The Email Sound Booth with Liz Wilcox

Ever bought a set of email templates and thought, "These don't sound like me at all"? You're not alone. In this short and practical episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her best tips for customizing templates so they sound authentic, on-brand, and totally you. Whether you're using her templates or someone else's, this episode helps you find your voice inside prewrit...

If you ever needed proof that your email list can truly change your business — and your life — this episode is it. Liz Wilcox, the Fresh Princess of Email Marketing, shares three real-life stories of how her email list pulled her out of financial tight spots, created stability in uncertain seasons, and proved why consistent emailing is one of the best business decisions you can make. Episode Highl...

In this week's Friday Affirmation episode, Liz Wilcox — the Fresh Princess of Email Marketing — helps you calm your nerves around selling and step into your confidence as a business owner. These affirmations are designed to help you trust your audience, embrace abundance, and remind yourself that selling is simply part of serving. Episode Highlights A five-minute affirmation practice to ease selli...

If you've ever wondered whether you should send your weekly newsletter at the same time every week, this episode has your answer. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down what really matters when it comes to email timing, and why consistency helps more than any "best day or time" you'll find on Google. Episode Highlights Why sending emails at the same time helps train you (...

Let's be real — unsubscribes hurt. You work hard to grow your list, write thoughtful emails, and show up consistently… and then someone hits "unsubscribe." In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the emotional (and logical) side of unsubscribes. She'll help you reframe what they mean, why they're actually a good thing, and how to stop letting them sting so muc...

Ever wonder if anyone reads all the way to the bottom of your emails? They do — and that's where the magic happens. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares how to use the humble "PS" to boost engagement, create urgency, and increase clicks. From sales strategies to storytelling and connection, this episode shows why the PS is one of the most underrated tools in...

Curious about what makes an email truly perform? In this transparent and data-driven episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing emails from October 2024, breaking down what made each one work. From a personal story that sparked curiosity to a win-back campaign that brought in real sales, this episode gives you a peek behind the curtain at how Liz thinks...

In this week's Friday Affirmation episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares a short, uplifting session designed to help you pause and celebrate your progress. Whether you're writing emails, building offers, or showing up for your business in small ways, this episode reminds you that growth comes from consistency, courage, and self-belief. Episode Highlights A five-minute...

Lead magnets aren't the only way to grow your list anymore — but if you're going to have one, it needs to work. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down how to create or refine your lead magnet so it attracts the right people and sets them up for success from day one. Whether you're starting from scratch or rethinking an existing freebie, this episode will...

If you've been wondering how to get more people opening and clicking your emails, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — shares her practical, no-fluff approach to improving your email metrics without obsessing over "industry standards." From building consistency to optimizing your welcome sequence and list growth, Liz explains how to make steady progress and...

Subject lines — the one part of your email that can make or break your open rate. In this episode, Liz Wilcox, the Fresh Princess of Email Marketing, breaks down exactly how to write subject lines that stand out in crowded inboxes. From real examples to simple writing tips, Liz shows you how to create subject lines that spark curiosity, feel friendly, and get readers clicking. Episode Highlights W...

It's finally here — Liz Wilcox, the Fresh Princess of Email Marketing, is bringing back her most popular offer: The Annual Pass. In this high-energy episode, Liz shares all the details of her 2024 Black Friday promotion, why it's so meaningful this year, and what members can expect in 2025. From community and accountability to a year's worth of email marketing support, this episode lays out exactl...

This week's Friday Affirmations are all about slowing down to recognize your growth — both in business and in life. Liz Wilcox, the Fresh Princess of Email Marketing, leads a five-minute affirmation session designed to help you release comparison, honor your effort, and celebrate how far you've already come. Episode Highlights A short, calming affirmation practice focused on reflection and pride....

Funnels might sound fancy, but you don't need one to make consistent sales with email. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her three-part formula for growing your list, building connection, and selling with ease. This approach is perfect for anyone who wants to skip the complicated tech setups and focus on what really works. Episode Highlights Liz's si...

If you've ever felt overwhelmed by the term "customer journey," this episode is your breath of fresh air. Liz Wilcox — the Fresh Princess of Email Marketing — breaks it down with her signature framework, The Email Staircase. Forget confusing marketing jargon — this is a straightforward, actionable approach that helps you turn followers into friends, and friends into customers. Episode Highlights T...

Feeling like you're emailing consistently but not seeing sales? You're not alone — and Liz Wilcox, the Fresh Princess of Email Marketing, has your back. In this episode, Liz shares five proven newsletter strategies to help you sell more, connect better, and remind your audience that you're not just a content creator — you're a business with real solutions. These ideas are simple, repeatable, and d...

Big news, friend — The Email Sound Booth just leveled up! In this milestone episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the exciting news that she won Ecamm's Content Launchpad Apprenticeship. Liz opens up about her journey with Ecamm, her vision for the future of The Email Sound Booth , and how this partnership will help her bring email marketing to the mainstream creator...

In this week's Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — shares affirmations to help you step into growth mode with more ease and confidence. If you've been feeling nervous about visibility, list building, or putting yourself out there, this five-minute mindset boost will help you reframe fear into excitement and remind you that success is already unfolding....

In this fun and practical episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down how to decide whether a Black Friday sale makes sense for your business. With her signature mix of tough love and encouragement, Liz walks you through four signs you should run a sale and two signs you might want to skip it. Whether you're new to sales or just trying to protect your peace this seaso...

If you've ever wondered why new subscribers seem to stop opening your emails right after they join your list, this episode might hold the answer. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down a common mistake many beginners make: sending newsletters to subscribers who are still in their welcome sequence. She shares exactly why this causes confusion (and lower engagement) — and h...

In this thoughtful episode, Liz Wilcox — the Fresh Princess of Email Marketing — talks about how to navigate email marketing when major world events, natural disasters, or social injustices take center stage. From real-life examples of business owners facing difficult timing to Liz's own story of adjusting her 2024 strategy, this episode helps you find the balance between staying sensitive and sta...

If you've been hearing about new email authentication requirements and wondering what they mean for your business, this episode is your easy, no-fluff breakdown. Liz Wilcox — the Fresh Princess of Email Marketing — walks you through SPF, DKIM, and DMARC in plain English, using her signature analogies and humor to make sense of the tech. By the end, you'll understand exactly what these updates mean...

If you've ever hesitated to send an email because you were afraid of being "annoying," this episode is for you. In this Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you reframe that fear with affirmations focused on confidence, connection, and service. These affirmations will remind you that your subscribers want to hear from you and that your words have v...

In this short but powerful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares one of her favorite mindset and productivity hacks: the $49 rule. What started as a way to trick herself out of buying shiny business offers has turned into a system for staying focused, productive, and profitable. If you've ever found yourself tempted by yet another "must-have" low-ticket offer, this i...

In this transparent behind-the-scenes episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her best-performing email from September 2024 and what made it so effective. From subject line strategy to timing and segmentation, Liz reveals the practical (and surprisingly simple) reasons her emails earned sky-high open and click rates — and how you can apply the same thinking to you...