The Engage For Good Podcast with Alli Murphy

Today on CauseTalk Radio, Megan, and Joe talk to Maureen Carlson, President, and Brittany Hill, Vice President of Research and Insights at Good Scout, a social good consultancy, about their 2015 Cause Alliances Trend Report. Data-Driven Cause Alliances. The use of the data we produce and collect will be more important than ever to building effective cause alliances. "Data is really the foundation...

Today on Cause Talk Radio, Megan and Joe talk to Alison DaSilva, Executive Vice President, Cone Communications about how to start a career in cause marketing. Alison, Megan and Joe get calls and emails every week from people who want a job in cause marketing. Most of them are recent college grads, or already have a job in fundraising, marketing, advertising or public relations. What they all share...

Today on Cause Talk Radio, Megan and Joe talk to Tanya Coventry-Strader, Managing Director of Bear Marketing Communications at Build-A-Bear Workshop about their Share Your Heart program to benefit Make-A-Wish. For the second year in a row, Build-A-Bear will commemorate Valentine's Day by asking customers to donate a dollar or more at checkout in their stores or online. Last year, the fundraiser ra...

Today on Cause Talk Radio, Megan and Joe talk to Ken Ungar, Founder & President of U/S Sports Advisors. Ken is a "newsjacking" expert and author of the book Ahead of the Game: What Every Athlete Needs to Know About Sports Business. Newsjacking, which Ken defines as When a brand takes advantage of a popular story or topic and inserts itself in the news cycle, is becoming an increasingly popular...

Today on Cause Talk Radio, Megan and Joe talk to Michael Hoffman, CEO of See3 Communications. See3 is a Chicago-based firm that provides strategy, video and web services to nonprofits and social causes.

Today on Cause Talk Radio, Megan and I talk to Joe Hamlin, Director, Corporate Development at Cleveland Clinic about the growth of the hospital's cause marketing program from zero to $750,000.

Today on Cause Talk Radio, Megan and Joe talk to Clark Sweat, Chief Corporate Partnership Officer at Children's Miracle Network (CMN). Clark has had two tours of duties with CMN. Between his time at CMN, Clark spent four years at St. Jude Children's Research Hospital running its signature Thanks and Giving campaign. Today, Clark is back at CMN overseeing 85 corporate partnerships that raised $205...

Today on Cause Talk Radio, Megan and Joe talk to.....each other! For the first time in a long time, we had a show just with each other as we talked about two important developments. First, Cause Marketing Forum's announcement of the Golden Halo winner. Second, Selfish Giving's release of its annual Best Cause Marketing Promotions of 2014. Tune in as we get to the bottom of this year's winners and...

Today on Cause Talk Radio, Megan and Joe talk to Pinterest expert Jason Miles. He's a 20-year veteran of the nonprofit world and the author of three books, including Pinterest Power. Jason and his wife are also the founders of Sew Powerful, a nonprofit that teaches sewing and tailoring skills to women in Zambia.

Today on Cause Talk Radio, Megan and Joe talk to Russell Sparkman, CEO, Content Strategy for FusionSpark Media about new research on the content marketing practices of nonprofit professionals. With Blackbaud and the Content Marketing Institute, FusionSpark Media has published its second annual Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends. Russell, Megan and Joe discuss what is...

Starlight Foundation helps nonprofits get the supplies they need using an online portal called Wish List. Not every nonprofit has or needs an online list. But many organizations are in need of supplies. Here's how you can get the supplies and products you need.

Today on Cause Talk Radio, Megan and I talk to Mollye Rhea, Founder and President of For Momentum, an Atlanta-based cause marketing agency. #GivingTuesday is quickly approaching on December 2nd. Last year's #GivingTuesday saw a 90 percent increase in online giving. This is one day that nonprofits can't afford to take off. No worries if you haven't started. Mollye has some timely advice on how your...

Today on Cause Talk Radio, Megan and Joe talk to Missy Sherburne, Chief Partnerships Officer at DonorsChoose.org about their fundraising success with flash-funding, crowdfunding and corporate partnerships.

Today on Cause Talk Radio, Megan and Joe talk to Richard Swart, the Director of Research on Crowdfinance at University of California at Berkeley and author of the World Bank’s Report On Global Crowdfunding, on how to strategically use crowdfunding for corporate social responsibility (CSR). Companies across America are partnering with community organizations and crowdfunding platforms to leverage t...

Today on Cause Talk Radio, Megan and Joe talk to marketing and communication expert Craig Bida about Millennials and the future of social responsibility. Millennials are a huge audience — roughly 80 million strong. They — and their commitment to social impact and making the world a better place — can’t be ignored. Craig offers some examples of how companies are changing the way they do business to...

Today on Cause Talk Radio, Megan and Joe talk to Amy Shapiro, Manager of Cause Marketing at New Balance about SparkStart, a new global initiative that's focused on encouraging physical activity in children. It's much needed as one of every ten school-aged child on the planet is overweight. To launch SparkStart here in the states, New Balance has partnered with Boys & Girls Clubs of America. Th...

Today on Cause Talk Radio, Megan and Joe talk to Maria Veltre, Chief Marketing Officer, Fifth Third Bank, the 12th largest bank in the United States. Maria discusses two of the bank's cause marketing efforts. First, with Pay to the Order of each new customer who opens a checking account with direct deposit and makes three online bill payments, Fifth Third will give $150 to the customer and donate...

Today on Cause Talk Radio, Megan and Joe talk to Mark Feldman, founder and managing director of Boston-based Cause Consulting, about the potential hazards and potholes of employee engagement. We all know that employee engagement is one of the hottest forms of cause marketing, but how can companies and nonprofits feed the fire without getting burned? The key, according to Mark, is knowing how emplo...

Today on Cause Talk Radio, Megan and Joe talk to David J. Neff, author and consultant, about the thing we've all heard of, but know nothing about: Bitcoin. The author of a recent report on the disruptive impact of digital currency, David makes case for Bitcoin. What should nonprofits know about Bitcoin and its potential impact? What are the risks and benefits? David also discusses how nonprofits c...

Today on Cause Talk Radio, Megan and Joe talk to Darian Rodriguez Heyman, co-founder of BetterWorld Wireless, a company that's aiming to make people feel GOOD every time they use their phone. Darian explains that when you switch to BetterWorld Wireless, which is backed by a great group of supporting nonprofits, a person in need will receive a free mobile device loaded with content to help break th...

Today on Cause Talk Radio, Megan and Joe talk to Elle Lansing of KIND Healthy Snacks about KIND Causes. Elle discusses the company’s “Kind Movement,” which seeks to inspire and celebrate kind acts of every form. KIND Causes is one of the core programs. Its goal is to crowdsource ideas to make the world a little kinder. To encourage these ideas, KIND awards support to organizations and individuals...

Today on Cause Talk Radio, Megan and Joe talk to Christy Duncan Anderson, Executive Director of the Safeway Foundation. Safeway, a supermarket chain with over 1,300 locations in the United States, has embarked on a new campaign called Hunger Is, which is fighting hunger in America. Christy discusses the collaboration of several key partners in the campaign, including the Entertainment Industry Fou...

Today on Cause Talk Radio, Megan and Joe talk to Paul Dunn, Chairman of B1G1.com, a Singapore-based company, about a buy-one, give-one model that allows supporters to link their everyday actions and purchase to 900 social projects around the globe. Paul discusses how 1,300 businesses are currently participating, and have logged over 42 million giving impacts. B1G1 tracks giving and results and rea...

Today on Cause Talk Radio, Megan and Joe talk to Rich Maiore, Senior Vice President, at Cone Communications, about the "Boston Strong" battle cry that has defined a city since the Boston Marathon attacks last April. Rich reflects on the rise of Boston Strong and whether its outgrown its initial philanthropic purpose. They also discuss the role businesses can play after tragedies and disasters, and...

Today on Cause Talk Radio, Megan and Joe talk to Christine Rizk, co-founder and president of Boston-based Fashion Project, about how her company is turning high fashion into cold cash for nonprofits. The mission of Fashion Project is to change the world one piece of clothing at a time. They collect high-end clothing from donors and sell them online. 55 percent of the money raised goes to a nonprof...