The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

It's Super Bowl week and I diverge a little bit with quotes of one of my favorite pro athletes playing in the SB. But, what you want to listen for is why this is so applicable to business. How do you focus on what actually matters - the things and actions that will actually help you to get more 1:1 athletes?? If you are interested in learning more about either of our Dream Programs, Dream Lau...

In this episode, you get a very exclusive, and a very short interview with my son Bode who wished to be on the podcast. After that, I go deep on the 4 takeaways, or things I have noticed/learned, about parenting while coaching.  Hopefully, these will help you whether you are a parent and thinking about coaching, or a coach that's a parent or thinking about becoming a parent. I would love a re...

In this episode, I pull back the curtain on the things that just didn't work in my coaching businesses last year. Now, upon further reflection, it's clear that the lessons were worth the struggle, but I bet you will learn a lot from what didn't work (or didn't seem to work) for me in 2024.  Check out the companion episode to this (Episode 55: The 5 things that DID work). Let me...

I raced at the Disney 5k, 10k and Half Marathon this past week and I learned so much that I want to share with you.  In this episode, I go over some of the logistics I learned, but also 3 main takeaways that will help you and your business. I mentioned that if you are looking to race any Disney Running races that you should reach out to Coach Jeff Taylor (@EarsUpRacing on IG). As always, I would l...

I learned a lot in running my two businesses this year, Fiv3 Racing and the Dream Programs. In this episode, I give you the behind-the-scenes of what we learned and what you can take from those lessons to improve your coaching business!  I spoke about a few of my programs/freebies in this episode. 1. If you are a head coach working with assistant coaches and want help training them to add their ow...

Today, we are going to talk about all things pricing. From when you first get started all the way through years of coaching. The number one way to sabotage your business and quit prematurely is to not respect your VALUE and only do it for the impact. Btw, when we collectively as an industry can help STOP coaches from massively undercharging or having free services, it will raise up our value as a...

It's been a year!! So exciting to have put out over 53 episodes (we actually had a few bonus episodes too). In this episode, I describe my 4 top takeaways from the year and how you can use these in your coaching business. As we wrap up this first year, I wanted to say how grateful I am for each and every one of you that has taken the time to listen. If you haven't reviewed the podcast ye...

In this quick and focused episode, I go over the #1 thing that you can do NOW both in person and online to get more athletes in 2025. It's really that simple? I also wanted to thank everyone for a great first year of podcasting - I met my goal of 52 episodes and am so thankful for each and every podcast listener. I would love if you would take a moment and give the podcast either a star revie...

Welcome to Episode 51 - a very special episode as I wrap up with my good friend and business bestie, Lauren Monique , our trip to a big marketing & mindset conference called BBD Live (Business by Design).  In this episode, we review our top 3 takeaways from this amazing event presented by James Wedmore and his team.  These takeaways will be applicable to coaches or business owners of any level...

YAY! We made it to episode 50! In this episode, I give you 4 prompts you can use now to get most of your content completed by the end of the year! So you can rest! But also content pieces that will move your business forward. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session: Review all yo...

In 2023, I doubled my income from 2022, almost exactly!!! I am sure there were lots of changes that I made, but one of the biggest things I did I describe in this episode. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session: Review all your wins in 2024 Brainstorm your goals for 2025 Priorit...

Today, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics , one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon , an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more info here @tampabaybabestri on Instagram! We...

You are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems. Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon and Endurance Coach. She is a British High Performin...

TAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business. If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram @CoachMichelleLake . We would love to have you joi...

The Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be great coaches, but transform into great business...

Late last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details! Send me a DM and let me know what you think of the episode. And be sure to subscribe to th...

We have 2 months left in the year, can you believe it?!??!?! These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025! Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/   Questions about which program is right for you?? DM on Instagram @CoachMichelleL...

In this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too 😇) and how they are only hurting you, not only in your mindset but in your time management and work! Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challenge What will you get in this challenge? ✨ What to actually post to get more inquiries ✨...

If you don't always feel great about using social media to connect with athletes or to sell your coaching, this episode is perfect for you! When you reframe how you think about social media and back it up by getting more experience posting content, it does get better! Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challenge What will you ge...

Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire! Starting on October 21st , I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now! What you will get in the first ever Dream Content Challenge: 1. You will learn what to act...

How do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently. The DREAM TO 6 program has RE-OPENED!! Most certification programs are completely focuse...

Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free! If you need more help with time management and writing athlete plans, I have a free resource for you! Do...

In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want!  Listen in for my 6 (plus a bonus #7) ways to stand out better online.  Interested in one of our programs to grow your business? Here are the key distinct...

What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch. Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff for you and then you cut and paste? NOOOOOOO!!  Bu...

Is..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter. In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle. In this episode, I mentioned the reasons why creating content is SO important as a coach. Find that episode here: https://www.bu...