The Email Sound Booth with Liz Wilcox

If list growth feels like a mystery, this episode is your roadmap. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her three favorite, proven ways to grow your email list (plus one strategy she's learned to think twice about). From guest speaking to hosting your own events to tapping into referral networks, Liz shares what's actually working in 2024 and what might not be worth you...

Feeling nervous about deleting subscribers from your list? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her latest approach to keeping her email list squeaky clean (and why she's being extra cautious with all the new 2024 deliverability rules). You'll learn what "cold scrubbing" really means, why it matters for your deliverability, and how Liz is simplifying her pro...

This week's Friday Affirmations are all about sales — shifting how you think, feel, and show up when it's time to sell your offers. Liz Wilcox, the Fresh Princess of Email Marketing, leads a quick and powerful affirmation session to help you ditch the guilt, lean into abundance, and remind yourself that selling is an act of service. Episode Highlights A focused five-minute affirmation session to s...

Black Friday has a bit of a reputation — but Liz Wilcox, the Fresh Princess of Email Marketing, is here to tell you why it's still one of the best opportunities for online business owners. In this candid, high-energy episode, Liz breaks down the myths, the pressure, and the massive potential of showing up for the biggest shopping day of the year. Whether you're running your first sale or refining...

In this fiery, heart-to-heart episode, Liz Wilcox — the Fresh Princess of Email Marketing — drops the tough love and reminds you why email marketing is the most powerful tool in your business. From ownership to connection (and yes, serious ROI), Liz breaks down the five reasons you should stop avoiding your inbox and start using it to change your business — and your life. Episode Highlights A pass...

Ever promise too many people you'll promote their thing — and suddenly realize your inbox (and your subscribers) are about to implode? Liz Wilcox, the Fresh Princess of Email Marketing, has been there more than once. In this episode, she shares smart, simple ways to juggle multiple email promotions without burning out your audience (or yourself). From segmenting with purpose to making your inbox f...

Feeling like your sales have stalled or your launches keep falling flat? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals her go-to method for reviving your email list and diagnosing what's really going wrong. Spoiler: it's not another complicated funnel. It's a simple, fast, and incredibly effective flash sale strategy that teaches you exactly where your list (and you...

In this week's Friday Affirmation episode, Liz Wilcox — the Fresh Princess of Email Marketing — invites you to pause, reflect, and celebrate the foundation you're building one brick at a time. These affirmations are all about grounding yourself in confidence, releasing doubt, and remembering that your work as a business owner is meaningful, important, and worth being paid for. Episode Highlights A...

We've made it to Episode 10! And in true Liz Wilcox fashion, she realized she's never actually introduced herself. In this fun, casual, and surprisingly heartfelt episode, Liz answers her own "imaginary FAQs" to give you a peek behind the curtain — from her Michigan roots to her Mountain Dew era, from running an RV travel blog to building a million-dollar email business. Episode Highlights The rea...

Segmentation might sound like an advanced marketing must-do, but Liz Wilcox — the Fresh Princess of Email Marketing — is here to tell you the truth: most small business owners don't need to worry about it yet. In this episode, Liz breaks down when segmentation actually helps, why it's often a distraction for new senders, and the foundational steps you should master before you ever think about spli...

If your email list feels like it's stopped working — low opens, no sales, or the same subscribers hanging around forever — this episode is your fix. Liz Wilcox, the Fresh Princess of Email Marketing, breaks down three simple ways to revive your list and get it performing again. From growing fresh subscribers to scrubbing out the stale ones, Liz shows you how to breathe new life into your list so i...

Think your email list is too small to make an impact? Think again. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares five simple but powerful strategies to help you make the most of a small list. From boosting engagement to shifting your mindset around selling, Liz breaks down how to serve your audience well, grow your list with purpose, and start seeing results — no mat...

It's time for another Friday reset with Liz Wilcox, the Fresh Princess of Email Marketing. This short and grounding episode is designed to help you slow down, reflect on how far you've come, and affirm your confidence as a creator and business owner. Liz guides you through a series of powerful affirmations to help you release pressure, reset your energy, and step into the next phase of your busine...

If you've ever had a launch that didn't go as planned, this episode is your lifeline. Liz Wilcox — the Fresh Princess of Email Marketing — is here to help you squeeze every last drop of juice out of a launch that's falling flat. In this episode, she shares three simple, actionable sales emails you can add mid-launch to reignite interest, connect with your audience, and boost conversions before the...

In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down the six biggest mistakes new email marketers make (and honestly, even seasoned senders still slip into). From emailing too little to waiting too long to sell, Liz shares her signature mix of tough love and humor to help you build an email strategy that actually works. Episode Highlights Why emailing just once a month...

It's Friday, friend — and the Fresh Princess of Email Marketing, Liz Wilcox, is switching things up. This short and soulful episode of  The Email Sound Booth invites you to pause, breathe, and step into the weekend feeling confident, grounded, and ready to create. Liz shares a set of affirmations designed to help you shake off perfectionism, reconnect with your purpose, and remember that your voic...

If your palms get sweaty every time you hover over the "Send" button, this episode's for you. Liz Wilcox — the Fresh Princess of Email Marketing — is breaking down  why email feels so cringe sometimes and how to flip that script. From inbox overwhelm to inconsistent sending habits, Liz helps you shake off the email ick and finally start sending with confidence (and maybe even joy). Episode Highlig...

Welcome to the very first episode of The Email Sound Booth ! Liz Wilcox- the Fresh Princess of Email Marketing- is here to bust through the biggest myths, complaints, and excuses that hold business owners back from building a list that actually sells . From unsubscribes to writer's block, Liz breaks it all down with her signature mix of real talk, humor, and 90s nostalgia. If you've ever said, "Em...