TruStory FM

The Engage For Good Podcast with Alli Murphy

Business EN ↓ 438 episodes

Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!

Author

TruStory FM

Category

Business

Podcast website

engageforgood.com

Latest episode

Jan 23, 2024

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Episodes

Lessons From Point of Sale Fundraising Superstars 02.06.2021

Last week was the Engage for Good conference where the latest report on point of sale fundraising was released. You’ll find the links to that report and infographic in the show notes of today’s episode. This week, we thought it would be fun to share Megan’s conversation with three point of sale fundraising superstars who discuss some of their best practices and lessons learned. We hope you enjoy t...

Why CMN Hospitals Said To Corporate Partners, “Kids Can’t Wait” 26.05.2021

In this episode of Cause Talk Radio, Megan chats with CMN Hospitals’ Clark Sweat and Maureen Carlson, both long-term veterans of the corporate partner space. Clark, Maureen and Megan discuss how they pivoted their corporate partners during the pandemic and retained fully 100% of those partners (and how they achieved this), their efforts to diversify their partner fundraising efforts moving forward...

Gas South: A “Fuel for Good” 19.05.2021

Gas South is a leading provider of natural gas in the southeastern U.S. Today, Gas South's Manager of Community Affairs Carley Stephens joins Alli Murphy and Megan Strand to talk about their "Fuel for Good" approach that contributes 5% of profits to kids in need. The trio discusses how Covid-19 shifted Gas South’s giving and a unique B2B focus for the company, what a "Kindness Bomb" is, how equity...

SiriusXM and Pandora ‘Stand for Sonic Diversity’ 12.05.2021

In this episode of Cause Talk Radio, Alli and Megan chat with Nicole Hughey, VP Vice President, Diversity & Inclusion at SiriusXM + Pandora about a new initiative called “Stand for Sonic Diversity”. The program’s goal is to “break the sonic color line and redefine the sound of the American voice.” Nicole explains what the “sonic color line” is and a few of the best practices they’re championin...

Best Practices For Social Impact Video with Wander 05.05.2021

In this episode of Cause Talk Radio, Megan chats with Wander's Fearless Leader, Aaron Weber, about best practices for social impact video. Wander has produced Engage for Good's Halo Awards Conference videos for going on four years and has done a tremendous job helping us tell the stories of these award-winning social impact efforts. In this episode, Aaron talks through the ingredients of a good vi...

PwC’s $125 Million Commitment To Support A More Equitable Future 28.04.2021

It’s a brave new world for corporate social impact professionals as companies adapt and pivot their programs to focus on true and lasting impact. In this episode of Cause Talk Radio, Alli and Megan are joined by Jeff Senne, Responsible Business Leader at PwC, to discuss a new initiative called “Access Your Potential” and the company’s $125 million commitment to support a more equitable future for...

Want True Allyship? Change Your Brain First with Chris Jarvis 21.04.2021

In this episode of Cause Talk Radio we’re doing something a little different. Last month we had the honor of hearing from Realized Worth's Chris Jarvis in a webinar called Leveraging Employee Volunteering To Build Equity And Empathy . And in this webinar Chris walked us through a few truly fascinating concepts as it relates to creating allies in the workplace and how volunteering can help us be tr...

Reinventing the CARE Package For A Covid World And Beyond 14.04.2021

COVID unearthed some truly spectacular stories of our capacity to change and adapt to dire circumstances. One of our favorite "pivot" stories comes from the international NGO CARE. In this episode of Cause Talk Radio, Megan chats with Chris Noble, Head of Corporate Partnerships for CARE. Many of you know Chris as an agency and technology guy and after sitting in this role at CARE for just over a y...

Non-Fungible Tokens and Clubhouse for Good (The Joe Show) 07.04.2021

We’re back with another episode of The Joe Show with Selfishgiving.com’s Joe Waters! In this episode, Joe teaches Megan what the heck a non-fungible token is (and why you should care) and shares highlights from a recent episode of The Cause Docs with Mike Hollywood about turning your website into a lead magnet. Megan and Joe also talk about the first cause marketing effort on Clubhouse (Hint: it’s...

How Qualcomm Harnesses The Power of Technology For Global Good 31.03.2021

Qualcomm is the world’s leading wireless technology innovator and the driving force behind the development, launch, and expansion of 5G. They have a unique social impact model you'll hear about in today's episode with Angela Baker, Senior Director, Corporate Responsibility for Qualcomm. From transporting telemedicine to supporting remote education, addressing environmental sustainability and more...

Cottonelle And BLKHLTH Partner To De-Stigmatize "Down There Care" 24.03.2021

Colorectal cancer is the second leading cause of cancer-related deaths among Americans, with Black Americans having a 40% higher death rate compared to White Americans. To help address this racial disparity and help destigmatize the issue of colorectal cancer, Cottonelle and BLKHLTH have partnered in a campaign called "GoodDownThere". In this episode Megan chats with Cottonelle's Cassie Begalle, B...

Cancel Culture and Consumer Behavior Research With Porter Novelli’s Whitney Dailey 17.03.2021

One of the biggest challenges in the social impact space is putting metrics and measurements around purpose-focused initiatives and getting a handle on WHY consumers do the things that they do. Luckily for us, Porter Novelli's Senior Vice President, Marketing, Research & Insights Whitney Dailey is on the case! In this episode, Whitney and Megan chat about two absolutely fascinating studies tha...

Virtual Events Done Right with ReElivate 10.03.2021

Given the year we've all had, none of us are strangers to virtual events but we've probably ALL been on some that we wish we hadn't bothered with. Megan’s guest today is Jon Conelias, CEO of ReElivate, a new company that offers unique, customizable virtual engagements. Jon and Megan discuss WHY he started ReElivate and what he's learned in designing unique, virtual experiences that you can learn f...

How Yoobi and Verizon Are Bridging The Offline-Online Gap For Kids In Need with Ido Leffler 03.03.2021

Ido Leffler is a serial social entrepreneur and has been co-founder of companies including Brandless, Yes To Inc. and most, recently...Yoobi - a school supplies company that gives back. In this episode, Megan chats with Ido about an innovative partnership with Verizon that is helping provide both connectivity access as well as school supplies to kids that need them most right now, especially since...

The Joe Show: Super Bowl, Space Flights And Clubhouse For Good 24.02.2021

We're BACK with another episode of The Joe Show! Today Megan is once again joined by SelfishGiving.com's Joe Waters (Junior) to talk about all the purpose-focused advertising that DIDN'T HAPPEN at the Super Bowl this year, some social impact happenings that DID happen around the Super Bowl, St. Jude's Space Flight and why Joe and Megan may SOON be chatting on Clubhouse. Links & Notes Budweiser...

Taco Bell's Point-of-Sale-Powered Programs For Youth Education And Career Readiness 17.02.2021

Since 1992, the Taco Bell Foundation has reached more than 4 million young people across the country and has awarded more than $95 million in grants and scholarships, focused on education and career readiness. Much of this money comes from guest donations by way of a robust point-of-sale fundraising effort. In this episode of Cause Talk Radio, Megan and Alli chat with Jennifer Bradbury, Executive...

How The Bosch Community Fund Leverages Community Advisory Committees For Maximum STEM Impact 10.02.2021

The Bosch Community Fund has found an innovative way involve community in its charitable giving, primarily focused on STEM education. 45 Community Advisory Committees in 45 Bosch North America sites help the Fund form the local relationships it needs to keep a finger on the pulse of what’s needed and most impactful in any given community. In this episode of Cause Talk Radio, Megan and Alli talk to...

Good Returns Helps Companies Create Sustainable Impact With New Giving Model 03.02.2021

One of the challenges of corporate giving is limited philanthropic budgets. Once money has been donated, it's gone until the next budget cycle. In today’s episode, Alli and Megan chat with Kyle Lukianuk, President of Good Returns, a social enterprise with a different giving solution for this particular constraint. The Good Returns model is very unique in that they ask corporations to provide loans...

How eBay Helps Small Businesses Stay Up and Running 27.01.2021

In today’s episode Megan chats with Kirsty Dunn, Seller Social Marketing and Communications Manager for eBay. When the pandemic hit last spring, small businesses took a huge hit around the country with many, many stores being forced to shutter their doors due to State mandates. In response, eBay stepped in to help tens of thousands of these small businesses get “Up and Running” online through thei...

How Team4Tech and NetApp Found Virtual Volunteering Success 20.01.2021

It's a situation in which many companies and nonprofit partners have found themselves during the Covid-19 pandemic: the need to pivot a robust, in-person volunteer engagement to a virtual one. In this episode of Cause Talk Radio, Megan and Alli chat with Team4Tech's Julie Clugage and NetApp's Michelle Mann about how they were able to transform what would typically have been an in-person volunteer...

Millions And Miracle Masks: RE/MAX and Children’s Miracle Network Hospitals 12.01.2021

RE/MAX recently announced that it crossed $160 million in lifetime donations to Children’s Miracle Network Hospitals. A foundational part of their partnership is ‘Miracle Homes’ through which RE/MAX agents are able to donate a portion of their commissions to the network of children’s hospitals. In this episode of Cause Talk Radio, Megan and Alli chat with Theresa Scheller with CMN Hospitals and Mi...

ESG Predictions And Trends for 2021 06.01.2021

Dave Stangis has a long history in the CSR and ESG space, having led CSR at both Campbell and Intel. He's out on his own now as a consultant and joins this episode of Cause Talk Radio to talk about his predictions for 2021 and the social impact trends he’s been seeing in clients large and small. Megan and Dave discuss how purpose is becoming mainstream (and what it’ll take to stay there), why the...

Salesforce.org Is Embracing An Open Source Model For Social Impact 30.12.2020

Unsurprisingly, 66% percent of U.S. nonprofit organizations said they've accelerated their move to digital programs or events since the pandemic struck, according to the latest Nonprofit Trends Report from Salesforce.org. In this episode of Cause Talk Radio, Alli and Megan talk to Devi Thomas, Global Head, Communications, Research and Insight at Salesforce.org about trends she's seeing in the nonp...

The Joe Show • Special Holiday Episode! 23.12.2020

SelfishGiving.com’s Joe Waters is back for a special Holiday episode of The Joe Show! In this episode, Megan, Alli and Joe go round robin sharing the holiday cause campaigns they’re each loving this year and some themes emerge. This year, large businesses are embracing the small business community as a cause, QR codes are BACK (Joe told you they were awesome several years ago), nonprofit organizat...

St. Jude's 'Thanks And Giving' Point of Sale Pivots 16.12.2020

ALSAC/St. Jude’s annual holiday giving effort called Thanks and Giving is an iconic campaign featuring nearly 60 brands that last year raised $122 million for the children’s hospital in partnership with major retailers including Best Buy, Domino’s, Home Goods and AutoZone…just to name a few. This year, retail looks much different, thanks to Covid-19. In this episode of Cause Talk Radio, Megan spea...

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