The Email Sound Booth with Liz Wilcox

Ever wondered how to grow a membership without spending a dime on ads? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down the four biggest strategies that helped her grow her $9/month Email Marketing Membership to over 4,000 active members in just four years. From shameless promotion to smart systems, Liz shares the practical steps that made her business thrive — all...

Ever wondered what makes people stick around in a membership for years? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the four biggest reasons her members stay subscribed to the $9 Email Marketing Membership, now celebrating its fourth anniversary. From clear content to genuine care, Liz reveals what really keeps people engaged, accountable, and excited to stay. Epis...

In this heartfelt and celebratory episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the four reasons she's still completely in love with her $9 Email Marketing Membership, four years after launching it. As her flagship offer turns four, Liz opens up about what this business has taught her about security, simplicity, responsibility, and community — and how it's helped her build a...

In this empowering five-minute Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you step into your power as a business owner, creator, and leader. These affirmations are designed to ground you in confidence, clarity, and abundance while reminding you that success is built brick by brick through consistent, intentional action. Episode Highlights A calming, five...

Tired of hearing, "I get leads, but nobody buys"? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top two proven ways to attract high-quality leads who actually buy, reply, and stick around. These strategies come straight from her own business — the same ones that helped her build an email list where over 50% of subscribers are paying customers. Episode Highlights...

If you've ever changed directions in your business and wondered what to do with your existing email list, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — shares exactly how to handle your list when you pivot, whether it's a total 180 or just an adjacent shift. With her own experience of moving from an RV travel blog to teaching email marketing, Liz walks you through t...

Ever sent a sales email and watched your unsubscribe count spike? Don't panic — this episode is exactly what you need. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down why unsubscribes after a sales email are not only normal but actually good for your list health. In this encouraging and practical episode, Liz shares four simple actions you can take to reduce unsubscribes, strength...

You've got a great freebie — but where should it live? In this fast-paced, practical episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the smartest places to feature your lead magnet so it actually grows your list. From your website and socials to podcasts and partnerships, Liz explains how to get your freebie in front of the right people (and how to stop hiding it behind your h...

In this powerful and heart-opening Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you step into the energy of receiving. If you've ever struggled to accept compliments, money, support, or opportunities, this episode will help you practice gratitude, openness, and trust in the flow of abundance. Episode Highlights A five-minute affirmation session focused ent...

If you've already written your welcome sequence but it's not quite hitting the mark, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down the four most common mistakes she sees business owners make in their welcome emails. From too much writing to too little personality, Liz shares how to fix these issues so your sequence actually connects, converts, and sets t...

You've heard every email marketing expert say it — "you need a welcome sequence." But why? In this short, motivating episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down the two biggest reasons why having a welcome sequence isn't optional. Whether you're brand new to email or your old sequence feels outdated, this episode will help you understand the real purpose behind those...

After months of planning (and a little procrastinating), Liz Wilcox — the Fresh Princess of Email Marketing — finally built her dream podcast studio, and it's just as bright, quirky, and fun as you'd imagine. In this behind-the-scenes episode, Liz shares three big lessons she learned during the process — from keeping things simple to designing with her audience in mind. Episode Highlights The back...

In this transparent and thoughtful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her best-performing email (well, technically a series of emails) from December 2024. She breaks down how her Annual Pass renewal reminders outperformed every other send, why she views them as her most successful emails ever, and how these simple automations save time, stress, and even relationsh...

In this grounding and gratitude-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares affirmations designed to help you invite abundance, peace, and alignment into your business. This short, five-minute session is your reminder that success, joy, and creativity are already within you — and that you're allowed to slow down, celebrate, and receive what's meant for you. Episode...

The "super signature" has been around forever — but Liz Wilcox, the Fresh Princess of Email Marketing, is giving it a 2025 makeover. In this short and strategic episode, Liz shares her plan to transform the typical "PS: here's how to work with me" section into something more engaging, helpful, and customer-focused. Instead of repeating the same links, she's turning her super signature into a quart...

Could a single word really increase your open rates? Liz Wilcox — the Fresh Princess of Email Marketing — says yes! In this short and fun episode, Liz shares her favorite subject line hack: the one-word subject line. Learn why it works, how to come up with the right word, and see real examples that have boosted her engagement and replies — all while keeping email writing fun again. Episode Highlig...

Low-ticket offers get a bad rap — but Liz Wilcox, the Fresh Princess of Email Marketing, is here to set the record straight. In this episode, Liz busts three of the biggest myths she hears about her $9/month Email Marketing Membership. From customer quality to business structure, she shares what really makes a low-cost, high-value offer work — and why it's not as "easy" as people think. Episode Hi...

If you've ever tried promoting someone's offer and cringed at the copy they sent, you're not alone. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares exactly how to create affiliate swipe emails that people are excited to send. Whether you're running your first affiliate program or looking to improve your existing one, this quick episode will show you how to make your sw...

It's a new year, and that means a fresh round of affirmations from Liz Wilcox — the Fresh Princess of Email Marketing. In this uplifting first Friday Affirmation of 2025, Liz helps you let go of what no longer serves you, embrace gratitude for new beginnings, and step into the year with confidence, peace, and joy. Episode Highlights A five-minute affirmation session designed to help you welcome 20...

Ever wonder what really keeps your emails landing in inboxes — and your subscribers sticking around? In this short but perspective-shifting episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down two "social contracts" that define every email you send. Borrowing insights from email marketing expert Chad White, Liz explains how these unwritten agreements shape both your deliverabi...

AI isn't going anywhere — but that doesn't mean it has to take over your inbox. In this practical and encouraging episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares seven creative ways real business owners are using AI to make email marketing easier, faster, and more effective. From research help to tidying up drafts, these examples show you how to use AI as a tool, not a crutch,...

In this reflective and rapid-fire episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares 25 (ish) lessons, reminders, and truths she wants her members and community to carry into 2025. From money mindset and marketing strategy to self-care and sustainability, this episode is packed with the kind of wisdom that comes from years of building a business with heart, humor, and consistency...

Welcome to 2025! In this reflective and inspiring episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her business goals for the year ahead. With honesty, humor, and a big dose of self-awareness, Liz talks about how her health journey has shaped her approach to business, what sustainable growth really looks like, and how she's keeping "fun" at the center of everything she does. Ep...

In this encouraging Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — focuses on helping you build confidence, calm, and consistency in your email marketing. Whether you've been avoiding your list or just need a boost to stay motivated, this episode will remind you why email is such a powerful, personal way to connect with your audience. Episode Highlights A five-min...

You've got an amazing product idea — but are you keeping it a secret until launch day? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals the biggest mistake creators make when developing new products: not sharing the creative process with their audience. Liz walks through why sharing the behind-the-scenes journey builds excitement, trust, and sales — and how you can sta...