The Email Sound Booth with Liz Wilcox

In this refreshingly honest and relatable episode, Liz Wilcox — the Fresh Princess of Email Marketing — gets real about the things she's currently dropping the ball on, both in business and life. From missed podcast uploads to newsletter strategy struggles, Liz opens up about burnout, boundaries, and the lessons she's learning as she balances health, motherhood, and entrepreneurship. This one's pa...

Liz Wilcox — the Fresh Princess of Email Marketing — is bringing the community vibes back with Ask Me Anything April! Every Wednesday in April, Liz is going live on YouTube to answer your biggest questions about list building, email marketing, memberships, and content creation. In this heartfelt and high-energy episode, she shares the three reasons she's hosting this series — and why connection, t...

Hey there, welcome back to another episode of The Email Sound Booth. This is episode 116 and we're diving into how to help new leads understand that you're a legit business, not just someone sending random freebies. Yep, we're getting real about sales, my friends! 🎉 Key Highlights: Tripwire Magic:  When someone joins your list, don't just say thank you—show them you're a business by directing the...

In this calming and confidence-boosting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you find peace and pride in your progress with email marketing. If you've ever felt overwhelmed by writing emails or unsure if you're doing it "right," this episode will remind you that your best is always enough and that every send is a step forward. Episode Highlights A...

In this quick, technical follow-up to Episode 113, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through how to structure your automations so you can use the same welcome sequence for multiple freebies. Whether you use ConvertKit, Flodesk, or another email service provider, Liz breaks down exactly how to make sure subscribers get the right first email for their freebie — without d...

This one's short, sweet, and straight to the point. Liz Wilcox — the Fresh Princess of Email Marketing — answers one of the most common questions she gets: "Can I use the same welcome sequence for more than one freebie?" Spoiler alert — absolutely. In this quick episode, Liz explains why your welcome sequence doesn't need to change every time you create a new opt-in and what really matters most wh...

Even the Fresh Princess of Email Marketing has tech mishaps — and this one cost her hundreds of potential sales. In this candid, story-packed episode, Liz Wilcox shares the "mystery mistake" she discovered after her List Building Live event and how a simple ConvertKit glitch (or was it human error?) left 700 new leads off her biggest sale of the year. From frustration to leadership lessons, Liz wa...

After hosting her first digital event since 2020, Liz Wilcox — the Fresh Princess of Email Marketing — is back to share the real talk behind her List Building Live virtual summit. In this behind-the-scenes episode, Liz breaks down what went great, what she'd tweak next time, and why keeping things simple and fun helped her attract more than 1,100 signups and 22,000 downloads in just three days. Ep...

In this week's Friday Affirmation episode, Liz Wilcox — the Fresh Princess of Email Marketing — helps you strengthen your belief in your ability to grow your list. These affirmations are all about confidence, consistency, and trusting that your success is inevitable. If you've been doubting your momentum or comparing your progress to others, this five-minute session will help you reset and reconne...

Five years. Same landing page. Same results. In this short and honest episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares why she hasn't touched her freebie landing page in half a decade. From staying consistent with her audience to keeping things funny and on-brand, Liz breaks down the three main reasons she's left it alone — and why sometimes not changing things can be the smart...

When it comes to list building, simple always wins. In this quick and punchy episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down five things your landing page doesn't actually need. From long copy to unnecessary fields, Liz helps you strip away the clutter so your page converts faster and feels easier to navigate — for both you and your subscribers. Episode Highlights Why sim...

You've got a freebie, a solid opt-in, and a landing page — but conversions still feel low. In this quick and insightful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares one simple change that can make a big difference: add a photo of yourself. Liz explains why showing your face helps build trust, connection, and brand personality (without needing fancy design or a video setup)....

If you've been waiting for an easy button for list growth, this episode is your loving reality check. Liz Wilcox — the Fresh Princess of Email Marketing — reminds you that growing your list is your responsibility. No one else can do it for you. In this short and honest episode, Liz shares why building an email list takes real work — but also how to make that work fun, sustainable, and aligned with...

In this uplifting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you step into the energy of growth and momentum. Following a week of list-building topics on the podcast, this short and soothing episode focuses on welcoming new subscribers with confidence, excitement, and intention. Episode Highlights A five-minute affirmation session centered on growth and...

Feeling buried under a mountain of freebies? You're not alone — and Liz Wilcox, the Fresh Princess of Email Marketing, has been there too. In this short and super-practical episode, Liz shares how she solved her "too many freebies" problem back when she was an RV blogger by turning them all into one high-value resource library. Whether you've got 3 or 30 freebies floating around your business, thi...

If you're craving faster email list growth, this episode is for you — with one very important caveat: fast growth doesn't always mean better growth. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down three proven strategies to grow your list quickly while still attracting the right subscribers. From paid ads to referral systems to bundles, she shares exactly what works (and when to u...

In this short and creative episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares a handful of fresh, fun, and low-effort freebie ideas for anyone who's tired of the same old "PDF download" routine. From playlists to case studies, Liz helps you find a freebie that feels good for you — one that connects naturally with your business and attracts subscribers who are excited to stick aro...

Hate freebies but still want to grow your list? This one's for you. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals the single best way to grow your email list without creating a new freebie: hosting your own event. Whether it's a challenge, bundle, or virtual summit, Liz explains why being the host (not just a participant) can skyrocket your list growth and position...

It's the 100th episode of The Email Sound Booth! Liz Wilcox — the Fresh Princess of Email Marketing — celebrates this major milestone with a live Q&A alongside her right-hand woman (and sister) Patricia. From the business books that changed her life to lessons from running a $9/month membership, Liz answers listener questions with her signature humor, honesty, and heart. This episode is equal part...

In this serious but important episode, Liz Wilcox — the Fresh Princess of Email Marketing — explains why list scrubbing has officially moved from a "best practice" to a requirement. With major inbox providers like Google, Yahoo, and Microsoft tightening their rules, sending to disengaged subscribers can now hurt your deliverability — or even get you blocked entirely. Liz breaks down what this mean...

If you've ever Googled "the best time to send emails," this episode is your reality check. Liz Wilcox — the Fresh Princess of Email Marketing — shares a refreshing, no-nonsense answer: the best time to send your emails is when you can get your butt in the chair. In this short but powerful episode, Liz explains why consistency matters more than fancy timing tools and how training your audience is a...

If you've been obsessing over your open rates, click rates, or that one subscriber who seems to click everything, this episode is your friendly wake-up call. Liz Wilcox — the Fresh Princess of Email Marketing — delivers a loving dose of tough love about email metrics and why they'll never be 100% accurate. Whether you've got 50 or 5,000 subscribers, this quick reminder will help you focus on what...

Every month, Liz Wilcox — the Fresh Princess of Email Marketing — pulls back the curtain on her email performance. In this episode, she shares the best-performing email from January 2025 and explains exactly why it worked. This one wasn't a sales email — it was a vision email. With high open rates, strong engagement, and even more unsubscribes than usual, Liz breaks down why that's a good thing an...

In this calming and confidence-boosting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you slow down, breathe, and reconnect with what your version of success looks like. As she celebrates four years of her $9 Email Marketing Membership, Liz invites you to let go of comparison, trust your instincts, and move forward with consistency and self-belief. Episode...

After four years, more than 4,000 members, and over a million dollars in sales, Liz Wilcox — the Fresh Princess of Email Marketing — still charges just $9/month for her Email Marketing Membership. In this transparent and heartfelt episode, Liz breaks down the four reasons she's never raised the price (and doesn't plan to anytime soon). From accessibility to integrity to good old-fashioned spite, t...