The Engage For Good Podcast with Alli Murphy

Today on Cause Talk Radio, Megan and Joe talk to Crayton Webb, Vice President, Corporate Communications & CSR for Mary Kay, about the cosmetic giant's  Don’t Look Away  campaign which works to educate the public on recognizing the signs of an abusive relationship, how to take action and to raise awareness for support services. To date, Mary Kay and The Mary Kay Foundation have given $50 millio...

Today on Cause Talk Radio, Megan and Joe talk to Steve Spangler — America's Science Teacher — about Fueling Education, a CITGO program in partnership with National School Supply, We Are Teachers, and Steve Spangler that offers educators a chance to win up to $5,000 in school supplies as well as STEM-teaching workshops. On the show, Megan, Steve and Joe discuss: How Steve got involved with CITGO's ...

Today on Cause Talk Radio, Megan and Joe talk to McCall Gosselin, Vice President of Public Relations at Planet Fitness, about the launch of its first national cause initiative. Building off its Judgment Free Zone policies, Planet Fitness created a pro-kindness, anti-bullying movement called The Judgement Free Generation through a partnership with STOMP Out Bullying and Boys & Girls Clubs of Am...

Today on Cause Talk Radio, Megan and I talk to Jenny Fouracre, Director, Public Relations and Charitable Giving, atDomino's Pizza about their longtime partnership with theNational Fire Protection Association (NFPA). As part of Fire Prevention Week, Domino’s and NFPA are partnering to promote home fire safety this spring using Domino’s box toppers to share electrical safety tips. Participating Domi...

Today on Cause Talk Radio, Megan and Joe have back-to-back guests to discuss a new cause initiative launched by HBO,  Game of Thrones , Omaze and the International Rescue Committee to raise $1 million for refugee services. The goal of  Rescue Has No Boundaries  is to bring attention to the global refugee crisis and to raise emergency funds to help rescue the millions of people displaced by the war...

Today on Cause Talk Radio, Megan and Joe talk to Robin Hulshizer, a partner at Latham & Watkins LLP and Chicago chairwoman of  Do The Write Thing , an initiative of the National Campaign to Stop Violence.  Each year, the program invites sixth-, seventh- and eighth-graders in the Chicago area to submit essays about the impact of youth violence on their communities. Students write about how viol...

Today on Cause Talk Radio, Megan and Joe are talking to Natasha Collins, BOOK IT! Program Administrator at Pizza Hut. BOOK IT! is a free program designed to encourage students in grades K–6 to read more by earning a reading award certificate for a free, one-topping personal pan pizza from Pizza Hut. Talk about early adopters: Pizza Hut launched the BOOK IT! program in 1984! On the show, Megan, Nat...

Today on Cause Talk Radio, Megan and Joe talk to Debbie Sardone, President and Founder of Cleaning for a Reason, a nonprofit that gives the gift of free house cleaning to women undergoing treatment of any type of cancer. Cleaning for a Reason has worked with over 1,200 maid services to donate free housecleaning to women who are undergoing treatment for any kind of cancer. Since 2006, their partner...

Today on Cause Talk Radio, Megan and Joe talk to Dave Altmann, Senior Vice President, Strategic Initiatives, Jersey Mike’s, a sub sandwich franchise with 1,500 stores open and under development nationwide. In March 2015, Jersey Mike’s celebrated its 5th Annual Month of Giving, a national fundraising campaign, raising more than $3 million for 180 local charities. Since the program started five year...

Today on Cause Talk Radio, Megan and Joe talk to a true cause marketing superstar: Scott Beaudoin. Scott is a veteran of many top cause campaigns and agencies and was recently named the chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder, a full-service public relations agency in New York City. On today’s show, Megan, Scott and Joe discuss: How Scott...

Today on Cause Talk Radio, Megan and Joe talk to Rosanne Ranta, associate marketing manager at snack bar maker, Larabar, about #ShareRealFood, a new cause marketing partnership supporting Feeding America. With the help of  The Real Girl’s Kitchen  star Haylie Duff, Larabar kicked off the initiative with a $150,000 donation to Feeding America. Consumers can support the effort by donating or volunte...

Today on Cause Talk Radio, Megan and Joe talk to Karen Wu, a leading authority on cause marketing law at Perlman & Perlman, about the  10 Commandments of Cause Marketing Law , a new infographic from Selfish Giving and Perlman & Perlman. This graphic will help cause marketers stay on the right side of the law! Megan, Karen, and Joe discuss these ten commandments: Thou shalt comply with the...

Today on Cause Talk Radio, Megan and Joe talk to Clovis Siemon, video marketing manager, at Organic Valley about their Save the Bros campaign, a spoof on the traditional charity PSA. The initial Save the Bros video attracted over 2.4 million views on YouTube and generated a “significant increase” in product sales following the launch. After the initial video’s success, Organic Valley followed up b...

Today on Cause Talk Radio, Megan and Joe talk to Thomas Bognanno, President and CEO of Community Health Charities (CHC) about its  High Impact Causes  to raise money and awareness for groups of health charities supporting similar issues. Through  High Impact Causes , employees can support the work of multiple charities with just one donation. Research from the Millennial Impact Report shows millen...

Today on Cause Talk Radio, Megan and Joe talk to Dr. Lisa Cavanaugh of the University of Southern California’s Marshall School of Business about our favorite topic: selfish giving! Lisa, along with Francesca Gino (Harvard Business School) and Gavan Fitzsimons (Fuqua School of Business) wrote  When Doing Good Is Bad in Gift Giving: Mis-Predicting Appreciation of Socially Responsible Gifts .  Megan,...

Today on Cause Talk Radio, Megan and Joe talk to Brian Reich, Director of Project Hive, the UN Refugee Agency’s innovation lab, about a new engagement campaign called Refugee Emojis.  The goal of Refugee Emojis is to spark discussion among Americans around the daily struggles faced by refugees, while also establishing a fun and common language for people of all countries to connect around the need...

Today on Cause Talk Radio, Megan and Joe take a look back at our favorite cause marketing programs from 2015, and make a few predictions for 2016. On the show we discuss: Our favorite campaigns, which include H&R Block, Cheeky Home, Rosa’s Fresh Pizza, Doritos, Starbucks and Dave’s Killer Bread. How cause businesses will flourish in the New Year - and how traditional businesses will pave the w...

Today on Cause Talk Radio, Megan and Joe talk to Robert Thomsen, Vice President & General Manager of Merchandising & Marketing for Box Lunch, a civic-minded specialty retailer with an online site and eight physical stores. With every $10 spent on the site, Box Lunch will help provide a meal to a person in need through its partnership with Feeding America. On the show: How Box Lunch got sta...

Today on Cause Talk Radio, Megan and Joe talk to Kathy Collins, Chief Marketing Officer for the tax preparation company H&R Block, about the company's  Dollars & Sense  financial literacy program. Founded in 2009, the program gives kids of all ages the understanding they need to manage their personal finances.  On the show, Megan, Kathy, and Joe discuss: How H&R Block created  Dollars...

Today on Cause Talk Radio, Megan and Joe talk to Carol Cone (aka The Mother of Cause Marketing) about her new venture  Carol Cone on Purpose ! Carol has been a cause leader for decades and is set to disrupt the field once again with a new venture that combines partner collaboration with idea acceleration to take the field of purpose to new heights.  On the show, Carol, Megan and Joe discuss: The g...

Today on Cause Talk Radio, Megan and Joe talk to Dan Goldenberg, Executive Director of the Call of Duty Endowment, the charitable arm of one of the world's most popular video games. We discuss how the endowment is working with companies like Costco, GameStop, Best Buy, and Carl’s Jr this holiday season to do something about veteran unemployment.

Today on Cause Talk Radio Megan and Joe pilot a new format for the show. While we still plan to have guests and do interviews, occasionally we want to experiment with just talking about what's happening in the cause world! We'll review some of the latest campaigns, promotions and posts from the social good space. This week: Giving Tuesday, REI Opt-Out, and Movember ... is it really dying? Listen i...

Today on Cause Talk Radio, Megan and I talk to Frank Vamos, Director, Brand Communications at Wendy's, about their October coupon book campaign to raise funds for the Dave Thomas Foundation for Adoption (DTFA).

Today on Cause Talk Radio, Megan and Joe talk to Tara Darrow, Director of Public Affairs & Corporate Social Responsibility for Nordstrom, about Treasure&Bond, Nordstrom’s private label, give-back brand. Since the brand's inception in 2014, Nordstrom’s raised $440,000 for charities like Girls Inc., Girls on the Run and Boys & Girls Clubs of America.

Today on Cause Talk Radio, Megan and Joe talk to Sharon Yon-Johansson, Community Affairs Manager for Stripes | Sunoco Convenience Stores, about an in-store cause marketing program that raised a $1.2 million for Houston-based MD Anderson Cancer Center.