TruStory FM
The Engage For Good Podcast with Alli Murphy
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!
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Episodes
138: Touchdown! This NFL Team Shows Nonprofits How to Score with Donors 13.10.2015 27:58
Today on Cause Talk Radio, Megan and Joe talk to Julie Hirshey, Director of Community Relations for the NFL's Philadelphia Eagles, about the Eagles Care Program and their capacity building efforts for nonprofits in the Greater Philadelphia area.
137: How Travelocity is Helping Do-Gooders Travel for Good 06.10.2015 18:53
Today on Cause Talk Radio, Megan and Joe talk to Keith Nowak, Director of Marketing Communications at Travelocity, about the results of its recent Travel for Good Survey and plans to expand its Travel for Good Program to help people achieve their dreams of philanthropic travel!
136: How Columbia Sportswear is Using Cause Marketing to Blaze a New Trail 29.09.2015 29:55
Today on Cause Talk Radio, Megan and Joe talk to Scott Welch, Global Corporate Relations Manager, at Columbia Sportswear Company about their national cause marketing program with the National Park Foundation called Find Your Park.
135: Companies and Activists Are Using Petitions to Stand Together for Good 22.09.2015 26:06
Today on Cause Talk Radio, Megan and Joe talk to Randy Paynter, Founder and CEO of Care2, a social network of 32 million citizen-activists who are using and supporting petitions to make the world a better place.
134: How an Ex-Con's Bread Company Gave Rise to Second Chances for Others 14.09.2015 22:31
Today on Cause Talk Radio, Megan and Joe talk to Genevieve Martin, Executive Director of the Dave’s Killer Bread Foundation, about the brand’s success with “Second Chance Employment” for people with criminal backgrounds. The goal of the newly created foundation is to offer inspiration and advice to businesses who want to join Dave’s as second chance employers. Megan, Genevieve and Joe discuss: How...
133: Dole Foods, Chef Roy Choi Food Truck for a Cause in L.A. 01.09.2015 26:44
Today on Cause Talk Radio, Megan and Joe talk to Stuart McAllister, Vice President of Sales & Marketing for the Food Service Segment of Dole Packaged Foods, about Dole’s partnership with celebrity chef Roy Choi on starting a healthy eating movement in Los Angeles. They discuss: How the partnership between Dole and Roy began because of Stuart’s love of Roy’s food! How Dole’s involvement began w...
132: How White Castle Used Cause Marketing to Double its Donation to Autism Speaks 24.08.2015 26:09
Today on Cause Talk Radio, Megan and Joe talk to Jamie Richardson, Vice President at White Castle, about the quick-serve chain's recent register fundraiser for Autism Speaks that raised over $900,000 — a 48 percent increase over the previous year.
131: Finally, A Cellphone Company That Connects Your Calls to a Cause 18.08.2015 23:03
Today on Cause Talk Radio, Megan and Joe talk to Mark Epstein, Co-founder & CEO of The People's Operator (TPO). The People's Operator is a socially conscious mobile provider based in the U.K. has launched its service stateside with the help of Wikipedia founder Jimmy Wales. The company donates 10% of its subscribers' monthly bills to a cause of their choice. In addition, the company donates 25...
130: The Rise of Effective Altruism, Or Generosity for Nerds 11.08.2015 26:54
Today on Cause Talk Radio, Megan and Joe talk to William MacAskill, associate professor at Oxford University and author of a great new book: Doing Good Better. Will is one of the cofounders and leading voices of Effective Altruism, which he calls "Generosity for Nerds." Effective Altruism is all about maximizing your positive impact on the world (through volunteering, charitable donations, etc.),...
129: What Nonprofits Can Learn from the Reboot of the Ice Bucket Challenge 04.08.2015 25:34
Today on CauseTalk Radio, Megan and Joe talk to Rob Goldstein, Vice President of Marketing, Communications and Development, ALS Therapy Development Institute in Cambridge, MA, about the 2015 Ice Bucket Challenge.
128: How One Nonprofit in Brazil is Scoring Big with Cause Marketing 28.07.2015 26:37
Today on Cause Talk Radio, Megan and Joe talk to Marco Crespo, Business Director at the Ayrton Senna Institute in Brazil, about the rise and development of cause marketing in South America's largest country.
127: GameStop Quadruples High Score, Raises $1.2 Million for Make-A-Wish 20.07.2015 24:54
Today on Cause Talk Radio, Megan and Joe talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop. If you or your kids play video games you've probably visited a GameStop. And with over 6,600 worldwide locations it's easy to find a store. Gamers are passionate about their games, but they don't play around when it comes to good causes. Megan, Matt and Joe talk about a rece...
126: What Companies Want from a Nonprofit Partner 14.07.2015 27:27
Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause agency, about their 2015 Corporate Partner Survey. For Momentum surveyed individuals who manage nonprofit partnerships to learn about local and national giving strategies, partnership selections and expectations, target audience and common mistakes.
125: Men's Wearhouse is Well Suited for Menswear Collection Drive 06.07.2015 22:51
Today on Cause Talk Radio, Megan and Joe talk to Brandy Rettus, Corporate Giving Administrator for Men's Wearhouse, about their National Suit Drive, which benefits at-risk men transitioning into the workforce.
124: This Social Enterprise Wants to be the Donorschoose for Nonprofits 30.06.2015 25:37
Today on Cause Talk Radio, Megan and Joe talk to Liz Deering, Founder of 121Giving, a marketplace and crowdfunding platform driven by the real needs of charities, powered by people and brands that care.
123: How to Do More Good Better 16.06.2015 24:59
Today on Cause Talk Radio, Megan and Joe talk to Steve Scheier, author of a new book, "Do More Good. Better." Steve is also founder & CEO of Scheier + Group, a consultancy that shows non-profits and social impact companies how to make the most of the people they have so they can better deliver on their mission.
122: What makes a brand "Good"? 09.06.2015 28:38
Today on CauseTalk Radio, Megan and Joe talk to Maria Redin, General Manager and Strategy Lead at GOODcorp, a social impact consultancy that grew out of GOOD Media. GOODcorp has worked with top brands such as Pepsi, The Gap, Starbucks and Dick's Sporting Goods. Dick's won two "Halo Awards" at last week's Cause Marketing Forum conference in Chicago! Megan, Maria and Joe discussed a newly released i...
121: How Nonprofits can Recruit and Manage Celebrities 07.05.2015 22:25
Today on Cause Talk Radio, Megan and Joe talk to Todd Krim, President & CEO of The Krim Group, a Los Angeles-based agency that connects charities with celebrities. Todd, Megan, and Joe discuss how nonprofits can choose the right celebrity for special events, personal appearances and cause marketing campaigns.
120: How Online Giving Can Boost Charitable Impact 27.04.2015 33:14
Today on Cause Talk Radio, Megan and Joe talk to Jon Bromley, Founder & CEO of Canadian-based Chimp, an online giving tool. They discuss the advantages of online savings banks for giving and how companies can and should join individuals on a platform that is effective and efficient.
119: Do Nonprofits Need a Crowdfunding Bill of Rights? 14.04.2015 23:15
Today on Cause Talk Radio, Megan and Joe talk to David J. Neff, author, speaker, and consultant for PwC. Dave is also the founder of Lights. Camera. Help., a nonprofit that is dedicated to encouraging cause-driven organizations to use film and video to tell their stories.
118: Mobile Cause Marketing Trends for Millennials & Gen Z 08.04.2015 24:28
Today on Cause Talk Radio, Megan and Joe talk to Gary Zarr, Partner, at Phil & Company, a New York-based cause marketing agency, on their new report on Mobile Cause Marketing and Millennials & Generation Z.
117: Starbucks Race Together: Critics Should Wake Up and Smell the Courage 24.03.2015 26:03
Today on Cause Talk Radio, Megan and Joe talk to Phil Haid, Co-Founder and CEO of Toronto-based Public Inc. about Starbucks controversial cause campaign: Race Together. While aimed at starting a conversation around race issues in America, the campaign has drawn a lot of criticism. Naysayers call Race Together ill-timed and self-serving. But our guest Phil Haid has a different perspective. He descr...
116: How Soles4Souls Raises Money with Stride Rite, PUMA 17.03.2015 27:05
Today on Cause Talk Radio, Megan and Joe talk to Buddy Teaster, CEO of Soles4Souls. Nashville-based Soles4Souls is a global not-for-profit focused on fighting the devastating impact and perpetuation of poverty. Soles4Souls advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith-based institutions, civic organizations and corporate partners....
115: How Nonprofits Can Identify, Sell & Close New Corporate Partnerships 10.03.2015 30:16
Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause-related marketing agency. With Mollye, we tackle one of the toughest issues for nonprofits — how to identify, sell and close new corporate partnerships. It's not easy! Fortunately, we have one of the best partnership experts in the business on today's show. Since Mollye founded For Momen...
114: Pay-it-Forward Pizza Feeds Homeless with Slices and Sticky Notes 04.03.2015 26:01
Today on Cause Talk Radio, Megan and Joe talk to Mason Wartman, owner of Rosa's Fresh Pizza in Philadelphia. Over the past several months, Mason has become a media darling for his efforts to feed the homeless in his neighborhood. He's even appeared on Ellen! Like all great ideas, Mason's is simple but powerful. When customers buy a slice of pizza they can buy another for someone in need. Rosa's wa...
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