The Email Sound Booth with Liz Wilcox

It's one of the most common questions in email marketing: Should you use images in your emails — or keep things plain text? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down when, why, and how to use images without hurting your deliverability. Whether you love a pretty layout or prefer to keep things simple, this episode helps you decide what's right for your brand...

If you've built an engaged audience on social media but struggle to move followers onto your email list, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — shares five simple, creative ways to turn your social followers into loyal email subscribers. Whether you love or hate social media, these strategies will help you take your audience from "likes" to long-term connecti...

If you've ever opened your inbox to a snarky or downright rude reply, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — shares how she handles negative or aggressive responses with grace, clarity, and boundaries. From deciding when to delete to when to defend, Liz walks through real examples and mindset shifts that help you protect your energy (and your business reputat...

In this week's Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — shares affirmations designed to help you sell with confidence and peace. These affirmations remind you that selling is an act of service, your products have real value, and your people are waiting for you to share them. Whether you're gearing up for a launch or simply want to strengthen your mindset aro...

You own your email list — but only if you actually have a copy of it. In this super short but important episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares why you should download and back up your email list at least once a year. From rare (but real) cases of ESPs shutting down accounts to simple peace of mind, this quick reminder will help you protect your most valuable business...

We've all been there — life happens, and suddenly it's been months since you last emailed your list. In this direct and encouraging episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through exactly how to come back after ghosting your subscribers. With her signature mix of tough love and practical advice, Liz helps you reset, reintroduce yourself, and recommit to consistency...

Choosing the right email service provider can feel overwhelming — but it doesn't have to be. In this practical episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through exactly how to pick the best platform for your needs, goals, and budget. Whether you're just starting your email list or looking to switch providers, this episode breaks it all down so you can make a confident...

If your inbox feels a little one-sided, this episode will fix that. Liz Wilcox — the Fresh Princess of Email Marketing — shares her simplest, most effective tactic for getting subscribers to hit reply: ask yes-or-no questions. In this quick, actionable episode, Liz breaks down exactly how to use this underrated strategy to spark real conversations, improve engagement, and even boost deliverability...

In this uplifting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you pause, breathe, and feel proud of the work you're doing. These affirmations are all about self-trust, confidence, and peace — both inside and outside your business. If you've been struggling with perfectionism, overthinking, or guilt around your progress, this episode will help you reconnec...

Feeling burnt out on writing new emails every week? Liz Wilcox — the Fresh Princess of Email Marketing — is here with the ultimate time-saving tip: reuse your emails. In this quick and refreshing episode, Liz shares how she recycles both sales emails and newsletters to stay consistent, save time, and keep her subscribers engaged — without anyone noticing. Episode Highlights Why you should regularl...

As the year winds down, so does everyone's energy — including your audience's. In this short and thoughtful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her honest take on whether or not you should keep sending emails during the holidays. From her own rest routine to creative ideas from her community, this episode will help you make a plan that feels right for you . Episode...

If you've ever wondered what makes an email really work, this episode pulls back the curtain. Liz Wilcox — the Fresh Princess of Email Marketing — shares her best-performing emails from November, including the one that brought in over $12,000 in sales during her Black Friday campaign. She also gives an honorable mention to a high-engagement "click one" email that helped her test interest, grow her...

It's time for a full debrief! In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the final results from her 2024 Black Friday sale. From hitting 94% of her ambitious $250K goal to lessons about open rates, list growth, and fatigue in the market, Liz breaks down exactly what went right, what flopped, and what she's grateful for heading into 2025. Episode Highlights A recap...

Ever wondered why some offers sell like crazy? In this short and high-energy episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down exactly why her Annual Pass continues to convert year after year. From pricing strategy to reputation to pure passion, Liz shares the three biggest reasons her offer stands out (and how you can apply the same principles to your own business). Episod...

It's time to talk goals, money, and mindset. In this transparent and inspiring episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her real Black Friday goals for 2024, including how much she wants to make, what she's focusing on beyond money, and how she balances business ambition with being present in her personal life. Episode Highlights Why Liz sets goals beyond money — includ...

Every great offer deserves a refresh — and in this episode, Liz Wilcox, the Fresh Princess of Email Marketing, breaks down exactly how she's evolving her signature Annual Pass from 2023 to 2024. From the original 2021 launch to today, Liz shares how she's refined the offer to better serve her audience, create more accountability, and help members grow their email lists in the year ahead. Episode H...

It's finally here — Black Friday week! In this detailed and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her full 2024 Black Friday email strategy, including how many emails she's sending, who's getting them, and the mindset behind it all. From segmentation to scheduling, Liz shares the exact plan she's using to make her Annual Pass sale a success. Episode...

In this special Black Friday edition of Friday Affirmations , Liz Wilcox — the Fresh Princess of Email Marketing — helps you get centered, calm, and confident before the busiest shopping week of the year. Whether you're selling your own offers or trying to resist the flood of sales emails in your inbox, these affirmations are designed to help you stay grounded, intentional, and financially empower...

Happy 50th episode! Liz Wilcox — the Fresh Princess of Email Marketing — is celebrating this milestone by giving you a strategic, no-fluff episode on the three essential emails every Black Friday campaign needs. Whether you're selling digital products, services, or physical goods, these emails will help you stand out in a crowded inbox and make your Black Friday campaign your best one yet. Episode...

With so many email metrics to track — open rates, click rates, unsubscribes, deliverability — it's easy to lose focus. But Liz Wilcox, the Fresh Princess of Email Marketing, believes there's really only one metric that matters: the number (and percentage) of customers on your list. In this episode, Liz shares why this single metric fuels every other part of your email success and how it's helped h...

Even email marketers make mistakes — and Liz Wilcox, the Fresh Princess of Email Marketing, is no exception. In this relatable and funny episode, Liz shares three real moments she totally flubbed her email marketing (and what each one taught her). From missing subject lines to major send list mix-ups, this episode proves that mistakes are part of the process — and sometimes, they even lead to unex...

If you've been procrastinating your Black Friday promo, don't panic — Liz Wilcox, the Fresh Princess of Email Marketing, has your back. In this short and punchy episode, she shares simple, last-minute Black Friday ideas that still generate sales (without fancy funnels or complicated prep). Whether you're selling your own products or promoting someone else's, these ideas will help you show up with...

In this calming and encouraging Friday Affirmation episode, Liz Wilcox — the Fresh Princess of Email Marketing — guides you through a series of affirmations designed to help you trust your business journey, embrace patience, and find peace in the process. These affirmations are perfect for entrepreneurs who need a reminder that success is already unfolding — one small, confident step at a time. Ep...

Feeling stuck staring at a blank email? Liz Wilcox — the Fresh Princess of Email Marketing — is here with the simplest newsletter-writing hack ever. In this quick, five-minute episode, Liz shares two questions that can turn email overwhelm into easy, fun creativity (yes, even if writing isn't your thing). Episode Highlights The two questions that make email writing easier: What would this look lik...

Ever launched something exciting and realized your brand-new subscribers might miss it? In this short, tactical episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares two easy, low-tech ways to make sure new leads see your limited-time offers without breaking your automations (or your brain). Episode Highlights The question that inspired this episode: how to show new subscribers a ti...