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The Engage For Good Podcast with Alli Murphy
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!
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Episodes
PopSockets Is Helping Consumers Do Good Through Poptivism (Halo Winner) 10.07.2020 29:48
We're back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year’s Halo Award winners. This episode features the Silver winner for the Consumer Activated Corporate Donation category, a PopSockets initiative called “Poptivism” Megan is joined by Jennifer Forman, Director of Poptivism & Corporate Citizenship with PopSockets. They disc...
Activision Blizzard, Call of Duty Endowment Raise Awareness, Funds To Employ Vets (Halo Winner) 08.07.2020 30:02
We’re back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year’s Halo Award winners. This episode features the Silver winner in the Social Service category, an effort called HireHonor: a collaboration between Activision Blizzard and the Call of Duty Endowment. Megan is joined by Dan Goldenberg who serves as Executive Director for the...
Anheuser-Busch and National Volunteer Fire Council Are Hydrating Our Nation’s Heroes (Halo Winner) 03.07.2020 23:23
We're back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year's Halo Award winners. This episode features the Silver winner for the Disaster Prevention/Relief category, an initiative called Hydrating Our Nation’s Heroes: a partnership between Anheuser-Busch and the National Volunteer Fire Council. Megan is joined by Adam Warrington,...
When Engaging Employees, Vivint Taps ‘The Power of One’ (Halo Winner) 01.07.2020 22:47
We’re back with another special edition of Cause Talk Radio in which we feature a deep dive conversation w/ one of this year’s Halo Award winners. This episode features the Gold winner for the Group Volunteerism category, an effort called The Power of One from Vivint Smart Home. Megan is joined by Holly Mero Bench, Director of Vivint Gives Back. They dig into why Vivint focuses on helping families...
CSX Is ‘Serving Those Who Serve’ With Pride In Service (Halo Winner) 26.06.2020 40:20
We’re back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year’s Halo Award winners. This episode features the Gold winner for the Employee Engagement category, an initiative from rail company CSX called Pride in Service. Megan is joined today by Bryan Tucker, CSX VP of Corporate Communications, as well as a LIVE audience who weigh in...
Walgreens and WE Talk Trauma, Mental Health And Well-Being With Teachers (Halo Winner) 24.06.2020 35:22
We’re back with another special edition of Cause Talk Radio in which we feature a deep dive conversation w/ one of this year’s Halo Award winners. This episode features the Silver winner for the Education category, an effort called WE Teachers a partnership between Walgreens and WE. Megan is joined by Dana Glim, Director of Brand Marketing for Walgreens and Erin Barton, Chief Development Officer f...
Abercrombie & Fitch And The Trevor Project Partner To Promote Authenticity, Inclusion (Halo Winner) 19.06.2020 31:54
We're back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year's Halo Award winners. This episode features the Silver Winner in the Inclusion category, an initiative called 'Face Your Fierce', a partnership between Abercrombie & Fitch and The Trevor Project. Megan is joined by Carey Krug, SVP and Head of Marketing for Abercrombie...
DSW and Soles4Souls Help Consumers Donate Shoes, Support Micro-Entrepreneurs (Halo Winner) 17.06.2020 33:58
We're back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year's Halo Award winners. This episode features the Gold Winner in the Consumer-Activated Corporate Donation category, a partnership between DSW & Soles4Souls. Megan is joined by Amy Stevenson, Chief Marketing Officer for DSW and Buddy Teaster, CEO of Soles4Souls. They dis...
Mastercard’s Girls4Tech Engages Employees, Girls To Advance STEM Careers (Halo Winner) 12.06.2020 24:56
Eighty percent of jobs in next decade need some combination of STEM skills. Yet only 30% of the STEM workforce is comprised of women. To address this shortage of women in STEM careers, in 2014 Mastercard created an employee engagement effort called Girls4Tech, designed to showcase the in-house expertise of the global payments processor. Girls4Tech won the Gold Halo Award in 2020 for the Skilled Vo...
Tim Hortons, Special Olympics Canada #ChooseToInclude On Day of Inclusion (Halo Winner) 10.06.2020 23:05
We’re back with another special edition of Cause Talk Radio in which we feature a deep dive conversation w/ one of this year’s Halo Award winners. This episode features the Gold winner for the Inclusion category, an effort called Day of Inclusion with partners Tim Hortons and Special Olympics Canada. Megan is joined by Chris Wakefield who leads the Regional Marketing and Sponsorships Team for Tim...
H&R Block Is Making Every Block Better 20.05.2020 26:29
When the Covid-19 pandemic struck, H&R Block was one of the first companies that sprung into action, sharing valuable resources with small business and individuals about navigating the federal government CARES Act as well as providing low- and no-cost tax services to a variety of individuals. In this episode of Cause Talk Radio, Megan speaks to Vinoo Vijay, CMO of H&R Block, about their Co...
During Pandemic, Planet Fitness Pivots To Pizza 13.05.2020 17:53
When COVID-19 struck and all fitness centers had to close their doors, Planet Fitness quickly pivoted and started offering free work-INs to everyone on their Facebook page. In this episode of Cause Talk Radio, Megan talks to McCall Gosselin, Senior Vice President of Communications & Corporate Social Responsibility for Planet Fitness about how they're leveraging these work-ins to feed healthcar...
Activision/Blizzard, Riot Games Encourage Gamers To Play Apart Together 06.05.2020 26:08
When the World Health Organization needed to share key messages to contain the spread of COVID-19, it turned to the gaming industry for assistance. Originally started with 18 game industry leaders, the #PlayApartTogether initiative now includes nearly 60 gaming companies that encourages their vast network of users to follow the WHO’s health guidelines—including physical distancing, hand hygiene, r...
David Hessekiel on The Future of Corporate Social Impact 29.04.2020 31:08
In this episode of Cause Talk Radio, Megan chats with Engage for Good President David Hessekiel. In addition to being a COVID-19 survivor himself, David….like all of us….has had to make a few changes in the way he works. Megan and David discuss switching an in-person event to a virtual one, the most impactful corporate social impact campaigns right now and what nonprofits are saying about their pa...
Anheuser-Busch Redirects Sponsorship Dollars To COVID-19 Response 22.04.2020 21:58
When all live sporting and entertainment events were canceled due to the COVID-19 pandemic, Anheuser-Busch made the decision to redirect sponsorship dollars to nonprofit partners including the American Red Cross. One of the greatest needs in the country right now is blood donations, which have fallen off sharply in recent weeks due to stay-at-home orders and the difficulty of social distancing whi...
#SaveWithStories Brings Learning To Kids During COVID-19 15.04.2020 25:36
The COVID-19 pandemic has closed schools and sent 55 million children home, leaving a huge education gap as well as creating hunger issues for a significant number of them. In response, celebrities Jennifer Garner and Amy Adams decided on a Friday evening they wanted to do something to support children out of school, Save the Children sprung into action and partnered with No Kid Hungry to create a...
How To 'Think Outside The Building' With Rosabeth Moss Kanter 08.04.2020 30:05
Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change and is Megan’s guest in this episode of Cause Talk Radio. Professor Kanter co-founded the Harvard University-wide Advanced Leadership Initiative, guiding its planning from 2005 to its launch in 2008 and serving as Founding Chair and Director fr...
COVID-19 Resources, Tips and Sanity Keepers (The Joe Show) 01.04.2020 19:10
In this episode, Megan talks to regular guest Joe Waters ( SelfishGiving.com ) about all things related to the COVID-19 pandemic: how Joe is counseling nonprofit organizations to up their game when it comes to creating a digital following, helpful resources they’ve seen in the social impact space and last but definitely not least the things that are keeping them both sane during this challenging t...
Corporate Partnerships, COVID-19 And CSR With Habitat For Humanity 24.03.2020 26:41
Habitat for Humanity International is Engage for Good’s Golden Halo Award Winner for Nonprofits this year, honored for their excellent work with corporate partners, particularly through their ‘Home Is the Key” signature cause initiative started 4 years ago. In this episode of Cause Talk Radio, Megan interviews Habitat’s CEO Jonathan Reckford first about how they’re responding to and impacted by th...
Sponsorship During COVID-19: Cancelled Events, Postponing And Refunds 19.03.2020 24:45
The COVID-19 Global Pandemic has taken us all by surprise and left many of us feeling helpless and uncertain. Those of us with events have to make particularly hard decisions. In this episode of Cause Talk Radio, Megan chats with Chris Baylis of The Sponsorship Collective who has some tips for you to consider when it comes to event sponsorship and a decision-making framework as you contemplate whe...
Colgate's New Toothpaste Tube Is Actually Recyclable 18.03.2020 22:03
Did you know that most toothpaste tubes are made from plastic and aluminum, making them impossible to recycle? It took five years of development but Colgate thinks it's finally come up with a solution in the form of its Smile for Good toothpaste tube made from high density polyethylene (HDPE) -the same plastic used for making milk jugs. In this episode of Cause Talk Radio, Megan talks to Ann Tracy...
How Yoobi Scales Social Enterprise 11.03.2020 25:07
Millions of kids in the United States do not have fundamental school supplies to learn and be successful. This affects not only their school work — it affects their confidence. So teachers step in and spend their own money to make sure students can learn. On average, teachers spend $560 out of their own pockets to support their students each year. In this episode of Cause Talk Radio Megan talks to...
Zappos’ Goods for Good Provides Conscious Consumers A One-Stop Purpose Shop 04.03.2020 20:09
Launched in November, Zappos’ Goods for Good is a one-stop shopping platform that aims to provide conscious consumers with a place they can shop their values. In this episode of Cause Talk Radio, Megan talks with Anna Copilevitz, Charity Buyer & Project Manager at Zappos about this new platform that curates a wide variety of purpose-focused products, from vegan items to those that give back. M...
Bezos’ Billions, Brilliant Halo Finalists, Books and B2B (The Joe Show) 26.02.2020 25:34
In this episode of Cause Talk Radio, Megan chats with monthly guest Joe Waters of SelfishGiving.com for The Joe Show! The duo discusses this year’s Halo Finalists (just announced!), the new social impact book club (there’s still time to join us), Carol Cone’s new B2B purpose research and Jeff Bezos’s whopping $10 billion donation to combat global warming and more! Links & Notes Halo Award Fina...
FinalStraw Asks Consumers to #SuckResponsibly 19.02.2020 28:49
The use of single-use plastics has become a very visible target for sustainability advocates in the U.S. and the low-hanging fruit in the war against their usage are plastic straws. In July of 2018, Seattle was the largest city to ban its use and several large companies including Starbucks and McDonald’s followed suit. In this episode of Cause Talk Radio, Megan chats with Emma Rose, founder of Fin...
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