Paul Kovalski

The Efficient Spend Podcast

Business EN ↓ 36 episodes

Efficient Spend helps start-ups turn media spend into revenue. Learn the tools, tactics, and frameworks that the world's top marketers utilize to optimize their spend!

Author

Paul Kovalski

Episodes

The Future of Marketing Measurement Is Causal | Talgat Mussin 07.04.2026 34:56

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, Talgat Mussin, founder of Incrementality Insider and former measurement lead at Google, Amazon, and TikTok, talks about the complexities of marketing m...

The Future of Content Intelligence With Adology | James Donner 24.03.2026 39:48

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, James Donner, founder of Adology, shares how AI is transforming creative analytics and competitive intelligence in marketing. James explains why unlock...

Why Reddit Deserves a Spot in Your Media Mix | Colin Belyea 11.11.2025 42:41

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, Colin Belyea, growth marketer and Reddit strategist, explores how Reddit is becoming a high-leverage growth channel. Colin breaks down the shift toward...

Lessons from Building LiftLab Media Mix Modeling and Experimentation Platform | John Wallace 28.10.2025 41:32

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, John Wallace, founder of LiftLab, explores how combining media mix modeling with experimentation leads to more reliable marketing decisions. John share...

How to Align Product and Marketing at Your Startup | Andrei Vlasov 14.10.2025 46:40

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, Andrei Vlasov, growth leader and hybrid marketer, explores how blending paid marketing with product strategy creates sustainable growth. Andrei shares...

Strategic Decision Making, The Role of the Data Scientist, and Building Uber | Sundar Swaminathan 30.09.2025 44:24

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, Sundar Swaminathan, Head of Data at Bounce and former Uber data science leader, explores the intersection of data analytics, AI, and growth marketing....

Why Startups Struggle With Marketing Data (and How to Fix It) | Barbara Galiza 03.03.2025 48:22

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, growth and marketing analytics consultant Barbara Galiza shares insights on marketing data audits, triangulation, and optimizing paid versus organic st...

AI Visitor Scoring for a Future without Cookies | Constantine Yurevich of SegmentStream 18.02.2025 49:07

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, Constantine Yurevich, Founder and Chief Storyteller of SegmentStream shares the challenges in marketing measurement and innovative approaches to attrib...

The Power of Social Selling for B2B Growth | Laura Erdem 04.02.2025 40:02

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of the Efficient Spend Podcast, Laura Erdem, Sales Manager at Dreamdata, discusses the art of social selling and its impact on aligning sales and marketing efforts. Laura delves into...

Media Mix Modeling for Ecommerce and Amazon Brands | Michael True of Prescient AI 21.01.2025 32:28

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of the Efficient Spend Podcast, Michael True, CEO of Prescient AI, shares his approach to Media Mix Modeling (MMM) and how Prescient AI is reshaping the landscape of ad spend optimiza...

Incrementality & App Programmatic - Remerge Deep Dive | Pan Katsukis 24.12.2024 40:52

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of the Efficient Spend Podcast, Pan Katsukis, CEO of Remerge, dives deep into the intricacies of incrementality testing and its critical role in modern marketing. Pan shares insights...

The Paramark Playbook: Scaling Success with Marketing Science | Pranav Piyush 10.12.2024 36:59

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Pranav Piyush, Co-Founder of Paramark, shares his journey from consulting and product management to becoming a founder, with a focus on optimizin...

From Micro Celebrities to The Terminator: Leveraging Influencers for Maximum Impact | Sean Bacastow 26.11.2024 34:13

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Sean Bacastow, a tech marketing veteran and founder of PeerFunnel, shares the intricacies of influencer marketing and the real value behind socia...

Why You're Measuring Ad Spend Wrong—and How to Fix It! | Gabriele Franco 12.11.2024 36:43

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔   The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Gabriele Franco, CEO and co-founder of Cassandra, discusses the evolving landscape of Marketing Mix Modeling (MMM). He shares insights fro...

PPC Lessons From Enterprise Brands to SMBs | Sean Grabowski 29.10.2024 48:02

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔   The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!    In this episode of The Efficient Spend Podcast, Sean Grabowski, founder of Keepers Digital Marketing, shares his journey from managing large enterprise accounts at top agenc...

How to Find Incremental Customers in Hard-to-Measure Channels | Simon Mills 15.10.2024 42:59

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔   The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!    In this episode of the Efficient Spend Podcast, Simon Mills, Founder of George St Growth, talks about how to make the most of your marketing budget using affiliate marketing...

Google Product Manager turned Incrementality Founder | Zachary Epstein 01.10.2024 43:30

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Zachary Epstein, founder of Haus and a former Google Product Manager, discusses the alignment of incentives between ad networks and advertisers,...

Inside Nesto's Media Mix Success | Kristian Kletke 17.09.2024 44:19

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔   The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!    In this episode of the Efficient Spend Podcast, Kristian Kletke, Director of Growth and Integrated Media Marketing at Nesto, shares her journey from agency life to in-house...

Inside Afterpay's Successful Partner Marketing Strategy | Yulia Derdemezis 03.09.2024 39:10

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔   The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!    In this episode of the Efficient Spend Podcast, Yulia Derdemezis, Founding Marketing Lead of Treet, shares her insights on optimizing marketing spend and driving revenue gro...

The Future of Marketing Measurement with Rockerbox | Ron Jacobson 20.08.2024 40:36

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Ron Jacobson, co-founder and CEO of Rockerbox discusses the evolution of the company, their approach to optimizing media spend, and the importanc...

How Twigeo Finds Hidden Profits for Fortune 500 Companies and Startups Alike | Kalle and Eric 05.08.2024 47:45

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔   The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!    In this episode of the Efficient Spend Podcast, Kalle Mobeck and Eric Qvennerstedt of Twigeo share their insights on optimizing marketing spend through Geo lift testing. The...

Unique Content Strategies, Organic Growth Principles, and Audience Leverage | Neal O'Grady 20.04.2024 43:53

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!    About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through...

Allbirds Hyper-Growth, Profitable Spend, and High-Leverage Activities | Jim Kingsbury 30.03.2024 42:01

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔   The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!    About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue t...

Emotional Motivators, Neuromarketing Principles, and Psychological Creative | Sarah Levinger 23.03.2024 49:01

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy mark...

$30k/Month Solopreneurship, Paid Media Tricks, and B2B SaaS Growth | Nick Lafferty (Loom, Modernize) 10.03.2024 47:23

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!    About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startup...