The Engage For Good Podcast with Alli Murphy

Today on Cause Talk Radio, Megan and Joe talk to Peter Zandee, U. S. Sales Manager, Tony's Chocolonely, about their efforts to fight child slavery in the chocolate industry in West Africa. On the show, Megan, Peter and Joe discuss: How Tony's got started by a Dutch journalist who was appalled by the slavery in West Africa. The founders had no experience making chocolate or working in West Africa....

Today on Cause Talk Radio, Megan and Joe are talking to Erich Marx, Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key. This month, Nissan is aiming to raise $250,000 for Habitat by donating $1 for each time the hashtag #HomeistheKey is used online. On the show, Megan, Erich and Joe discuss: How Nissan got...

Today on Cause Talk Radio, Megan and Joe talk to Icema Gibbs, Director, Corporate Social Responsibility, for JetBlue Airways, about JetBlue for Good. The goal of JetBlue for Good is to inspire humanity – both in the air and on the ground. It's focused on giving back in meaningful ways in the communities the airline serves and to inspire others to do the same. On the show, Megan, Icema and Joe disc...

Today on Cause Talk Radio, Megan and Joe talk to Scott Goldberg, President of Bankers Life, a national life and health insurance brand, about their work with the Alzheimer's Association. In their 14 years of support, the company has raised more than $4.5 million to support the Alzheimer care, education and research. And they've done it by asking their agents to hit the streets and collect donation...

Today on Cause Talk Radio Megan and Joe talk to Colleen Ridenhour, Senior Vice President Resource Development for Habitat for Humanity International, and Tracy Cioffi, Senior Vice President of Marketing for Sur La Table, about Habitat's new cause marketing platform, Home is the Key. On the show, Megan, Colleen, Tracy and Joe discuss: After 40 years, Habitat for Humanity is launching its first sign...

Today on Cause Talk Radio, Megan and Joe talk to Jeff Terry, Global Head of Corporate Social Responsibility, Amway Corporation, about  Power of 5 . This campaign is designed to build awareness of childhood malnutrition and address the critical need for proper nutrition during the first 5 years of life and offer a way that everyone can help. On the show, Megan, Jeff and Joe discuss: The background...

Today on Cause Talk Radio, Megan and Joe talk to Buffy Swinehart, Senior Manager, Cause Marketing for Aflac, on the company's Duckprints campaign to fight childhood cancer. One of the components of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media. For each social media activity, Aflac pledged to...

Today on Cause Talk Radio, Megan and Joe talk to Jenny Davis-Peccoud, a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only 2 percent of corporate sustainability programs achieve or exceed their aims. To get sustainability efforts back on track, the report offers four guidelines to deliver lasting gains. On t...

Today on Cause Talk Radio, Megan and Joe talk to James Mitchener, Marketing Manager at Waste Industries, about the Full Circle Project, a customer-driven fundraiser that to-date has donated nearly $1 million to charities. On show, Megan, James and Joe discuss: How the Full Circle Project works. Customers get to choose which charities Waste Industries supports. How did Waste Industries educate cust...

Today on Cause Talk Radio, Megan and Joe talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant, a privately owned restaurant known for their handcrafted beers and New American cuisine. Iron Hill is also known for its cause marketing, having raised $200,000 for children's pediatric cancer. On the show, Megan, Kevin, Mark and Joe discuss: How Iron Hill got involved wi...

Today on Cause Talk Radio, Megan, and Joe talk to Sloane Lucas, Manager, Corporate Citizenship, Cracker Barrel Old Country Store, about their cause marketing efforts on behalf of Operation Homefront whose mission is to build strong, stable and secure military families so that they can thrive in the communities they've given so much to protect. One creative fundraiser launched last summer was Opera...

Today on Cause Talk Radio, Megan and Joe talk to co-founders Matt Sharp and John Rougeux at Causely, a service that helps businesses use cause marketing to grow and build community.  With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process. Customers benefit because...

Today on Cause Talk Radio, Megan and Joe talk to Patrick Adams, Managing Director, Secret Weapon Marketing, the creative minds behind the  Helpful Bowl , a bigger, better Super Bowl that has SoCal Honda donating money to Boys & Girls Clubs in Southern California for every Big Game ad that has an advertising cliche. On the show, Megan, Patrick and Joe discuss: How the  Helpful Bowl  got started...

Today on Cause Talk Radio, Megan and Joe talk to Jessica Li, Assistant Professor of Marketing at the University of Kansas, about a new article that explores how corporate social responsibility efforts are perceived by different cultures. These efforts may not be effective for all consumers or in all countries. On the show, Megan, Jessica and I discuss: Why Jessica and her team decided to do this r...

Today on Cause Talk Radio, Megan and Joe talk to Allison Weinhagen, Director of Community Engagement at City Market, a 16,000 sq. ft. community-owned food cooperative in downtown Burlington, Vermont. Anytime you check-out at City Market, you can choose to "round up" your total to the nearest dollar. Each month, the spare change collected during Rally for Change is split between three great non-pro...

Today on Cause Talk Radio, Megan and Joe talk to Dan Goldenberg, Executive Director of the Call of Duty Endowment, which was founded by Activision Blizzard CEO Bobby Kotick. Dan was last on the show in November 2015. Since then, the endowment has expanded on its cause marketing and the Endowment's impact. On the show, Megan, Dan and Joe discuss: A recap on the mission of the Call of Duty Endowment...

Today on Cause Talk Radio, Megan and Joe talk to Alex Meysman, national event director at Love Your Melon (LYM). The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer. From LYM’s Cyber Monday sales alone, they donated over $400,000 to Pinky Swear Foundation and CureSearch. The sales for LYM were the highest...

Today on Cause Talk Radio, Megan and Joe talk to Sarah Durham, CEO of Big Duck, a communications firm that is a leader in  Brandraising  — a proven approach to fundraising that puts the focus on marketing, branding, and communications. On the show, Megan, Sarah, and Joe discuss: Speaking of brands: Where did Big Duck come from? Why branding is important for nonprofits. Sarah's definition of "Brand...

Today on Cause Talk Radio, Megan and Joe talk to David Hessekiel, the founder and president of Cause Marketing Forum Inc., which recently changed its name to Engage for Good! This wide-ranging conversation includes the rebranding of the organization, the evolution of cause marketing and what we can look forward to in 2017. On the Show, Megan, David and Joe discuss: Joe muses on a new illustrious t...

Today on Cause Talk Radio, Megan, and Joe talk to Beth Bellanti, Program Manager of Vodka For Dog People, one of the philanthropic arms of Tito's Handmade Vodka, about their vision to help better the lives of pets and their families far and wide. They see a future in which dogs won’t need rescuing at all! On the show, Megan, Beth and Joe discuss: The background of Tito's Handmade Vodka and the bir...

Today on Cause Talk Radio, Megan and Joe talk to Abby Lunardini, Vice President of Brand Marketing and Communications at Virgin America, about  #TinyDogsTinyFares . With every booking at VirginAmerica.com on Cyber Monday, the airline donated ten dollars to its animal shelter partners: The San Francisco Animal Care and Control, The American Society for the Prevention of Cruelty to Animals and Anima...

Today on Cause Talk Radio, Megan and Joe talk to Alison DaSilva, Executive Vice President, Cone Communications, about their latest study, the  2016 Cone Communications Millennial Employee Engagement Study . On the show, Megan, Alison, and Joe discuss: Why Millennials are so important to companies. 50 percent of the workforce by 2020! Why Cone decided to do this research. "90 percent of our clients...

Today on Cause Talk Radio, Megan and Joe talk to Ryan Harmon, CEO & Co-founder of Press Cleaners. Press is a weekly, subscription-based dry cleaning and laundry delivery service in Texas that is helping the homeless and growing its business with its  Socks for Souls  program. On the show, Megan, Ryan and Joe discuss: The backstory on Press Cleaners and Ryan Harmon. How  Socks for Souls  got st...

Today on Cause Talk Radio, Megan and Joe talk to David Wolfe, Co-Founder and CEO of Leesa Sleep, a certified B-Corp that donates one mattress to a shelter for every 10 it sells. To date, they've donated 9,000 mattresses and are proudly pioneering a way for people to give back while they sleep! On the show, Megan, David and Joe discuss: How Leesa got started by a serial entrepreneur with a generous...

Today on Cause Talk Radio, Megan and Joe talk to Christine Riley Miller, Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin' Brands, about the company's new, re-branded foundation, the  Joy in Childhood Foundation . The goal of the foundation is right in the name: to provide the simple joys of childhood to sick and hungry kids. On the show, Megan, Christine an...