The Email Sound Booth with Liz Wilcox

Hey friends, it's Liz Wilcox here! This episode is seriously juicy for all you email nerds and business besties who love making money while keeping it real. Our guest, Ingrid (the creative genius behind Penguin Designing), drops wisdom on how her most lucrative sales email wasn't actually a "salesy" sales email at all. (Spoiler: it's not listed on her website, it's super soft, and it raked in over...

Oh hey, email fam! This episode is POSITIVELY bursting with the good stuff for anyone who ever wondered if you could sell (and sell a lot) from your inbox even if your topic is a little, well... different. 🎁 Liz Wilcox brings on Sarah Mueller, the ultimate decluttering queen and founder of The Decluttering Club, to spill the tea (and drop some serious knowledge bombs) on how she made bank with a...

In this uplifting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — focuses on collaboration, connection, and confidence. If networking feels awkward or transactional, this episode helps you reframe it as something natural, valuable, and full of possibility. Liz shares affirmations designed to help you see your network as a shared space for growth — not competition —...

Collaborations don't have to be complicated — and in this episode, Liz Wilcox — the Fresh Princess of Email Marketing — proves it. Whether you're new to networking or ready to expand your reach, Liz shares three simple, high-impact collaborations you can set up in the next 30 days to grow your list, build relationships, and boost visibility. These aren't theory — they're tested, beginner-friendly...

Collaborations are one of the fastest ways to grow your email list — but only if you set them up strategically. In this actionable and energetic episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the three simple things you need to do before, during, and after every collaboration to make sure you're collecting the maximum number of subscribers. Episode Highlights Why collabs don'...

  If pitching collaborations makes you nervous, this short and punchy episode is your pep talk. Liz Wilcox — the Fresh Princess of Email Marketing — shares her go-to advice for pitching dream collaborations with ease. From Walmart to email marketing pros, Liz's approach to pitching stays the same: keep it simple, informal, and confident. Whether you're asking a friend, a big brand, or an industry...

In this value-packed and story-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares why your network is the most powerful tool for building your email list. Through real-world examples and collaborations with creators like Brock Johnson and Nina Clapperton, Liz breaks down how connections can skyrocket growth faster than any ad or algorithm ever could  Episode Highlights: Th...

In this empowering Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you find confidence and calm around showing up and being seen. Whether you struggle with self-promotion, fear of judgment, or just feel nervous about being visible in your business, this short five-minute episode offers the mindset reset you need to step into the spotlight with purpose and pri...

In this heartfelt, reflective episode, Liz Wilcox — the Fresh Princess of Email Marketing — gets real about one of the hardest lessons in entrepreneurship: learning to say no. Through stories from her career and personal life, Liz shares how setting boundaries and trusting abundance have shaped her success — and how forgetting those lessons has led to stress, scarcity, and overwhelm. Episode Highl...

In this high-energy, data-driven episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares two simple but powerful experiments she's currently running with her own list. From one-word subject lines that break 60% open rates to sending more frequent emails that boost engagement, Liz walks through what's working, what's surprising, and how you can replicate her results to revive your own...

How often should you launch? Once a year? Every quarter? Every month? In this short but strategy-packed episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down exactly how much launching is "too much" (and why the real answer depends on your list growth). Using her signature ABC launch system, Liz explains how to balance big launches with smaller ones so you can always be selling...

In this practical, behind-the-scenes episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through her real process for batching newsletters. Inspired by a question from the Email Sound Booth Facebook Group , Liz shares her simple, repeatable system for planning a month's worth of email content in just a few hours — without losing creativity or momentum. Episode Highlights The qu...

In this grounding and energizing Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — shares affirmations to help you take action with confidence and courage. This five-minute mindset reset is designed to help you find peace, motivation, and clarity as you wrap up your week and move into the next with fresh energy. Episode Highlights A five-minute affirmation session ce...

In this lively, data-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her top-performing emails from April 2025. With open rates over 60% and affiliate commissions rolling in, Liz compares two standout campaigns — a quick customer research email and a short affiliate sales message — to uncover what really worked (and why). She even lets listeners vote on which one d...

In this practical, real-talk episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her go-to strategies for handling stress, overwhelm, and that "I'm about to lose it" feeling we all get sometimes. Whether you're juggling a business, a 9–5, family, or just too many tabs, Liz breaks down simple, no-fluff ways to "take the edge off" before burnout hits. Episode Highlights The inspirat...

It's a question every email marketer asks at some point: should your subject lines use capital letters? In this quick, visual episode, Liz Wilcox — the Fresh Princess of Email Marketing — dives into her inbox to show you exactly why she doesn't . From spammy capitalization habits to the psychology of pattern recognition, Liz explains how lowercase subject lines can make your emails stand out in a...

If sending a weekly newsletter feels like a chore, this episode will change that. Liz Wilcox — the Fresh Princess of Email Marketing — shares a simple mindset shift and framework to make writing your weekly emails faster, easier, and more fun. Instead of trying to be the "sage on the stage," Liz encourages you to become the "guide on the side" — a relatable, friendly voice who connects with your r...

In this short but urgent episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals a brand-new reason to stop ghosting your email list: AI. After a conversation with her friend and former coach, Roberto Candelaria, Liz learned how generative AI tools inside inboxes (like Apple Mail and Google) are now summarizing emails — and how that can hurt your deliverability if you're not emailing...

In this calming Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — invites you to slow down and celebrate how far you've come. After a full week of working toward your goals, this episode helps you reconnect with gratitude, confidence, and joy in your progress. Whether you're winding down for the weekend or finding a moment of peace in your day, these affirmations wil...

Big changes are coming! In this exciting and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — announces a major update to her $9 Email Marketing Membership. After years of growth and feedback, Liz is tackling the program's biggest issue: site navigation. She shares why she's making the switch, what members can expect, and how this upgrade will create a smoother, more enjoy...

It's time for another behind-the-scenes income breakdown! In this ultra-transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — pulls back the curtain on her March 2025 revenue. From her Annual Pass launch to affiliate income and a few surprise lessons about taxes, Liz shares the real numbers, wins, and takeaways from a $87K month — no fluff, no filters. Episode Highlights Liz's...

In this monthly "Email Breakdown" episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing email from March 2025. With List Building Live and her Annual Pass sale both happening this month, Liz sent more emails than usual — and one simple message stood out above the rest. Spoiler: it's not fancy, it's not long, but it's proof that empathy, timing, and a little person...

In this data-packed and personality-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing email from February 2025. Spoiler: it's not fancy, it's not complicated — but it's effective. Liz breaks down exactly why her "Happy Birthday, [First Name]" email stood out, the strategy behind it, and how it turned a $4 sale into thousands in long-term revenue. Episod...

In this gentle and grounding Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — invites you to slow down, breathe, and give yourself permission to rest. After a full week of ambition and action, this five-minute episode helps you reconnect with gratitude, calm, and self-compassion so you can recharge before the week ahead. Episode Highlights A five-minute affirmation...

If you've ever opened your email platform and thought, "I have no idea what to send," this episode is your new go-to. Liz Wilcox — the Fresh Princess of Email Marketing — shares five fun, easy, and relationship-building email ideas you can send anytime you're stuck. Whether you're in a creative slump or just out of time, these prompts will help you write faster, connect deeper, and actually enjoy...