TruStory FM
The Engage For Good Podcast with Alli Murphy
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!
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Episodes
$50 Million By 2025 With Edward Jones And Alzheimer’s Association 15.12.2021 22:59
In 2016, Edward Jones became the first National Presenting Sponsor for the Alzheimer’s Association Walk to End Alzheimer’s, which takes place in more than 600 communities each year. Since then, more than 75,000 participants have walked for Edward Jones to help raise more than $25 million in the fight to end Alzheimer’s. In July of 2020, the firm announced the renewal of its five-year strategic all...
Breaking The Stigma Surrounding Children's Mental Health 08.12.2021 36:24
In May 2021, to mark the launch of Mental Health Awareness Month, On Our Sleeves, the national movement for children’s mental health, set an ambitious goal to provide free mental health resources to more than 1 million teachers and classrooms across America. Just five months later, they surpassed that ambitious goal, reaching more than 1.1 million classrooms. Big Lots, a strong national sponsor an...
How eBay Helps Small Business Survive & Thrive Online with Rebecca Michals 01.12.2021 19:37
When the pandemic first hit, small businesses took a huge blow with many being forced to shutter their doors. In response, Engage for Good sponsor, eBay, stepped in to help tens of thousands of these small businesses get “Up and Running” online through their platform, providing tremendous support to convert brick and mortar stores to accessible, online ones. They also developed the Up & Runnin...
The Joe Show: What's On The Holiday Horizon? 24.11.2021 30:05
Happy Holidays! It's another episode of the "Joe Show" with Selfish Giving's Joe Waters. In today's episode, EFG's Alli Murphy and Joe talk about all things holidays campaigns. From classic well-known campaigns that are coming back this year to what's on the holiday horizon in the social impact space. On the show, Alli and Joe discuss: What campaigns Joe expects to see on the horizon this holiday...
Combatting Burnout In Social Impact With #APaidWeekOff with Public Inc's Phil Haid 17.11.2021 29:41
The last 18 months have been exhausting. For many of us, work has gotten busier and we’re cooped up at home where it’s harder to take a break. Burnout is at a frighteningly high level. What can we do about it and how can you best care for your social impact teams that are doing incredibly important work? There are a variety of different things you can do and today we’re covering one of them. Bumbl...
JEDI, Mentorship & Corporate Partners With Artis Stevens 10.11.2021 31:58
In today's episode, Engage for Good's Alli Murphy is joined by Artis Stevens, President & CEO of Big Brothers Big Sisters of America (BBBSA). He's been on the podcast before - at the time he was the Senior Vice President & Chief Marketing Officer for the National 4-H Council, and before that, he was the National Vice President of Marketing, Strategy & Operations at Boys & Girls Clu...
Excess Or Access? Closing The Need Gap With Good360 03.11.2021 26:46
We live in a world where excess and consumption have never been higher, yet millions of people find themselves in critical need every day, which creates a massive need gap. Good360, one of Engage for Good's sponsors, is the global leader in product philanthropy and works with some of the world’s largest brands to connect critically needed goods with 100k+ nonprofits that help people in need throug...
What's Happening In The Giving Space? PayPal Has Answers 27.10.2021 24:12
Giving online no longer happens just on a charity's website. It happens on Facebook, at checkout, on GoFundMe and a host of other places. One of those "places" is on PayPal. PayPal is using the power of its technology and network to grow generosity around the world. In today's episode, EFG's Alli Murphy is joined by Oktay Dogramaci, VP of Giving at PayPal. The duo dive into what PayPal does in the...
Talent Pipelines And Bold Commitments With IBM And MDR 20.10.2021 28:35
IBM recently announced a massive initiative to skill 30 million people globally by 2030. To find out what that means, how they plan to do it and what work they've already been doing in this space Engage for Good's Alli Murphy chats with Justina Nixon-Saintil, VP and Global Head of Corporate Social Responsibility at IBM, and Natasha Young, Director of Strategic Partnerships at MDR - an agency of ma...
The Secret Sauce Of Strong POS Campaigns with Ulta Beauty and Save The Children 13.10.2021 24:13
Point-of-sale fundraising is big business and as a retailer's frontline ambassadors, employees who engage with point-of-sale fundraising efforts can make or break a campaign. In 2019, one of Engage for Good's sponsors, Save the Children, joined forces with Ulta Beauty to celebrate Mothers Day and support moms and kids in need. The campaign saw massive success and to this day they double their reve...
How Subaru Is Rooting For The Underdog And Impacting Pets Nationwide 06.10.2021 21:58
For more than 20 years, Subaru has supported pet-focused organizations that seek to improve the health and well-being of animals. With 68% of Subaru owners owning a pet and 50% of those having at least one dog, pets are a major pillar for Subaru. Through the Subaru Loves Pets initiative, Subaru has impacted more than 250,000 pets. In today's episode, EFG's Alli Murphy is joined by Bridget Hanrahan...
Proactive Crisis Response at Google.Org with Alex Díaz 29.09.2021 23:59
Since 2005 Google. Org (Google's philanthropic arm) has brought the best of Google to help solve some of humanity’s biggest challenges — combining funding, innovation and technical expertise to support underserved communities and provide opportunity for everyone. In today's episode, EFG's Alli Murphy is joined by Alex Díaz, Head of Crisis Response and Humanitarian Aid at Google.org to talk about t...
How Emerging Brands Are Changing Social Impact Partnerships with Rich Maiore and Meaghan Dorsch 22.09.2021 27:06
A new generation of companies entering the marketplace are taking a different approach to CSR than their more established counterparts. The rise of these companies built with both social purpose in mind and a willingness to challenge conventional CSR wisdom and the status quo has the potential to upend the social impact landscape. Navigating the Changing Landscape of Social Impact Emerging brands...
Going "Back2School" With Boys & Girls Clubs Of America 15.09.2021 27:13
It's September... you've probably seen back-to-school commercials on TV, heard school updates on the radio and seen store aisles littered with colorful school supplies. Back-to-school (or, in some cases, already-in-school) is in full effect. Yet, heading "back to school" isn't just about getting kids the right notebooks and pencils. It's also about helping them get emotionally and mentally ready f...
How Susan G. Komen & Ford Motor Company Started Small & Grew Into A 27-Year Partnership 08.09.2021 23:45
Breast cancer is the most common type of cancer in women worldwide. In the US, Black women are 40% more likely than white women to be diagnosed. In today's episode, EFG's Alli Murphy is joined by two leaders working together to combat this issue - Sarah Rosales Vice President, Corporate Partnerships at Susan G. Komen and Jim Peters, Head of Partnerships and Sponsorships at Ford Motor Company. The...
How The Field Has Changed And What Lies Ahead With Brodeur Partners’ Scott Beaudoin 01.09.2021 26:04
In today's episode, EFG's Alli Murphy is joined by Scott Beaudoin, Executive Vice President of Social Purpose and Sustainability at Brodeur Partners, a global strategic communications firm. Broder Partners is a sponsor of Engage for Good and has a wealth of knowledge in this space... Scott alone has more than 20 years of experience in the field and has worked with top companies across industries....
HireHonor: Veteran's Employment With Activision Blizzard And CODE's Dan Goldenberg (Rebroadcast) 25.08.2021 28:39
For the last bonus episode of Season 10, we’ve pulled a great episode out of the archives for you in which Dan Goldenberg, Executive Director for Call of Duty Endowment and Vice President at Activision Blizzard talks all about their Halo-Award-winning effort HireHonor. Celebrating 10 years of successful partnership, Activision and the Call of Duty Endowment started 2019 with a unified goal: raise...
Responding To Disaster With JetBlue's Icema Gibbs (Rebroadcast) 18.08.2021 29:57
Like last week, today’s episode is a re-run and we’re talking about JetBlue's corporate disaster response and initiatives with JetBlue’s VP of CSR and DEI, Icema Gibbs. Why? Because this episode featuring JetBlue is one of our all-time most popular episodes and because the topic is timely as we traverse through wildfire season, hurricane season and the pandemic we find ourselves in. Tune in to tod...
Advancing Men's Mental Health With Harry's Maggie Hureau 11.08.2021 23:38
The next three Cause Talk Radio episodes will be reruns of some fantastic interviews that are timely for one reason or another. We’ll come back on September 1 with new episodes each Wednesday. Today’s episode is about men's mental health. Why? Mental health has become much more of an open topic during and post-pandemic. One of the brands that has been in this space for quite a while, tackling thes...
Using Texting At Scale To Amplify Your Social Impact Efforts with Hustle’s Shea Waldron 07.07.2021 22:56
Hustle is the trusted leader in person-to-person text messaging. In today's episode, Hustle's VP of Client Success Shea Waldron joins EFG's Alli Murphy to talk about the power of texting at scale and how personalized text messages can amplify your social impact and CSR efforts. Shea talks about Hustle's origin story, their giveback program - Hustle for Good, the difference between broadcast text a...
Change Is In The Air 02.07.2021 18:51
Ten years ago EFG's Megan Strand and Selfishgiving's Joe Waters started a podcast - Cause Talk Radio, to be specific. Today's episode is a little different. Instead of interviewing a guest, it's a transition episode. Megan is headed off to her next professional adventure and is retiring from the podcast. So today, Megan, Alli and Joe come together to relive some of their favorite podcast memories....
Gifts That Give Back: The Packed With Purpose Story 30.06.2021 20:54
We all know it takes an extraordinary individual to launch and sustain a purpose-focused business but this episode's guest, Leeatt Rothschild, takes this to an entirely new level because not only is she a successful social entrepreneur, she launched her business when she was 7 months pregnant with twins. Packed With Purpose is the company Leeatt founded in 2016 and they source high quality gifts f...
What Makes A “Best of the Best” Social Impact Initiative? 23.06.2021 28:32
For Momentum is a leading cause marketing agency that helps companies and nonprofits prosper through partnership and sponsor of this year's "Best of the Best" Halo Award. In this episode, For Momentum Founder and President Mollye Rhea drops by to talk with Megan and Alli about this year's winning partnership between Google.org and The Trevor Project and what made them the unanimous choice for judg...
Embedding Inclusion For the LGBTQ Community From the Inside Out: Macy’s and The Trevor Project 16.06.2021 28:47
It’s Pride month so this episode is all about putting authenticity to work – and how Macy’s embeds the support and inclusion of the LGBTQ community into how they think, act and operate – from the inside out. Megan is joined by Macy’s Michelle Hall and Bridget Thompson as well as The Trevor’s Project’s Shira Kogan to discuss their deep history of partnership in supporting LGBTQ youth together. Macy...
How Smile Train Leverages PR For Impact 09.06.2021 24:50
In this episode of Cause Talk Radio, Alli and Megan speak with Susannah Schaefer, President and Chief Executive Officer at Smile Train and Scott Pansky, Co-Founder and Social Impact Lead at Allison & Partners about the value of PR for nonprofit organizations. Smile Train is the world’s largest cleft-focused organization, with a sustainable and local model of supporting surgery and other forms...
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