after...
The Future of Cause Talk Radio & Our Favorite Episodes of 2018 05.06.2018 27:32
Today on Cause Talk Radio, Megan and I talk to ... each other! We share our plans for Cause Talk Radio. (Don't worry! We'll be back.) In other news, Megan and I also share our favorite shows of 2018. What's our big news? Which shows did we choose? Well, you'll just have to listen to find out!
Nonprofits and GDPR: What You Need to Know 29.05.2018 24:05
Today on Cause Talk Radio, Megan and Joe talk to Ryan Baillargeon, CEO of Toronto-based Grassriots about the European Union's General Data Protection Regulation (GDPR) and why nonprofits should be paying attention to it. Links & Notes Grassriots
Does Doing Good with CSR Really Give Companies, Employees License to be Bad? 22.05.2018 39:17
Today on Cause Talk Radio, Megan and Joe talk to Chris Jarvis, Partner at Realized Worth and Executive Director of the RW Institute about a recent episode of the Freakonomics podcast entitled “Does Doing Good Give You License to be Bad?” The show makes some pretty serious claims about CSR programs that we examine and debunk! Links & Notes RealizedWorth RW Institute RW Institute on Twitter
How Echoing Green Turns Business Leaders Into Social Sector Mentors 15.05.2018 24:47
Today on Cause Talk Radio, Megan and Joe talk to Kate Hayes, Director of Direct Impact for Echoing Green about their unique efforts to spot emerging mid-career business leaders and invest deeply in their success to accelerate their impact in the social sector. On the show, Megan, Kate, and Joe discuss: What is Echoing Green and the Direct Impact program? What’s the profile of a typical participan...
This Household Products Company is Cleaning Up with Cause Marketing 08.05.2018 21:49
Today on Cause Talk Radio, Megan and Joe talk to Mike Esposito, Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. Links & Notes O-Cedar's Community Page Habitat's Home is the Key
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