The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

In this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write! I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end! Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypes I wou...

As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes. But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way. If they stay in sport - they stay with us for life. But first it's our job to help them stay in sport :) My program S...

You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish.  In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to: 1. Get more than your share of inquiries 2. Ret...

In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset! The Dream Launcher program is opening in the fall ...

In this episode, I answer a question I get all the time, how do I get more Instagram followers? Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip. The Dream Launcher program is opening in the fall for those newer coaches who: Took all the...

It's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one!  In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching.  The Dream Launcher program is openin...

In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect!  The Dream Launcher program is opening again in late July for those newer coaches who: Took all the certification classes but are struggling to actually get athletes Have no clue where to start Don’t know what order to invest in the business basics Want help...

In this episode, I uncover the 6 main things I did to go from 6-7k months in 2021 to 10-12k months starting in April 2022. Interested in learning more about my programs? The Dream Launcher program is opening again in late July for those newer coaches who: Took all the certification classes but is struggling to actually get athletes Has no clue where to start Doesn’t know what order to invest in th...

In this episode, I deep dive into the 6 stages of content creation frequency - what stage are you currently in and are you ready to move into the next level? Our goal is consistency over everything else! Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypes I would love to connect with you over on Insta...

In this episode, I dive right into the 3 questions I hear the most frequently about pricing: 1. How to change your pricing 2. Should I put my pricing on my website? 3. But what if my coach's pricing is cheaper than me? I created a free guide to help you feel more confident about your pricing as well as be able to explain it's reasoning better. Need help setting your pricing? Download the...

In this episode, I give you the 3 questions to ask (or to determine the answers to) while on your sales calls. These questions are sure to help you ensure that you only get great fits in your athlete roster. Coaching mostly (or only!) ideal fits is not only going to help you enjoy coaching more but it will also help you stay coaching longer. Both things are so important! If you would like a copy o...

After 14 years in business, I have nailed down the seasons of my business: 1. Race Season 2. Selling Season 3. Project Season 4. Rest Season In this episode, I help you determine your cycle in coaching based on your sports, weather and types of athletes you coach. And then, once you know your season, what you should do (and not do) to optimize your business growth and keep from feeling burned out....

In this episode, I describe the three stages of business: Season 1: Beginner, your first 5/10 athletes, as covered in the Dream Launcher Program Season 2: Gaining Experience, building to "full", as covered in the Dream to 6 Program Season 3: Scaling, diversifying, building out profitability and clients through scaling & hiring, as covered in the subset program to the Dream to 6, Drea...

In this episode, I tackle a thing I see so much with Endurance Coaches and their content. And 3 easy ways to start working on fixing it. Content is such an important part of a coaches profession. It's the place that we hone our ability to effectively communicate our coaching, methodologies and how we help people. It's how we provide wins to those who are reading/following/subscribed to o...

Sometimes a coaching match is not a good one! In this episode, we navigate how to get more ideal athletes to work with you by your sales call/inquiry process and weed out ones that potentially won't work and what to do after the relationship has started and it goes sour. This episode will help endurance coaches navigate what matters to the coach in the relationship, determine your no-go'...

Hurray for the second instalment in the series on The Endurance Coachpreneur on Mindset! Each month I will bring you a new episode about one of my favorite topics! This month, we dive into a personal favorite, the mindset of time (timelines, staying in the present, procrastination, and more). Listen here for explanations, practical tips and advice to help you tackle this and other mindset issues....

I work with newer coaches but also ones that have been around awhile. And they often have become so set in the ways they do business that need some big help to fix processes and parts of their businesses that are feeling really stuck, and painful to change. This is some of my favorite work. In this episode, I go over the 4 big areas that many coaches need some help with and some of the things I do...

Today, we have a special guest! Coach Robin Barth , owner and Head Coach of Rise Up Racing gives us her favorite tips and ways to leverage and build your community of athletes to grow your business. You can learn more about Robin on Instagram @Robin_Triathlete. How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM with my 6 Figure Steps blueprint. Master these...

These are the things that I need to get out because they are constantly on my mind. You can be in service AND a profitable profession You can be MORE We CAN PIONEER - to change the industry My stories and how they relate. The old guard is telling us that this is the way it always has been. Be the Captain of your own ship. Own your work. Own your business. Be the leader and pioneer. How do 6 figure...

Fortunately or unfortunately, the coaching space has changed a lot the last few years. It's important to stay up to date with important endurance coaching trends and this episode will help you stay current so that you can ready to optimize your business growth! My program, the Dream to 6 , is here to help you get to the next level in your business. My goal is for you to grow your coaching loa...

Working with many elite athletes over the last 14 years there are few things that each have in common with their athletic success. It typically boils down to doing things that no one or very few others are willing to do. The same is in business. In this episode, I discuss the 7 things that I find that the successful coaches are willing to do that frankly most coaches are not willing to do. I would...

Hurray for a new series on The Endurance Coachpreneur! Each month, I will bring you a new episode about one of my favorite topics! Mindset! This month, we dive into a crowd favorite, imposter syndrome. Listen here for explanations, practical tips and advice to help you tackle this and other mindset issues. In the Dream to 6, mindset calls are the most popular and most well-attended and I hope you...

In this episode, I am declaring the 5 things I am over with, in other words, the things in my business I no longer want to tolerate. This episode is mostly mindset but I bet you will also associate with some or all of the things I am DONE WITH! Coming in April 2024 - "Your First 5 Athletes" program! Want to learn more - give me a follow at @coachmichellelake and send me a DM! There will...

What metrics actually matter on Instagram? What should you be focusing on? What is reach and does it matter? How do I use insights to repurpose or learn something about what's working with my content? How does the Instagram algorithm work? If you have any of these questions, this episode will help you swim through what matters and what doesn't with Instagram and how posts "perform&q...

I hear from a lot of coaches about how hard it is to create content because it just takes too long. In this episode, I first go over the three types of content creators. Once you figure out which type you are, I then recommend how you should organize and create to get it done more quickly! Are you a "batcher"? A hybrid creator? Or an "on the fly" content creator? Listen to find...